Custom Rack Card Printing

Rack cards are the unsung heroes of marketing collateral. Perfectly sized to fit into standard brochure racks and literature displays, they offer a concise and visually appealing way to promote your business, products, or events. Avanti Printing delivers crisp, high-quality rack cards that grab attention in busy environments like lobbies, trade shows, and tourism centers.

Standard Configuration

Our rack cards are designed to meet industry standards for display and mailing:

• Size: 4" x 9" - The universal standard for display racks.
• Orientation: Typically vertical (portrait) to maximize visibility in holders.
• Printing: Full color on both sides (4/4) allows for maximum information density.

Premium Paper Stocks

Rack cards need to stand up and stand out. We offer durable cardstocks:

• 14pt Gloss Cover: Industry standard offering good rigidity and color pop.
• 16pt Gloss Cover: Extra thickness for a premium, high-end feel.
• 14pt Uncoated: A natural, writeable surface for appointment cards.
• UV Coating: High-gloss finish for protection and vibrancy (optional).
• Matte Finish: Smooth, sophisticated look that reduces glare.

Effective Uses

Rack cards are incredibly versatile marketing tools:

• Tourism & Hospitality: Hotel lobby displays for local attractions and tours.
• Service Menus: Price lists for salons, spas, and auto shops.
• Event Promotion: Handouts for concerts, festivals, and exhibits.
• Take-Out Menus: Compact menus for restaurants and cafes.
• Trade Shows: Quick reference cards for booth visitors.