How do you get your business information into the hands of your customers or future customers?  Do you use the typical business cards and brochures?

To make a lasting impression, why not send out or give away magnets with your business info?  Magnets allow customers an ability to store your information permanently.

You can choose magnet printing in pre-cut shapes or possibly custom shapes.  Here are 3 great tips to help your magnet printing job a success for your business:

1. Use Full Color – Magnets are meant to be displayed.  Make sure yours gets attention wherever it is placed.  For your magnet printing order, take advantage of full color.  Even if you use just one or two colors other than black, this gives your magnet a great eye-catching start.  Perhaps you want to promote an upcoming festival or promote a specific line of your business.  Use a full color graphic printed on a magnet to make it memorable and a work of art on a refrigerator.

2. Choose the Right Materials – Where do you suspect your magnet printing job will end up?  On a refrigerator?  On a file cabinet?  In a vehicle?  Before you place a magnet printing order, consider whether your magnet will be used for display only, or if it might hold notes or other paper to a metal surface.

A .019″ magnet is a standard size and is fine for general flat surfaces.  However, it doesn’t always stick to all metal surfaces, especially if they are curved.  A .034″ thick magnet will hold papers underneath and stick to more metal surfaces.  If you expect your magnet to go on a refrigerator, use a thicker size magnet printing.

3. Consider the Shape – Most magnet printing jobs can be completed on a standard shape of a square, rectangle, or circle.  There are even custom shapes available that may work for your business, such as a telephone, house, or automobile.  Consider whether the extra cost of a custom shape magnet printing job is worth the expense.  If a magnet printing job simply shows your business contact information, then a business card shape will certainly suffice.

Magnets are a great way to promote your business.  Make sure you make all the considerations necessary for the best possible use of your magnet printing order.

Whether or not you are in the travel industry, your business can benefit from rack card printing that promotes your products or services to out of town customers.  Rack cards are aptly named because of where they are usually placed – on racks usually found in hotels, restaurants, airports, or other travel related places.  Not only can rack cards promote your business to out-of-towners, but also to locals who may have never noticed your business previously.

Rack card printing can be easy.  Once you have the basic setup, you can always place an order for more cards when the need arises.  If you want your rack card printing stock to stand out, here are a few easy steps to take.

1. Choose Your Design

An eye-catching design is essential for your rack card printing to be successful.  You want to attract visitors and new customers, and the first step is getting their attention.  However, your rack card must compete with dozens of other rack cards or multiple racks in a single location.  Use a professional graphic designer if you can, and have him or her incorporate stunning and colorful photos and images that will attract potential customers to your card.

One recommended design element is to bleed colors to the edge of your rack card.  Rack card printing allows for bleeding so you can fill the entire card with your design.

2. Choose a Cardstock

The cardstock you choose is important as well.  Make sure you choose a cardstock that is not too flimsy.  A 14pt paper stock is a good start.  You want the rack card to last.

3. Choose Single or Double Side Printing

You might want to choose double sided rack card printing.  Use one side as the colorful, brilliant, eye-catching side, and the other to print directions to your business locations, a map, special offerings, or any other additional information.

4. Choose a Coating

The final step in your rack card printing is the coating.  You can choose a smooth matte finish for a classy look, or a glossy UV coating that adds brilliance to your colors.

Rack card printing is a great way to promote your business at other popular locations.  The cost is very affordable, and depending on the number you order, can be less than $.10 per card.  Get your rack card designed today and talk to your printer for your next order!

Presentation folders are a great way to send multiple forms of communication.  They can hold papers, brochures, slim products, CDs, and a variety of additional promotional material.  You might presentation folders useful for the following:

• Sales Packets
• Promotional Information
• Free Samples
• New Product Presentation
• Press Kits

But what exactly is a presentation folder, and how can custom presentation folder printing aid your business?

Certainly, any business has the option of purchasing generic presentation folders to use for any of the promotional ideas above.  However, a generic folder does not project your business image or professionalism.  Presentation folder printing allows you to design a folder with your business name, logo, and other stylistic additions so your business can not only present information, but also present a professional image.

Here are a few things to keep in mind when you make your presentation folder printing order:

• Size – Typical standard presentation folder printing size is 9″ x 12″.  However, the size depends mainly on what you expect to include inside your folder.  Will you use legal size paper?  You might want to lengthen the folder to a 14.5″ size.  You may also want to custom design a smaller size if you just include smaller note-size papers and brochures.

• Paper – The type of paper depends on what you can afford and how professional you want to project your business image.  You can use a single-sided coated paper, but a double-sided coated paper is much stronger and more durable.

• Pockets – You will want to consider the number of pockets as well.  Will you want a single pocket or a pocket on each side of your presentation folder printing order?  If you are including multiple items in a promotional presentation folder, you may consider two or more pockets.

• Accessory Slits – Accessory slits can be included with your presentation folder printing job.  Slits can be useful for including business cards, envelopes, CDs, or DVDs.  If you want to include additional media or papers, make sure your printer has the ability to include these accessory slits.

Custom presentation folder printing is a great way to keep your business image professional when you mail promotional materials, hand out information at meetings, or simply give to customers at trade shows.  Make sure you consider the uses for your presentation folder, and what will be included so you can design your custom presentation folder printing order accurately.

Whether you operate a 5-star restaurant or a corner café, you need a good menu.  A well-designed menu can help your business increase each ticket value.  Why provide your customers with a dull, every-day sheet of printed copy paper when you can add to your sales and show your restaurant’s personality with creative menu printing ideas?

Although there is no right or wrong about menu design, your customers may choose not to return if your menu is confusing.  Make sure your customers navigate your menu easily and all your special deals are highlighted.

1. Laminated coating

Do you reuse menus frequently?  Consider a menu printing order with a laminated coating to give it long life.  Laminated coatings are easy to clean and protect your menu from spillage.  If your menu doesn’t change often, a laminated coating option is a great idea to prevent having to re-print menus every day.

2. Cardstock

Make sure your menu printing orders are on a good cardstock.  Try using colors that match your food service color theme.  Avoid using colors, however, that do not provide enough contrast to read.  Your menu printing should be on a quality cardstock paper that is easy to hold and doesn’t wear out quickly.

3. Table Tent

Give your customers merchandising and ordering ideas.  Consider a tri-fold table tent for your next menu printing job.  Table tents are great for highlighting specials, encouraging appetizer orders, desserts, drinks, or even a special event you are planning at your location.

4. Don’t forget the kids

Parents love restaurants that think about the happiness and enjoyment of their children.  If you provide a special menu for kids, consider printing it on a separate menu.  You can get creative and do a menu printing with a coloring page included as part of the menu, or include a separate coloring page on the back.  You could even include games and puzzles that keep kids occupied while their food is prepared.  Remember, you want to encourage return customers, and parents love to return to kid-friendly restaurants.

5. Take-home menu

If your place of business serves take-out orders, why not make a batch of take-home menus with your next menu printing order?  Take-home menus allow customers to easily browse a menu and call in an order anytime.  Take-home menu printing can be done easily on colored paper, regular size, half-size, folded, and in full color.

Menus are important to the success of your business.  Be sure you make it easy for customers to read yours and include these ideas with your next menu printing order.

Whether you operate a sole-proprietorship or a major corporation, your business needs letterhead printing to create a professional look in your correspondence.  Gone are the days of simple black and white type of business names and addresses at the top of letter paper.  With easy and economical laser printing techniques, you can design a letterhead printing that captures your full color logo, tag line, and other creative devices that sets your business apart.

Here are 4 great ideas that can help your letterhead printing become a work of art:

1. Paper Color – The paper color you use in your letterhead printing doesn’t have to be plain white.  Although you want to avoid colors that are too bright or dark such as orange or brown, your paper color choice can add life to your letterhead.  How about a pastel lavender color?  Or other off-white colors?  Make sure your letterhead printing paper is light enough to add contrast to the text you will place on it later.  However, choosing a paper color that complements your business can help your business stand out.

2. Watermark – With today’s letterhead printing technology, it is possible to add a watermark on your stationery.  Many businesses add their logo as a watermark to help their correspondence stand out, and a watermark also acts as a security feature.  A watermark can be used to prevent fraud and give confidence to customers.

3. Unique Size – Letterhead printing does not have to be on standard 8-1/2 x 11 paper.  Why not take your business stationery to the next level by choosing a different size?  Even an 8 x 10 letterhead is different enough to stand out, but is still economical since it is a standard size.  Or perhaps your business could go with a 7 x 9 size, or go larger with an 11 x 12 size paper?

4. Embossed or Silhouette Cutout – Another idea for great letterhead printing is to emboss your logo or create a silhouette cutout rather than full color printing.  Embossing takes a design and stamps it into the paper so it has a “raised” look and feel.  A cutout is simply a small design cut from the paper in the shape of your logo.

Your letterhead printing is essential for making a statement about your business.  Make that statement a bold one.  If you can afford the extra expense for one of these ideas or other great letterhead printing ideas, then use it to make your letterhead a design that customers remember.

Convenient pre-printed labels allow your business to quickly and easily manage correspondence, inventory, and even marketing campaigns.  Here are some great label printing marketing tips you can use in your business:

Label Printing Ideas

• Address Label Printing – Do you do any regular address label printing?  You could spend more money on pre-printed envelopes than were you to purchase blank envelopes and a supply of label printing stickers.  Simply stick an address label on an envelope on your outgoing mail.

• Envelope Label Printing – Do you send marketing material through the mail?  You can use label printing to give an extra eye-catching sticker to any envelope.  Use full-color envelope label printing to tell your customers about a special offer, or perhaps create a simple teaser of what’s inside the envelope.

• Product Label Printing – Many companies use label printing for their products.  Warning labels can be used directly on a product.  Perhaps you can use product label printing to place directions on packaging, or prevent someone from opening the package before it’s purchased.

Label Printing Tips

• Color Label Printing – If you can afford it, use full color labels.  Simple black and white may be good for address or instruction labels, but if you use labels for any marketing or attention-grabbing purposes, full color will get the job done.  Make sure with full-color that you use high contrast if there is any text for best readability.

• Label Printing Sizes – Labels can come in almost any size.  Although there are standard label sizes used for addresses and packaging, you can order a label of any size to make it stand out and achieve the job it was designed to do.

• Label Printing Shapes – Why does a label need to be square or rectangle?  Choose different shapes for extra pizzazz.  Try a star-shaped label on packaging.  Perhaps letter-shaped label printing will help you get that monogram look.  Labels don’t have to be cornered into a certain shape.  Get creative and help the label work for you.

Label printing is part of most business printing needs.  Don’t let your business be stuck in a label paradigm.  Get creative with your labels and order label printing that can help your business in all its marketing needs.

Your business depends upon the relationship you have with your customers.  And almost all businesses depend on return customers to be successful.  What better way to continue good relations with your customers than to send a greeting card on special occasions?

Custom greeting card printing is becoming more and more popular with businesses.  The little things you do to stay in touch with your customers helps ensure that they will not only remember your business, but have a positive opinion of your company.  You can say “thank you,” convey well wishes, sympathy, holiday greetings, and even a happy birthday to your customers, and they will return the thought with return business.

Greeting card printing is easy.  There are plenty of pre-designed cards to choose from, saving you from having to design a custom card.  Pre-designed greeting card printing allows you to simply choose a design, choose a greeting, and include your business name and logo somewhere on the card.

Here are some helpful tips for your greeting card printing job:

• Use Full Color – Full color greeting cards have the most impact.  Designs with a full spectrum of color can be dazzling, and customers can appreciate the thought.  Even two to four colors for more conservative businesses can give your greeting card printing that impact you desire.

• Choose a Design Carefully – Choose a design that has a theme that harmonizes well with your business.  You might choose an impressionistic and colorful design if you are an art dealer or other creative type business.  If you’re a conservative financial services business, you can still convey festivities with silver mixed with your primary logo’s color.

• Choose a “Green” Card – Another way to improve customer relations with your greeting card printing is to choose cards on recycled paper and use soy inks.  Show your commitment to the environment with “green” cards.  They are more expensive, but customers will appreciate your efforts to reduce your carbon footprint.

• Stick with Standard Sizes – Some businesses will go for the big impact and use larger greeting card sizes, such as 10 x 7.  However, you will save considerable cost on your greeting card printing and still get the impact you desire by choosing more standard sizes, such as 8.5 x 6 or 7 x 5.

Consider a greeting card printing with your next order.  Your continued contact with customers is always a nice gesture and will help your business continue to be successful.

A custom-printed envelope makes a first impression statement about your business.  It enhances your brand and projects a professional image about your company.  Your customers, or potential customers, will more likely take a look at what’s inside if your envelope printing looks professional and attractive.

What makes a good envelope printing job?  Here are some tips:

• Include Your Logo – Your image and brand should be clearly present on your envelope printing.  It helps if you have a simple logo that is easy to reproduce and does not take up too many colors.  One or two colors are best, but you should design a logo with no more than four colors.  Your logo, along with your address, should go in the upper left hand corner of the envelope.  Some businesses prefer to put their logo along the right side with their envelope printing.  Another popular trend is to create a watermark of your logo across the envelope.  Wherever you choose to place it, make sure your envelope printing job creates a clear image of your logo.

• Use Full Color – Some businesses prefer to save money on their envelope printing by printing their logo and all other information in black and white.  A full color envelope printing, however, will look more professional and catch the eye of the receiver better than just black and white.

• Choose a Neutral Envelope Color – Envelope printing gives you choices not only in design, but in the color of the envelope itself.  It is best to use neutral colors such as white, beige, or other off-white colors.  These colors help create a better contrast to the envelope printing colors used.

• Windows – Envelope printing can be done on full paper envelopes or on envelopes with windows.  An address window also helps give your business a more professional look.  Some businesses choose a combination of both window and non-window envelopes for different uses.

Envelopes are used for sending much of your business documentation via mail: invoices, letters, contracts, sales letters, and more.  Clean and crisp envelope printing gives you an advantage, as the receivers will more likely open the envelope if they know it is from a reputable business.  Your percentage of sales increases as more of your sales letters are opened and read.

Are you a local service business or retail store?  One of the most effective types of business promotion is the door hanger.  These simply advertisements are distributed door-to-door in the hopes of attracting neighborhood customers to your store or office.

Door hanger printing is easy and relatively inexpensive as a promotional expense.  Typically, you might find door hangers used when a new business opens and wants to give an introductory price for items or services to local residents.  A new restaurant could use door hanger printing as a way to offer special deals on meals.

Whatever your promotional idea, door hanger printing requires an attractive design and professional printing to let potential customers know that you mean business.  Here are some tips to consider:

Border or Bleed?

Door hanger printing can be designed with simple text and images that exist within a border or simple white space around the edge of the hanger.  Bleed printing creates color images that appear all the way to the edge.  Depending on your budget and promotional needs, choose the best one that will work for you.  Bleed printing will be more expensive, but will give your door hanger a more zestful and professional appearance.  Border printing can work just fine as well and will save money on the final cost.

Big Headlines

For your door hanger printing to get noticed, use big headlines.  An attractive headline in bold font will get the reader the most important information quickly.  This is where you can say, “Free Dinner” or “Now Open.”  Get your reader’s attention quick and entice them to read on.

Keep it Simple

Remember, you want potential customers to read on past the headline.  Don’t fill a door hanger with too much copy.  Write simple copy with bullet points that provides a solution to problem or need, and gives a call to action.  Offer a coupon so they hold onto the door hanger.

Use the Flip Side

Don’t neglect the other side of a door hanger printing job.  The back of a door hanger can be used to include other important details, such as a map to your business location, diagrams, coupons, or a bold and highlighted call to action.  Don’t forget a teaser line on the front to encourage the holder to read the other side.

Door hanger printing is a great way to promote your business.  Get the design right and trust a professional printer to produce a stock of usable door hangers that will bring customers to you.

The 21^st century is the digital age.  It is common for businesses to use digital media for business promotion, and one of the most common tools is using a CD-ROM or even a DVD video.

CD-ROMs and DVDs are great for distributing press kit information.  They are the perfect medium for providing clients with information at a trade show; your potential customers will thank you for not having to carry heavy paper catalogs for eight hours!

Send a CD-ROM with your business software to customers.  Make a demonstration video and distribute on DVD media.  Perhaps you have important business documents you want to send as PDF files on CD-ROM.  CD or DVD sleeve printing will be necessary for all these purposes.

If your business uses this type of media, or if you are thinking about including CDs or DVDs in your promotional arsenal, you need to have a professional CD or DVD sleeve printing completed for that expert look and to stand out from competition.

Here are some important factors to remember about CD or DVD sleeve printing.

Choose the Right Cardstock

The type of paper used in your CD or DVD sleeve printing is important in protecting your business appearance.  You certainly don’t want to appear as an amateur or one who skimps on cost with a CD sleeve printing on regular paper.  Be sure you have a professional printer perform the job and choose the right cardstock.  Typically, CD or DVD sleeve printing includes a quality, 12pt to 15pt cover stock.

Opt for Glossy or Matte

Your CD or DVD sleeve printing can have a glossy or matte coating.  Most printing companies will have these options and offer a coating for free with certain orders.  A glossy coating will help your CD sleeve printing job look more brilliant and professional.  Matte coatings will also give that professional appearance and a more subdued look to your sleeve printing design.

Consider Design Templates

CD and DVD sleep printing is used so often that a variety of templates are available.  You can simply perform a search online and find a template for CD sleeves.  Include your own text and even your own images.  There are plenty of quality templates that can help give your CD sleeve printing job a professional look and feel.

Prepare for CMYK Printing

If you create your own design, be sure your CD or DVD sleeve printing design is prepared for CMYK (Cyan, Magenta, Yellow, blacK) printing.  Many times, businesses make a great design using RGB (Red, Green, and Blue) software, but don’t know how to convert the image file for the printing.  Check your software and be sure you are able to provide your printer with a quality CMYK file.