1. Postcards are an inexpensive way to begin your direct marketing campaign. Head to any postcard printer and you will soon find that they are quite inexpensive to print when compared with other printing jobs. In addition, mailing a postcard costs significantly less than mailing a letter, thereby saving you on both the printing end and the mailing end. Plus, you don’t have to waste time stuffing envelopes!
2. Postcards, through Orange County postcards printers, allow you to catch your customers’ attention right away. A postcard is like a small sign in the mail that instantly gets the word out. Because customers don’t have to open envelopes, they are more likely to read what your postcard has to say.
3. Postcards are a great way to track your marketing campaign. Use a postcard as both a marketing tool and a coupon, and you will be able to see the effects of your marketing campaign. The more people bringing in the coupons, the more successful your marketing campaign. Further, you can examine where your coupons are coming from, thereby allowing you to better track your demographics for your next postcard campaign.
4. Postcards show your customers the quality of your business. Ensure the Orange County postcards printers you choose use the highest quality postcards so you can be sure more people will respond to your postcards. Instead of low-quality cardstock, choose something sturdy and glossy, thereby quickly capturing the attention of your customers as soon as they open their mailbox.
5. Postcards are green! Postcards use far less paper than traditional mailers and envelopes, thereby allowing you to take steps toward saving your marketing budget and saving the environment.

Large format prints are great at getting attention.

If you have large store windows or you need something large and graphic for your next trade show, a large format print is the way to go. A banner or a large sign is a fantastic way to garner attention and get the word out about your next promotion or sale. Plus, conveying information on a large format print is quite easy to do, as people don’t need to be on top of the print in order to read it.

Large format prints make people stop and pay attention.

A large format print is a good way to get the word out – fast! If you have an upcoming event and you haven’t had time to send out postcards or other mailers, a poster or banner in the front of your store or hanging outside where passersby can easily see it always successful. People are likely to look at your large format print and pay attention to it, thereby allowing your next marketing promotion to go off without a hitch.

A large format print makes everyone your customer.

Unlike mailers and other forms of direct marketing and advertising, you don’t need to figure out who your customer is; the sign will take care of it. In other words, you will reach a large number of potential customers through a large format print, thereby taking the guesswork out of whether you have targeted the right customer.

A large format print travels well.

Orange County large format printers, because they can print your company’s message on many types of materials, including adhesive vinyl, canvas and window clings, just for starters, allow you to store, transport and reuse your signs, event after event and year after year.

Catalog Printing is More Than a Simple Order.

Because catalog printing can be a costly project, businesses need to consider a number of factors to not only ensure their print catalogs are of exceptional quality, but to also ensure they are staying within their budget. A catalog, with all of its printing, design and color options, can get really expensive really fast. With this in mind, it is always in your best interest to find trusted Orange County catalog printers and arrange to meet with them to customize and price out your catalog printing options. Quality Orange County catalog printers are able to meet with you and guide you on every aspect of your catalog, including size, paper stock, and color schemes.

The Concept of your Catalog Must Be Clear.

Before heading to Orange County catalog printers to begin making selections for your catalog, you must have a game plan in mind. In other words, the overall concept and theme of the catalog must accurately reflect your business and the goods or services being offered. Therefore, it is best to have a general idea of your color scheme and graphics so the printer can better understand what you are trying to achieve.

Hire Designers, Photographers, or Illustrators to Give your Catalog a Custom Feel.

A beautiful catalog should always be accompanied by pristine graphics, photographs and/or designs. Unless you are a master photographer, illustrator or designer, it is best to hire out these services to ensure that your catalog is of the highest quality. Your printer may be able to refer professionals who can provide these services for you, and many Orange County catalog printers have a number of artists or designers on staff to ensure your catalog looks crisp, clean and professional. Remember: The time and effort you put into your catalog will almost always pay off in the form of increased exposure and sales, so take the time to make sure your catalog is something of which to be proud.

With that said, there are a few things you can do to ensure your business card is the valuable marketing tool it should be:

1. 1.    Consider using more than basic card stock.

Yes, it is tempting to purchase inexpensive card stock from your local office supply store and make your own business cards from home, but you really aren’t doing yourself any favors going this route. Your business card needs to reflect the same quality and attention that your customers hope you give to your business’ goods or services. Inexpensive business cards feel inexpensive and the ink may very well bleed at the first drop of water.

Instead, head to trusted Orange County business card printers and order business cards that are of a substantial weight and quality, and consider adding such distinctive marks as an embossed logo and company name. When it comes to business cards, always remember that you get what you pay for in terms of Orange County business card printers.

1. 2.    Make sure your business card clearly reflects your business’ purpose.

If readers don’t clearly understand the purpose of your business when they look at your business card from Orange County business card printers then you are not taking full advantage of this ideal marketing tool. If you have a business that specializes in resume writing services, for example, and your business name does not indicate this, then it is certainly vital to include language on your business card that spells out, in clear and concise language, your business’ purpose. Otherwise, your business card becomes much less effective as a marketing tool.

1. 3.    Think creatively.

If you are in the creative field, or even if you are in a not-so-creative field but you want to set yourself apart from your competitors, it pays to consider an eye-catching business card that will draw in people’s attention. Think in terms of bold colors and brilliant graphics, for example. However, always keep in mind that your business card must first inform, so don’t let your graphics or colors outshine your business’ purpose and contact information.

So before you spend a dime on Orange County brochure printers services, make sure that your brochure has everything it should – and nothing that it shouldn’t. You can begin by asking yourself the following question:

• Who is my target audience? Is it the general public, potential clients, the press, or potential members? Your answer to this question should be kept in mind when asking yourself the following questions:

• Does my brochure clearly explain my company or organization’s purpose?
• Does my brochure answer the questions most often asked about my company or organization?
• Is the brochure easy to read?
• Is the brochure eye-catching and attractive?

If you can answer “yes” to the above questions, then you are well on your way to a great brochure completed by Orange County brochure printers that will be a fantastic marketing tool for your company or organization. However, what many businesses fail to realize is that there are a number of things that shouldn’t in the brochure, as well, including:

• Rambling, run-on sentences – The best brochures are those that get the point across with as few sentences as possible. If you find yourself going on and on to make a point, regroup and rid your brochure of run-on or otherwise-wordy sentences.
• Redundancy – A successful brochure is one that can be read and understood in a matter of minutes. Too much copy or copy that is repeated several times on the brochure is a bad idea, mainly because you will likely lose the interest of the reader.
• Difficult-to-Understand Language – Unless you are targeting an audience who will understand technical language or language specific to your business or industry, it is important to focus your brochure’s marketing efforts on easy-to-understand language that the masses can easily understand.
• Too much of anything – Whether it’s logos, pictures, photographs or words, a brochure jam packed with information is one that is often overlooked. It is important to ensure your marketing efforts are successful, and to do so your brochure must be clean, clear cut, and straightforward.

With these tips in mind, you are quickly on your way to printing a fabulous, effective brochure.

Business Cards

Regardless of whether your business has a dozen employees or is a one-man (or woman) show, you must have business cards. Professionally printed business cards serve as your business’ calling card.  A nicely printed business card should have all pertinent information about your company, including your email address, phone number, social network tags, and business hours, if applicable. And, perhaps most importantly, your business cards should clearly identify your company as a professional one committed to excellence.

Although some businesses order their business cards from mail order companies or they print their business cards themselves, if quality is a consideration (and it always should be!) then it pays to hire printers in Orange County who can ensure that your business cards are always of the highest quality and best reflect the quality of your company.

Posters

If you have a small business that is dependent upon passersby and visitors, then you must consider the advantages of color poster printing. Although generally quite inexpensive, posters are great marketing tools, highlighting any sort of relevant information you choose, including sales, promotions, and upcoming events. Let your store windows be your blank canvas and draw in your customers using quality posters from printers in Orange County.

Brochures

Brochures are a great way to pass information along to your customers about your business. Brochures make an excellent mailer; they are ideal at trade shows and other public events; and they are ideal for passing them along to your customers as they walk in or out the door of your business. Printers in Orange County can often provide you with quality brochures at great prices.

Stationery

When sending out correspondence to your customers or potential customers, quality stationery printed by a trusted printing services company is a smart move. Your company’s stationery should be crisp and clean and it should display your logo and business name. Let your customers immediately know who is sending them correspondence by securing the services of printers in Orange County.

Color Printing Spells Quality

Simply put: a color brochure against a black-and-white brochure will always win in terms of quality. Even if the services your company provides are superior to your competitor, chances customers will view your competitor’s company as offering better or higher quality services or goods. Your company’s marketing efforts are clearly indicative of what people think about your company. If impression is important (and it is!), consider the value of color printing services.

Color Printing Catches the Eye

If you want to get the attention of your customers or the attendees at your next trade show, you must consider full color Irvine printing. Color printing is, simply put, eye-catching, thereby allowing you to draw in the attention of customers and clients and, hopefully, get a new customer or a repeat customer.

Color Printing Provides Brand/Logo Recognition

If you’ve worked hard to establish yourself as a local business, you likely want all of your marketing materials to reflect your company name and logo. And, because your logo and company name likely aren’t black and white, you need the power of color to really bring home brand and logo recognition with your customers and potential customers.

Color Printing Doesn’t Always Equate to Big Expenses

Sure, there are a number of full color Irvine printing services that will cost you a small fortune, but what many small businesses don’t understand is that there are just as many that are quite reasonably priced and cost effective! The key to finding great color printing services that are within your budget is by simply talking with your trusted printer and learning what services are available. You may be pleasantly surprised that color Irvine printing services are within your budget after all!

Online or Local Orange County Printing Services?

One of the first things you will want to consider is whether your Orange County printing services can be done online or with a local company.  There are a multitude of excellent online printing services, but it is often more convenient for local businesses to contract with a local printer, especially for large orders where shipping costs may be a tremendous issue.  If you have large printing orders throughout the year, a local printer may offer you the best bet.  For example, Avanti Printing offers rapid turnaround and high quality – all at very affordable rates.

Delivery Time

One of the most important aspects of choosing Orange County printing services is the delivery time. If delivery time is of the essence, a local printer may be able to provide you with a quicker turnaround time over an online printer, since the printer is only a truck ride away.  You won’t have to pay extremely high costs for overnight shipping or air shipping, since the order can be picked up locally or delivered to you quickly by truck.

Dedicated Customer Service 

At Avanti Printing, we are dedicated to customer service and satisfaction, which ensures that your printing project will be handled with white glove service.  We want to help each and every one of our customers grow their businesses, and we diligently provide the best service and the best rate to ensure the printed products provide the highest value to our customers.  To us, a customer is not just an invoice number.  We see our local customers as partners, and we want to be able to help to the greatest of our printing ability.

Reputation

Just like you and your business, a good (or bad) reputation can go a long way. Therefore, it is always a good idea to consider the reputation of a business printing service before giving them your business. Read testimonials or get recommendations from friends and business associates before you spend money on Orange County printing services.

Flyers can be used by businesses of nearly any variety, and are ideal for dropping into mailboxes or handed out in person.  You may want to consider flyers printing if you are having a grand opening, if you have a special sale to announce, or if you have a promotion that deserves extra attention. In short, flyers printing may be just what you need to get the word out.

Here are the top 3 reasons why we love flyers:

1. Flyers are cost effective – When you consider the cost of other forms of advertising, flyers are a great deal. And when you consider that the only real cost associated with flyers is flyers printing, it’s easy to see why so many businesses choose flyers to spread the word. When deciding on whether flyers fit into your advertising or marketing budget, consider that the type of paper used and the colors used in the printing process will affect the cost of your flyer printing.
2. Flyers are great for spreading the word, quickly and efficiently – Perhaps the best thing about flyers is that spreading the word couldn’t be easier. Find yourself a great printer with a good turnaround time for your flyer printing services and you could be passing out flyers in no time! Whether you want to distribute your flyers are specific places where you know you target audience will be, or you want to get the word out at your place of business, flyers do the trick, easily and inexpensively!
3. Flyers can serve as coupons, too – A great way to make sure your flyers are getting to your audience is to turn the coupon into a flyer that can be used to redeem a free gift, promotion or special discount when they turn it in at your place of business. Make sure your target audience gets the message by giving them a reason to come to your place of business, along with one of your flyers!

• Understand your target audience- Whether you are selling tools or clothing, you must get a good idea of your target customer, and you must understand what your customers are looking for. In other words, your print catalog should clearly reflect your target demographic.
• Color is everything – Again, regardless of what you are selling, your catalog must be pleasing to the eye. And to do this you must have a quality color catalog. Although color catalog printing will require a larger initial investment, the increase in sales will almost always be noticeable.
• Continuity must always be considered – When designing a print catalog, continuity is important because it allows all elements of a catalog to come together. For example, colors should remain consistent, the design should remain consistent, and the layout should remain consistent, from the first page to the last. Your design elements should be a consistent theme throughout your catalog.
• Simplicity is key – A catalog must be attractive and eye catching, but it shouldn’t be so busy that the purpose of the catalog is lost. Remember that the ultimate purpose of the catalog is to sell something, so don’t make the process of finding your products or understanding how to purchase them a difficult process. A catalog should be easily navigated, so make sure you have achieved this before sending it to the printer!
• Catalog printing quality is crucial – You may have the most beautifully designed catalog, but if you don’t ensure that you hire the services of quality printing company to print your catalog, you may very well miss the mark with your customers. A quality catalog printing service, like Irvine’s Avanti Printing, is a must when it comes to catalog printing!