Although a brochure is generally small, it can pack a big punch. In short, a brochure can explain, in clear, concise language, your organization or brand’s purpose or services. It is often a handy item to grab for customers who want the best information in the easiest fashion. What your brochure says and how it looks directly reflects your brand and your company, so it pays to give your brochure design and layout some serious thought.
Here’s what you may want to consider when creating your company or brand’s brochure:
- The Layout – Brochures can come in a variety of layouts, sizes and folds. Although what you choose may depend on the information you need to include in the brochure, your final decision may ultimately come down to price. It’s always a good idea to price printing services before you begin designing your brochure.
- The Purpose – What point are you trying to get across in the brochure? And, perhaps more importantly, who is your target audience for the brochure? Although you may have a good idea of your brochure’s purpose and target audience before you even begin designing your brochure, it’s always a good idea to ask yourself the purpose and audience often as you write and design the brochure.
- The Format – How you design and write your brochure will determine the readability of it. For example, if your brochure is jammed with copy, but little else, you may lose your reader’s attention. Many times, bullet points, FAQs, graphics and photographs are a great way to break up the copy and ensure that your brochure is as attractive as it is informative.
- Quality Printing – Because a brochure must immediately capture your audience’s attention and be something your target audience wants to pick up and read, it must be attractive, and there’s no better way to accomplish this than with full-color brochures printing. Being able to attract your audience with full-color graphics and photographs is a must, so it is important to consider the many advantages of using full-color brochures printing. Although full-color brochures printing are more expensive than black-and-white printing, you certainly get more bang for your buck. After all, a brochure won’t do you any good if people don’t want to pick it up and read it.
Although many businesses don’t put a lot of time and effort into their business card design, it is important to consider that a business card can tell your customers a lot about your brand and your business. In other words, don’t just assume that your business card is simply a place for a telephone number and address. Get creative with your business card and give your customers something great to remember you by!
- Your Company Name and Logo – If you’ve spent time and money creating a beautiful logo for your brand or company, then by all means showcase it on your business card! This is where full-color business card printing becomes very useful. If you have a great brand, don’t let it go to waste by printing business cards that aren’t in color. Use full-color business card printing to highlight your brand, your logo, and your company name.
- Website and Email – One of the most important pieces of contact information on your business card will be your website and your email address. It always pays to wait until you have both of these up and running before you have your business cards printed. If you choose full-color business card printing, you can be sure that both the website and the email address will stand out on the card. Although most businesses are now on social media, it may be best to leave this information off the business card and instead let them know where they can find you on social media when they visit your website.
- Phone and Fax Numbers – Although your primary form of contact with your customers may not be through phone or fax, it is still important to include these forms of communication with your customers so they have options when contacting you. Before full-color business card printing takes place, make sure these numbers – and everything else on the business card – are correct!
- Business and Mailing Address – Although, once again, you may not generally communicate with your customers via postal mail, it is still important to provide this information on your business card. If your business is run out of your home and you don’t want to include that information, you may want to consider getting a post office box for your business address.
- A Catchy Idea – To really make your business card stand out from the card, consider adding a catchy element to it. Photographers may include some of their most memorable shots, while a baker may choose a delicious pink as a background color. Since you have the fabulous benefits of full-color printing, only your creativity is the limit!
Promotional products are a particularly effective way to increase the visibility of your business at events and right at home. These items serve as a constant reminder of your company to the person who uses them. To make the most of your promotional products, check out these tips for success.
Choose Your Item Wisely
There are plenty of great promotional items to choose from today, including pens, mugs, magnets, tote bags, hats and key chains. Choose items your customers will use regularly, so your business name is always fresh in your mind. Think about the items your particular customers might use the most, rather than the promotional products you like best.
Maintain High Quality
It won’t speak very well of your business, if your promotional mug cracks the first time it’s washed or your company pen doesn’t write. When you order promotional products, make sure they are the highest quality items you can afford. These items are designed to promote your business; so they should work well and look attractive.
Link Your Item to Special Events
One effective way to push promotional products is to link them with a special event. For example, if your company is participating in a walk for Earth Day, choose a promotional item that corresponds with the event, such as water bottles. This allows for bigger distribution and greater appreciation for the items.
Keep Message Simple
Like any printed advertising materials, promotional items should keep their message short and sweet. A good guideline is to use seven words or less to describe your business, so the item doesn’t become overwhelmed with text. Be sure to include some basic contact information as well, in case your customer needs to get in touch with you.
Promotional products are an excellent tool for promoting your business. There are so many great promotional products available today; it is easy to customize your promotional item to your specific business and the needs of your customers. Useful items like mugs and pens may get plenty of daily use, so your company name is always at the forefront of your customer’s mind.