avanti printing
18, 2009
Within you marketing material arsenal, you probably have produced flyers either for general business promotion or to promote a specific event.  Flyer printing can be easy, fun, and cheap.  However, in order to get the most out of your flyer printing strategy, you need a flyer design that catches the eye and makes an impact. Flyer printing is usually on letter size paper, making them very easy to design and print.  They can be passed out to customers, sent via mail, and even posted in windows and on various other visible locations.  With such ease of use, it’s no wonder that flyers are one of the most effective printed marketing documents your business can use.  Here are three great ideas for your flyer printing design. 1. Use a Bold Headline A flyer is nothing but a pretty piece of paper if it doesn’t explicitly spell out its message.  Use a big, readable font for your flyer headline.  You flyer printing design should use good contrast so that your headline stands out against a background.  For instance, if you have a darker background, use a lighter hue as the headline.  A darker hue should be used or a white or lighter background. Is your flyer meant to be seen from a distance?  Or will it end up in the hands of a reader?  A headline should be very short and large print if seen from a distance.  Flyers from close range can use smaller but bold print. 2. Turn Heads Flyer printing is generally symmetrical.  Whether a flyer is printed in landscape or portrait, images and words are usually centered for easy reading.  Try a vertical side headline.  Or include an image that makes a looker have to stop and turn her head to see.  Simply changing the direction of a print or image can help your flyer printing be more effective at catching the eye. 3. Leave Space Flyers with too much information can be confusing to the eye and turn a potential customer away.  Flyer printing design should include the element of “white space,” or space between lines of text and images, that allow a reader to easily focus on the important message. Flyer printing can give your business a promotional edge in getting new customers and bringing back old ones.  Give your flyers that eye-catching edge to make the most impact.

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