When many people think of poster printing, they picture outdoor displays. Posters are often plastered all over town to advertise a big event like a sale or a concert. However, if you are looking for an inexpensive way to create in-store signage, poster printing may be just the answer you seek.
Since posters are bright, eye-catching, and inexpensive to print, they make an ideal format to advertise sales, discuss terms, and share information with your customers. Their lightweight format also makes them perfect for indoor/outdoor displays and traveling displays for meetings and tradeshows.
If you are thinking of using poster printing for your displays, here are a few things to consider.
Focus on the image
Poster printing is a visual medium, and therefore, the images that you select should be of the highest importance. Look for images that get your message across, are bright and eye-catching, and are of a high enough resolution that your printer can blow them up to a larger scale.
For large-scale printing, your printer may request a digital format that allows for ease of enlarging. If you do not have the technology to get sharp, clear, high-resolution prints, you may want to consider hiring a photographer to take the images needed for your posters.
Keep it simple
In most cases, posters aren’t designed to convey huge amounts of information. Rather, they are designed to capture the attention of the audience and get a key point across. This means using short, to-the-point headlines, bright images, and direct text. While there are a few exceptions, most poster printing should be designed to be read from a distance – whether across a salesroom floor, a parking lot, or a tradeshow arena.
Include a call to action
Poster printing is an effective medium because it tells the reader directly what they should do. It doesn’t matter if your message is “buy now” or “call today” – whatever it is, it should be listed and listed clearly. Don’t forget to include something that identifies your company, or list contact information if appropriate.
Choose colors that stand out
While all printing projects need to be done with colors that look great together, poster printing should be designed to be read at a glance – which means choosing colors that stand out together. Black on yellow or white on dark colors can be read from a distance and lend themselves well to poster printing. Of course, by the same token, you need to choose font styles and sizes that are easy to read as well.
How will they be displayed?
Another aspect of poster printing that you will want to discuss with your printer is how you will be displaying your posters once they are printed. Do you need a stand to use, are they going to be hung, or will they go into frames? The ultimate display destination will have an impact on the materials used during the printing process and should have a consideration during the design process.
Your printer can help you come up with the poster format that works best for your venue.