If there’s one area of your business marketing that you can’t afford to skimp on, it’s your signage. Consider that your signage is the first impression you make on your customers. It could mean the difference between walking into your store or walking away. It could mean the difference between swift sales or slow ones. And it could mean the difference between informing your customers or leaving them in the dark.
If you haven’t figured out yet, signage is important! Here are just a few of the reasons why you must put signage printing on the top of your list of things to do:
- Signage is a cost-effective marketing tool. Although there are certainly many ways you can market your business, perhaps the easiest way is through signage printing. Your signage speaks volumes about your business – or, more specifically, the quality of your business. Don’t settle for less-than-spectacular signage printing because your customers will notice!
- Signage communicates powerfully. Proper signage printing does everything from promote your product or service to communicate essential information. It is important to remember that signage isn’t just about promoting your business or brand. It can prove to be extremely useful for informing or educating your customers, which may make their buying experience a more positive one. And a positive shopping experience equals repeat customers and increased sales.
- Signage landmarks your business and commands attention. Consumers are bombarded with countless forms of marketing on a daily basis, so your signage needs to stand out from the crowd. The best way to ensure that you get your customers’ attention is through quality signage printing. Your signage needs to let people know where you are so they can choose you over your competitors.
- Quality signage equals a quality business or brand. Poorly designed and printed signage screams amateur, while quality signage and quality signage printing lets customers know your business is of the highest caliber. Always pay close attention to the quality of your signage! That means making sure spelling, grammar and sentence structure are taken into consideration, that the design is pleasing to the eye and easy to read, and that the printing is clean, crisp and bold.
Signage is often something taken for granted by customers, but it is a key component in an overall business marketing plan. The right signs, banners and posters – both inside and outside your business – effectively attract new customers and direct current clients to the products and services they need. We have tips to help you make the most of the signage you use.
Use the Right Materials
There are many different types of materials that can be used for your signage today, including metal, plastic, paper, wood and vinyl. When you choose a material for your signage, consider the location and use of the sign. For example, signage located outdoors needs to be crafted of a weatherproof material that will hold up over a period of time.
Consider Branding in Your Design
As you are choosing colors, graphics and fonts, make sure your signage coordinates with the rest of your company branding. Signs should make it easy to identify your business at a glance, with a consistent color scheme and logo prominently displayed somewhere on the signage. Professional appearance is another must if you want your signage to help your business put its best foot forward.
Make it Easy to Read
Signage posted outside the business needs to feature much larger lettering than signs inside your business directing customers or advertising new services. A good rule of thumb is for signs 100 away from the customer; letters should be at least three inches. Signs meant to attract passing cars should also sport fewer words – 7 or less – to advertise your business. Dark lettering on a lighter background is also easier on the eyes for quick reading.
Consider Local Regulations
This is an especially important point for exterior signage. Most cities have regulations regarding the size, height and design of signs displayed outdoors. Become familiar with the regulations for your community, so you don’t make a costly mistake that requires you to replace a sign after it has been hung.
Signage is an effective way to promote your business when it is used properly. These tips will help you make the most of the signage you choose for your company.
Signage has come a long way since the first billboards began appearing on the sides of highways decades ago. Today, companies do not have to wait for customers to see their signs on buildings or the side of the road; instead, the signs can travel directly to the customer! Mobile signs have become one of the latest advertising trends, because they are both cost-efficient and effective. Check out these options in moving signage that you can choose from today.
Mobile billboards are typically placed on trailers or trucks to be displayed wherever you might cart along products for your business. These mobile signs serve a dual purpose; in addition to alerting potential customers to your business, you add storage space for toting important business supplies. If you have a mobile business, these moving billboards may be worth considering.
One of the latest in mobile advertising, vehicle wraps cover a vehicle with your company name and information. The wraps are usually attractive and eye-catching, while distraction during driving is kept to a minimum. Some businesses even pay individuals to wrap their vehicles and drive them around town to advertise their company.
Portable signage is designed with mobility in mind, whether you are moving your sign to the sidewalk in front of your business every day or carting it along to your next trade show. Small business owners that like to advertise at local events may find portable signs are a cost-effective way to draw attention to their products and services.
Bumper Stickers and Magnets
Bumper stickers are the tried and true means of mobile advertising that have been in existence almost as long as the cars they cover. Magnets signs come in a wide range of shapes and sized, and sport your company logo just like bumper stickers of the past. However, these mobile signs won’t damage the paint on your car like stickers might.
Mobile signage can be a great way to get your company name maximum exposure. Any of these ideas will help you get your business name on the road where potential customer are sure to see it.