Halfway through the year, have your marketing materials lived up to your expectations? If the results have not been as stellar as you had hoped, try these three ideas to give your marketing materials new life.
- Have a Big Sale – Despite the slow signs of recovery, the soft economy won’t just disappear overnight. This is the time to take advantage of the recession by staging a giant sale using marketing materials. It’s still vital that you don’t position your sale as recession-inspired, but use the excuse of frugality to inspire old and new customers to shop your business. Your marketing materials should be positive and should not mention the recession specifically (because this isn’t being positive). Instead, list the great qualities of your product or service, as well as the big advantage customers have taking advantage of this incredible sale.
- Create or Update Your Website – Don’t let your website falter or become outdated. Most people check out businesses online, so seeing an updated, stylish and informative website increases your chances of securing new clientele for your business. We live in technologically-hyper times, and you need to jump on this bandwagon with both feet. Include your URL on all your marketing materials. You can include short pod casts on your website that inform clients about items related to your business and will help promote your business online. Social media is also taking off, so create a FaceBook page and get on Twitter and watch fans of your business accumulate. You might even develop a short DVD that is informative and entertaining, meaning customers will learn about your business in an innovative and memorable way.
- Spread a Little Sunshine – No matter how dismal the economy and state of the world seems to many people, marketing materials are trending to the positive. People want to see marketing materials that spread a little sunshine during dark times, instead of reminding them about reality. Choosing bold, happy colors and including an upbeat message will go a long way towards securing new business because you’re helping people be positive. When customers feel happy receiving your marketing materials, they are much more likely to continue that happy feeling by purchasing your product or service, which makes you happy too!
Although the recession is real and is affecting businesses everywhere, taking advantage of these three marketing strategies will help your business be recession-proof.