The love of stickers is ingrained in us from a very young age. How often can you remember receiving a sticker as a child for visiting the doctor’s office, scoring high on a test paper at school, or completing all of the goals on your chore chart?
As we get older, we continue to use stickers to label belongings or advertise our beliefs on the bumpers of our vehicles. Clearly, sticker printing can be an appealing marketing medium for many small businesses!
One of the reasons that sticker printing makes for an excellent advertising medium is the fact that they are very affordable. You can get 100s or even 1000s of stickers for what it would cost you to create other advertising methods.
If you don’t know how sticker printing can be used for your business, then you may not know much about the power of stickers. Here’s just a short list of some of the ways that you can use stickers:
- Appointment cards – Many clients still use paper calendars to keep track of their schedules. Having an appointment card with a peel-away sticker that they can use to attach to their calendar to remind them of appointments can be quite useful.
- Bumper stickers – Let your loyal clients do the advertising for you by sticking your business information to their vehicles. You pay for the sticker, but get multiple advertising opportunities each and every time they drive.
- Giveaways – Want something to hand out at the next big event your company is sponsoring? Or maybe something fun to hand out to the kids that visit your business? Stickers work great for both!
- Labels – Need a custom label to identify your products? Want to make sure that your mailings stand out from all the other junk mail that people receive? Stickers make great labels.
Another reason why sticker printing is a great marketing medium is that they can be infinitely personalized. While you will need to talk with your printer about the exact features they offer, there are multiple options from which to choose. .
Stickers come in all shapes and sizes, with die cutting making it easier than ever before to get custom shapes. They can be multi-colored or done in black and white. They can even have additional features like using holographic paper. You can even customize the backing of the stickers as well with your business contacts, coupons, or other information.
Many printed marketing methods are good for a very short period of time. A postcard gets sent through the mail and either used or immediately discarded. Catalogs and sales flyers are only good for as long as the promotion is.
Sticker printing, however, can be very long lasting. Once a sticker is stuck, it tends to stay stuck – becoming a constant reminder of your products and services every time it is seen by someone.
Sticker printing is a great marketing medium for small business. If you are looking for a fun, cost-effective way to get your message across, then you should definitely take a look at stickers.