Any small business owner knows that assembling your marketing materials is only half of the battle when it comes to advertising and promoting your company. If you have invested time and care in creating custom promotional materials such as flyers, then you should take an equal amount of time distributing them in a way that is effective and suits your business. However, with so many options available, you may not be clear on which methods of marketing are right for you.
Here are some tips on where and how to distribute your marketing materials.
- Festivals and Fairs – The traditional method of distributing your promotional materials at festivals and fair allows you to attract many customers. The benefit of handing out flyers at a festival or fair is that you know your audience will be in a good mood, causing them to have positive associations with your company. In contrast, when you distribute flyers to people’s homes, there is always a good chance that you will be catching them when they are in a cranky or negative mood.
- A Face to the Brand – Simply “papering” a neighborhood (i.e. littering people’s cars and homes with flyers or brochures) is a horrendous way to pass out your marketing materials. First, people find it to be a huge nuisance. Second, you are not very likely to capture a captive audience that way. If you are planning on handing out your promotional materials, it is best to hand them directly to people, rather than placing them on cars. Furthermore, it is good to have someone who is friendly, upbeat, and cheerful hand out your flyers. This causes potential customers to associate a cheerful face with your brand.
- Include a Coupon – Disguise your promotional flyer as a coupon. If your flyers do not have any discounts printed on them, you can staple a coupon to the corner. When you are passing out the flyers, it is more likely that people will hold onto the flyer when they believe it provides them with a valuable discount or coupon.
Marketing materials like flyers and brochures are solid investments for your small business. Make sure they provide your business with the right return by planning an intelligent distribution strategy.