Increase Your Business With Custom Presentation Folders

Presentation folders are not only designed to contain vital marketing tools like brochures, bound presentations, DVDs and CDs, but are also a form of promotion. Presentation folders are professional ways to distribute press kits, samples, product information, sales presentations or a combination of these materials.

Instead of presenting important marketing or sales tools in a plain, store-bought folder, you are presenting them in a customized, professional folder designed to meet your business’s needs.  Better yet, custom presentation folder printing will highlight your specifically developed brand.

When you decide to choose custom presentation folder printing, remember these printing tips.

• Selecting Folder Size – If you plan ahead of time what your presentation folder will contain, you’ll be better equipped to order the folder size you need. The standard folder size is 9 by 12 inches, but you might not need one that large because you’re including a small product sample and promotional DVDs, for instance. Should your planned folder contents be printed on legal paper, for example, you’ll need to increase the length to 14.5-inches.

• Type of Folder Paper – Your custom printed presentation folder will represent your business on paper and should make a favorable impression. The best choice is double-sided coated paper, but if your budget only allows for single-sided, just be aware that it’s not as durable and shouldn’t be overloaded with a large sales presentation, for example.

• Number of Pockets – Carefully planning what will be inserted in the folder will help you choose the amount of pockets. Do you need multiple pockets so that each marketing tool has its own place or will a single pocket on each side work best?

• Make Room for Accessory Slits – If you plan to insert accessories, like DVDs, business cards, pre-printed envelopes for requesting additional information, or even an introductory letter, all will benefit from a specially designed accessory slit in the folder to prevent items from sliding out of the folder’s regular pockets.

With careful planning, you can make the most of your custom printed presentation folders and be prepared when discussing your needs with your printer. Being prepared means your presentation folders will effectively represent your business in a professional light and make potential customers take your business seriously.

Promote Your Business With Attractive Pre-Printed Labels

Label printing is a fast and efficient way for any business to both promote the business, as well as to organize different aspects of the business, such as product inventory and client correspondence. Label printing can also help organize marketing materials.

Following are some helpful hints for improving marketing through pre-printed labels.

Uses for Printed Labels

• Budget-Friendly Address Labels – Instead of spending money on pre-printed envelopes for client and business correspondence, purchase labels to place on inexpensive, blank envelopes. Printing labels is not only easy and cost-efficient, but also allows you to customize the label using font and color.

• Market Through Envelope Labels – A label is, in essence, a blank sticker that allows you to print what you like. Sending marketing materials like brochures or a product catalog means mailing in large envelopes. What better way to catch the attention of the recipient than by printing on a colored label? Print an incentive for the recipient to immediately view the contents.

• Using Product Labels – If you sell products, you might use printed labels to convey important messages, such as a product warning, to consumers. You can also use product labels on the product package itself, such as a seal assuring buyers that the package hasn’t been opened.

Hints for Printing Eye-Catching, Professional Labels

• Attract Customers With Color Labels – Your customers are busy and might pass by a traditional black and white labeled envelope. Using a full-color label will help convey your marketing message and catch the attention of your busy customers.

• Choosing a Label Size – If you need a large label to show-off your special deal or highlight an incentive, don’t be afraid to stray from the standard label size. As long as the proportion works, a larger label will help your package stand out.

• Choosing a Label Shape – Labels are no longer confined to the traditional rectangle. You can choose multiple types of shapes, from circles to triangles to stars! Be creative and choose a shape that enhances your marketing strategy.

Using label printing in your business is a great and inexpensive way to add a little pizzazz to your marketing campaigns and client correspondence, especially if you get creative and choose colorful labels in various shapes and sizes.