How Door Hangers Can Help Introduce Yourself to the Neighborhood

Setting up a new business or moving to a new location can be challenging for business owners to get new customers. Generally, a local retail business wants to be known in the neighborhood they occupy and hopes to gain a loyal following from their neighbors.  How can you introduce yourself to your neighborhood and give them reason to try your business?

Door hangers are one of the most effective ways to get a simple business message out to local residents. You’ve seen them used as political tools during election campaigns. Canvassers or even the candidate will go door to door trying to convince voters to vote for them. In most cases, the resident is not home, so they leave a simple door hanger with their message.

You can use this method, too, as a way to get your business introduced and offer special deals to your local customers.

Door Hangers are Easy to Print

The shape of door hangers made it a challenge for printers in the past.  However, newer technology makes it easy for printers to utilize digital imaging and automatic paper cutters to create a great-looking door hanger. Check with your printer for the specs they need. You will usually need to provide a simple image file in the dimensions required. Then the printer will do the rest.

Door Hangers are Cost-Effective

Printing door hangers is cheaper than ever. You can order a few hundred or even thousands of door hanger advertisements for just pennies per item.

In addition, you can save a lot of money on postage with door hangers. Rather than sending a sales letter via mail and having most recipients throw it away without even looking at it, you can hand-deliver door hangers in person.

Door Hangers Get Seen More Than Other Advertisements

If you send a sales letter or put an advertisement in the local newspaper, there is a far chance that your local neighbors will read it.  However, having a door hanger advertisement on their door makes it certain that it will be seen. Every resident will have to pass by your door hanger the next time they enter their home or apartment.

Door Hangers Make a Bold Statement

In order to make your door hanger introduction more effective, use big, bold headlines. Make it clear what you want to say at a first glance. Remember, your neighbors will see your door hanger as they enter their dwelling, but give them a reason to read it.

Give a Special Discount for Your Neighbors

Use your door hanger as an introduction to your neighbors, but also give them a special deal. Remember, you want to create loyalty with your local customers. Offer an exclusive deal for your neighbors as an incentive to try your business.

Door hangers are a great way to get your new business introduced to the neighborhood effectively and cheaply. Talk to your printer and start inviting your neighbors to your new business today.

Smart Business Promotion Strategies with Door Hangers

Are you a local service business or retail store?  One of the most effective types of business promotion is the door hanger.  These simply advertisements are distributed door-to-door in the hopes of attracting neighborhood customers to your store or office.

Door hanger printing is easy and relatively inexpensive as a promotional expense.  Typically, you might find door hangers used when a new business opens and wants to give an introductory price for items or services to local residents.  A new restaurant could use door hanger printing as a way to offer special deals on meals.

Whatever your promotional idea, door hanger printing requires an attractive design and professional printing to let potential customers know that you mean business.  Here are some tips to consider:

Border or Bleed?

Door hanger printing can be designed with simple text and images that exist within a border or simple white space around the edge of the hanger.  Bleed printing creates color images that appear all the way to the edge.  Depending on your budget and promotional needs, choose the best one that will work for you.  Bleed printing will be more expensive, but will give your door hanger a more zestful and professional appearance.  Border printing can work just fine as well and will save money on the final cost.

Big Headlines

For your door hanger printing to get noticed, use big headlines.  An attractive headline in bold font will get the reader the most important information quickly.  This is where you can say, “Free Dinner” or “Now Open.”  Get your reader’s attention quick and entice them to read on.

Keep it Simple

Remember, you want potential customers to read on past the headline.  Don’t fill a door hanger with too much copy.  Write simple copy with bullet points that provides a solution to problem or need, and gives a call to action.  Offer a coupon so they hold onto the door hanger.

Use the Flip Side

Don’t neglect the other side of a door hanger printing job.  The back of a door hanger can be used to include other important details, such as a map to your business location, diagrams, coupons, or a bold and highlighted call to action.  Don’t forget a teaser line on the front to encourage the holder to read the other side.

Door hanger printing is a great way to promote your business.  Get the design right and trust a professional printer to produce a stock of usable door hangers that will bring customers to you.