Let Your Letterhead Do The Marketing

Custom letterhead and envelopes can add great credibility and professionalism to your business.  Having professionally printed letterhead should be a priority for any sized business if they want to gain credibility.  However, did you know you can also use your letterhead and envelope printing to help market your business?

Provide Business Hours

If your business operates irregular business hours, you might use your letterhead to outline when customers can expect you to be open. Use a margin on the left or right to describe your weekly and weekend hours so customers can know exactly when they can visit or contact you.

Display a Well-Designed Logo

Your letterhead and envelopes are a prime medium to display your company branding. Part of your branding efforts should be a good logo. A logo could be how a company name is presented in text. FedEx is a good example of how the name doubles as the logo using font and color. Many businesses use an icon or other graphic as part of the logo.

Keep in mind that the more colors you use in a logo raises the price of all your printed marketing materials. Try to keep your logo to two or three colors, and keep the design simple and uncluttered.  Prominently display your logo at the top or side of your letterhead, and top left corner of your envelopes.

List Your Benefits

Businesses can use letterhead to briefly list the benefits of a special product or service. Say that you manufacture a single product, or provide a particular service like tax advice. You can print a brief list of benefits for using your service or buying your product.

Present a Tag Line

A tag line is another way to state your business purpose or mission within your letterhead. A tag line is short – just a sentence, but no more than two. The tag line tells what your business purpose is or how you serve customers. For instance, a good tagline for a sod company might be, “We keep rollin’ a lawn.”

Include a Customer Statement

A customer testimonial can be a great way to market on your letterhead. Use a direct quote from a customer that states how they benefited from your product or service. Include it at the top of letterhead under your address, or perhaps at the bottom margin.

Make an Announcement

Is your company moving its location? Are you introducing a new product? Use your letterhead to make important announcements for your business. It could even be a special discount announcement.

Letterhead is used so frequently by almost any business that it gets overlooked as a marketing tool. Be sure your letterhead is professionally designed, but also remember to include a marketing message within your letterhead to help market your business.

4 Creative Letterhead Printing Ideas

Whether you operate a sole-proprietorship or a major corporation, your business needs letterhead printing to create a professional look in your correspondence.  Gone are the days of simple black and white type of business names and addresses at the top of letter paper.  With easy and economical laser printing techniques, you can design a letterhead printing that captures your full color logo, tag line, and other creative devices that sets your business apart.

Here are 4 great ideas that can help your letterhead printing become a work of art:

1. Paper Color – The paper color you use in your letterhead printing doesn’t have to be plain white.  Although you want to avoid colors that are too bright or dark such as orange or brown, your paper color choice can add life to your letterhead.  How about a pastel lavender color?  Or other off-white colors?  Make sure your letterhead printing paper is light enough to add contrast to the text you will place on it later.  However, choosing a paper color that complements your business can help your business stand out.

2. Watermark – With today’s letterhead printing technology, it is possible to add a watermark on your stationery.  Many businesses add their logo as a watermark to help their correspondence stand out, and a watermark also acts as a security feature.  A watermark can be used to prevent fraud and give confidence to customers.

3. Unique Size – Letterhead printing does not have to be on standard 8-1/2 x 11 paper.  Why not take your business stationery to the next level by choosing a different size?  Even an 8 x 10 letterhead is different enough to stand out, but is still economical since it is a standard size.  Or perhaps your business could go with a 7 x 9 size, or go larger with an 11 x 12 size paper?

4. Embossed or Silhouette Cutout – Another idea for great letterhead printing is to emboss your logo or create a silhouette cutout rather than full color printing.  Embossing takes a design and stamps it into the paper so it has a “raised” look and feel.  A cutout is simply a small design cut from the paper in the shape of your logo.

Your letterhead printing is essential for making a statement about your business.  Make that statement a bold one.  If you can afford the extra expense for one of these ideas or other great letterhead printing ideas, then use it to make your letterhead a design that customers remember.