The Top 3 Reasons to Businesses Use Flyers

Flyers may not be the obvious choice for your marketing efforts, but they shouldn’t be automatically dismissed. A flyer can be any single piece of paper designed and distributed by hand. It can provide information about the opening of a business, a special sale, or a promotion that the business is offering.

Flyers can be used by businesses of nearly any variety, and are ideal for dropping into mailboxes or handed out in person.  You may want to consider flyers printing if you are having a grand opening, if you have a special sale to announce, or if you have a promotion that deserves extra attention. In short, flyers printing may be just what you need to get the word out.

Here are the top 3 reasons why we love flyers:

1. Flyers are cost effective – When you consider the cost of other forms of advertising, flyers are a great deal. And when you consider that the only real cost associated with flyers is flyers printing, it’s easy to see why so many businesses choose flyers to spread the word. When deciding on whether flyers fit into your advertising or marketing budget, consider that the type of paper used and the colors used in the printing process will affect the cost of your flyer printing.
2. Flyers are great for spreading the word, quickly and efficiently – Perhaps the best thing about flyers is that spreading the word couldn’t be easier. Find yourself a great printer with a good turnaround time for your flyer printing services and you could be passing out flyers in no time! Whether you want to distribute your flyers are specific places where you know you target audience will be, or you want to get the word out at your place of business, flyers do the trick, easily and inexpensively!
3. Flyers can serve as coupons, too – A great way to make sure your flyers are getting to your audience is to turn the coupon into a flyer that can be used to redeem a free gift, promotion or special discount when they turn it in at your place of business. Make sure your target audience gets the message by giving them a reason to come to your place of business, along with one of your flyers!

The Top 5 Ways to Ensure a Quality Print Catalog

Although the Internet has certainly made shopping an easy endeavor, print catalogs still hold an essential place in the retail world. As such, it is quite important to make sure your print catalog is of the finest quality, regardless of what you are selling. Simply, put your print catalog must be clean, easy to read and organized to draw in the reader. Here’s what you need to know to ensure a quality print catalog:

• Understand your target audience- Whether you are selling tools or clothing, you must get a good idea of your target customer, and you must understand what your customers are looking for. In other words, your print catalog should clearly reflect your target demographic.
• Color is everything – Again, regardless of what you are selling, your catalog must be pleasing to the eye. And to do this you must have a quality color catalog. Although color catalog printing will require a larger initial investment, the increase in sales will almost always be noticeable.
• Continuity must always be considered – When designing a print catalog, continuity is important because it allows all elements of a catalog to come together. For example, colors should remain consistent, the design should remain consistent, and the layout should remain consistent, from the first page to the last. Your design elements should be a consistent theme throughout your catalog.
• Simplicity is key – A catalog must be attractive and eye catching, but it shouldn’t be so busy that the purpose of the catalog is lost. Remember that the ultimate purpose of the catalog is to sell something, so don’t make the process of finding your products or understanding how to purchase them a difficult process. A catalog should be easily navigated, so make sure you have achieved this before sending it to the printer!
• Catalog printing quality is crucial – You may have the most beautifully designed catalog, but if you don’t ensure that you hire the services of quality printing company to print your catalog, you may very well miss the mark with your customers. A quality catalog printing service, like Irvine’s Avanti Printing, is a must when it comes to catalog printing!

Signage Printing: 4 Reasons it is So Important

If there’s one area of your business marketing that you can’t afford to skimp on, it’s your signage. Consider that your signage is the first impression you make on your customers. It could mean the difference between walking into your store or walking away. It could mean the difference between swift sales or slow ones. And it could mean the difference between informing your customers or leaving them in the dark.

If you haven’t figured out yet, signage is important! Here are just a few of the reasons why you must put signage printing on the top of your list of things to do:

• Signage is a cost-effective marketing tool.  Although there are certainly many ways you can market your business, perhaps the easiest way is through signage printing. Your signage speaks volumes about your business – or, more specifically, the quality of your business. Don’t settle for less-than-spectacular signage printing because your customers will notice!
• Signage communicates powerfully.  Proper signage printing does everything from promote your product or service to communicate essential information. It is important to remember that signage isn’t just about promoting your business or brand. It can prove to be extremely useful for informing or educating your customers, which may make their buying experience a more positive one. And a positive shopping experience equals repeat customers and increased sales.
• Signage landmarks your business and commands attention. Consumers are bombarded with countless forms of marketing on a daily basis, so your signage needs to stand out from the crowd. The best way to ensure that you get your customers’ attention is through quality signage printing. Your signage needs to let people know where you are so they can choose you over your competitors.
• Quality signage equals a quality business or brand. Poorly designed and printed signage screams amateur, while quality signage and quality signage printing lets customers know your business is of the highest caliber. Always pay close attention to the quality of your signage! That means making sure spelling, grammar and sentence structure are taken into consideration, that the design is pleasing to the eye and easy to read, and that the printing is clean, crisp and bold.

4 Benefits of Vinyl Banners for your Outdoor Marketing and Signage Needs

We all want to save money and make our marketing and signage efforts go as far as possible. So it only makes sense that using vinyl banners for our outdoor signage needs simply can’t be beat. Why? It’s quite simply, really:

• Vinyl Banners are Cost Effective – A banner that you can use, time and time again, can save you throughout the year on your signage and marketing costs. Of course, it is best to always find the best quality banner printer possible so you can enjoy your banner or other large-format printing product for a long time to come. A great way to decide which vinyl banner printing company is best for you is to simply look at other business in your town and ask who they used for their printing services.
• Vinyl Banners are Easy to Make – Although thinking ahead and planning when it comes to your signage needs is always the best policy, chances are you’ve found yourself in a situation where an event or situation pops up and you need a quality vinyl banner printing company to handle your vinyl printing job in a pinch. Luckily, many printers, like Avanti Printing, have the best technology needed to get your vinyl banner printed in record time.
• Vinyl Banners are Easy to Store and Transport – If you are a business that travels, a vinyl banner is great for you because it can be easily rolled up and transported as needed. In addition, vinyl banners are easy to store, thereby allowing you to take them in and out of storage without taking up a great deal of room in your storage room.
• Vinyl Banners are Durable and Weatherproof – Whether you are hanging your signage in the front of your store or at your local farmer’s market, one thing’s for sure: weather can be tough on outdoor signage. Vinyl banners, however, are weatherproof, thereby standing up well to a variety of harsh, outdoor conditions, including sun, wind, and rain. They can be easily wiped clean when they get dirty, and the colors do not easily fade. Of course, it is always best to find a quality printer, like Irvine’s Avanti Printing, to handle your vinyl banner printing job so you can be sure your vinyl banner is of the highest quality and is designed to last.

The Foundation of Large Format Printing: What You Need to Know

If you aren’t familiar with large format printing, and you want to make a strong statement with your business’ marketing efforts, then it pays to consider why large format printing is the standard for everything from banners and posters to large-scale graphics.

Sure, you can print a variety of smaller marketing materials, but you must ask yourself whether they are really making the visual impact for which you are seeking. Large format printing, on the other hand, has proven to be one of the most effective marketing tools for today’s businesses.

Large format print jobs, in the past, were handled by few print shops and were typically sent away. As such, many businesses avoided these types of large-format print jobs because of the time and money. Now, however, many printing services, such as Avanti Printing, are able to complete these large-format print jobs in house, thanks to innovations in large format printers.

If you choose an in-house printer for your large format printing needs, there are a few things to consider: cost, turnaround time, and quality.

Cost

Pricing for large-format printing can vary widely from one printing service to the next, so it is always best to price out your large-format printing order before you order. Avanti Printing boasts competitive pricing that allows many businesses to afford large-format marketing items like banners and posters.

Turnaround Time

If time is an issue, it is best to ask several printing companies about their turnaround time for their large-format print jobs. Some businesses, such as Avanti Printing, possess the highest-quality, large-format printers that are able to complete jobs in a fraction of the time of other large format printers.

Quality

Once again, not all large format printers are created the same, so it is best to check the quality of a printing service’s large format print jobs. Make sure the print job is of the highest quality so you can be sure your marketing efforts are also of the highest quality. Avanti Printing of Irvine, CA, is the leader in large-format printing, thanks the acquisition of the Epson GS6000, the largest printer in its class. The Epson GS6000 uses solvent-based ink technology, which delivers high-impact results for any large-format printing job.

The Many Advantages of Postcards for your Business

Although postcards are usually thought of little more than quick notes sent from friends on holiday, for businesses, postcards can prove to be a great marketing tool. If you are a business interested in postcard printing, or if you are have used postcards as a part of your business plan for some time, it pays to really consider the many advantages of using postcards in your marketing efforts:

• Highly targeted marketing tool – Unlike other forms of advertising, like television and radio, you can only hope that your target audience is watching/listening and paying attention. But postcards, on the other hand, serve as a highly targeted marketing tool that is delivered into your target audiences’ hands – literally! Typically, businesses either mail postcards to their current customers or send postcards to their target customers in hopes of drawing in new business. Whatever the reason for sending out postcards and using them in your marketing plan, they can serve as an effective medium for increasing sales and business.
• Budget-friendly advertising – Postcard marketing is quite cost-effective, especially for small business looking to pinch pennies. Postcard printing is generally quite inexpensive when compared to other types of printing services, and the postage on postcards is much less expensive than sending out a letter. If you want to find the best deal on postcard printing, ask the experts in the business, Avanti Printing, for a quote on postcards printing.  We can help you decide which type of printing is best for your business needs so you can be sure you are getting the biggest bang for your business dollar.
• Instant attention-grabbers – Postcards are a great way to capture your audience’s attention quickly and effectively. Because there is no need to open a postcard, customers can quickly see what you are saying or selling. If you have a striking image or photo on your postcard, there is even a better chance that you will grab the attention of your target customer. With this in mind, it is important to ensure that your postcards printing needs are met by visiting a printing business with a history of quality printing services – such as Avanti Printing!

How to Create a Quality Brochure

Although a brochure is generally small, it can pack a big punch. In short, a brochure can explain, in clear, concise language, your organization or brand’s purpose or services. It is often a handy item to grab for customers who want the best information in the easiest fashion. What your brochure says and how it looks directly reflects your brand and your company, so it pays to give your brochure design and layout some serious thought.

Here’s what you may want to consider when creating your company or brand’s brochure:

• The Layout – Brochures can come in a variety of layouts, sizes and folds. Although what you choose may depend on the information you need to include in the brochure, your final decision may ultimately come down to price. It’s always a good idea to price printing services before you begin designing your brochure.
• The Purpose – What point are you trying to get across in the brochure? And, perhaps more importantly, who is your target audience for the brochure? Although you may have a good idea of your brochure’s purpose and target audience before you even begin designing your brochure, it’s always a good idea to ask yourself the purpose and audience often as you write and design the brochure.
• The Format – How you design and write your brochure will determine the readability of it. For example, if your brochure is jammed with copy, but little else, you may lose your reader’s attention. Many times, bullet points, FAQs, graphics and photographs are a great way to break up the copy and ensure that your brochure is as attractive as it is informative.
• Quality Printing – Because a brochure must immediately capture your audience’s attention and be something your target audience wants to pick up and read, it must be attractive, and there’s no better way to accomplish this than with full-color brochures printing. Being able to attract your audience with full-color graphics and photographs is a must, so it is important to consider the many advantages of using full-color brochures printing. Although full-color brochures printing are more expensive than black-and-white printing, you certainly get more bang for your buck.  After all, a brochure won’t do you any good if people don’t want to pick it up and read it.

The Top 5 Things to Consider for your Full-Color Business Cards

Although many businesses don’t put a lot of time and effort into their business card design, it is important to consider that a business card can tell your customers a lot about your brand and your business. In other words, don’t just assume that your business card is simply a place for a telephone number and address. Get creative with your business card and give your customers something great to remember you by!

1. Your Company Name and Logo – If you’ve spent time and money creating a beautiful logo for your brand or company, then by all means showcase it on your business card! This is where full-color business card printing becomes very useful. If you have a great brand, don’t let it go to waste by printing business cards that aren’t in color. Use full-color business card printing to highlight your brand, your logo, and your company name.
2. Website and Email – One of the most important pieces of contact information on your business card will be your website and your email address. It always pays to wait until you have both of these up and running before you have your business cards printed. If you choose full-color business card printing, you can be sure that both the website and the email address will stand out on the card. Although most businesses are now on social media, it may be best to leave this information off the business card and instead let them know where they can find you on social media when they visit your website.
3. Phone and Fax Numbers – Although your primary form of contact with your customers may not be through phone or fax, it is still important to include these forms of communication with your customers so they have options when contacting you. Before full-color business card printing takes place, make sure these numbers – and everything else on the business card – are correct!
4. Business and Mailing Address – Although, once again, you may not generally communicate with your customers via postal mail, it is still important to provide this information on your business card. If your business is run out of your home and you don’t want to include that information, you may want to consider getting a post office box for your business address.
5. A Catchy Idea – To really make your business card stand out from the card, consider adding a catchy element to it.  Photographers may include some of their most memorable shots, while a baker may choose a delicious pink as a background color.  Since you have the fabulous benefits of full-color printing, only your creativity is the limit!