3 Tips for Great Magnet Printing

How do you get your business information into the hands of your customers or future customers?  Do you use the typical business cards and brochures?

To make a lasting impression, why not send out or give away magnets with your business info?  Magnets allow customers an ability to store your information permanently.

You can choose magnet printing in pre-cut shapes or possibly custom shapes.  Here are 3 great tips to help your magnet printing job a success for your business:

1. Use Full Color – Magnets are meant to be displayed.  Make sure yours gets attention wherever it is placed.  For your magnet printing order, take advantage of full color.  Even if you use just one or two colors other than black, this gives your magnet a great eye-catching start.  Perhaps you want to promote an upcoming festival or promote a specific line of your business.  Use a full color graphic printed on a magnet to make it memorable and a work of art on a refrigerator.

2. Choose the Right Materials – Where do you suspect your magnet printing job will end up?  On a refrigerator?  On a file cabinet?  In a vehicle?  Before you place a magnet printing order, consider whether your magnet will be used for display only, or if it might hold notes or other paper to a metal surface.

A .019″ magnet is a standard size and is fine for general flat surfaces.  However, it doesn’t always stick to all metal surfaces, especially if they are curved.  A .034″ thick magnet will hold papers underneath and stick to more metal surfaces.  If you expect your magnet to go on a refrigerator, use a thicker size magnet printing.

3. Consider the Shape – Most magnet printing jobs can be completed on a standard shape of a square, rectangle, or circle.  There are even custom shapes available that may work for your business, such as a telephone, house, or automobile.  Consider whether the extra cost of a custom shape magnet printing job is worth the expense.  If a magnet printing job simply shows your business contact information, then a business card shape will certainly suffice.

Magnets are a great way to promote your business.  Make sure you make all the considerations necessary for the best possible use of your magnet printing order.

4 Steps To Catchy Promotional Rack Cards

Whether or not you are in the travel industry, your business can benefit from rack card printing that promotes your products or services to out of town customers.  Rack cards are aptly named because of where they are usually placed – on racks usually found in hotels, restaurants, airports, or other travel related places.  Not only can rack cards promote your business to out-of-towners, but also to locals who may have never noticed your business previously.

Rack card printing can be easy.  Once you have the basic setup, you can always place an order for more cards when the need arises.  If you want your rack card printing stock to stand out, here are a few easy steps to take.

1. Choose Your Design

An eye-catching design is essential for your rack card printing to be successful.  You want to attract visitors and new customers, and the first step is getting their attention.  However, your rack card must compete with dozens of other rack cards or multiple racks in a single location.  Use a professional graphic designer if you can, and have him or her incorporate stunning and colorful photos and images that will attract potential customers to your card.

One recommended design element is to bleed colors to the edge of your rack card.  Rack card printing allows for bleeding so you can fill the entire card with your design.

2. Choose a Cardstock

The cardstock you choose is important as well.  Make sure you choose a cardstock that is not too flimsy.  A 14pt paper stock is a good start.  You want the rack card to last.

3. Choose Single or Double Side Printing

You might want to choose double sided rack card printing.  Use one side as the colorful, brilliant, eye-catching side, and the other to print directions to your business locations, a map, special offerings, or any other additional information.

4. Choose a Coating

The final step in your rack card printing is the coating.  You can choose a smooth matte finish for a classy look, or a glossy UV coating that adds brilliance to your colors.

Rack card printing is a great way to promote your business at other popular locations.  The cost is very affordable, and depending on the number you order, can be less than $.10 per card.  Get your rack card designed today and talk to your printer for your next order!