With Internet advertising becoming more popular today, many small business owners neglect to make the most of direct-mail advertising methods. However, mailed marketing materials can be a great way to stay in touch with current customers and attract new clients. We have five tips to help you make the most of your mailed marketing efforts.
Develop a Good Mailing List
Begin you mailing list with a roster of your past and current customers, and then add to the list with highly targeted prospects who have never worked with you before. The right mailing list will ensure the mailed marketing you create and pay for will get to the people where it will have the greatest impact.
Draw Attention to Yourself
People get plenty of pieces of mail every day, so your printed advertising needs to stand out from the crowd. A compelling offer, bright colors or beautiful, color photographs will often be enough to get a potential customer to spend a little extra time examining your marketing material.
Keep it Cost-Effective
Direct-mail advertising tends to cost more than online advertising, but there are plenty of ways to keep expenses down. Opt for smaller postcards that are cheaper to print and send. With effective color and photos, your mailed marketing will get noticed in the smaller size.
When you take the time to send out mailed marketing to customers, be sure it provides all the information they need to initiate a professional relationship with your company. Include contact information on printed materials, as well as what you do and what makes your business stand apart from the rest.
Call the Customer to Action
Just like any other type of advertising, the most effective mailed marketing will end with a call to action. Whether you entice a new customer with a special promotion or simply provide sufficient contact information for him to get in touch with you, a call to action is essential to actually closing the sale.
Mail marketing continues to be one of the best ways to grow your business today. With these tips, you can make the most of every piece of advertising sent from your company.