avanti printing
2, 2010
Booklets are perfect for those in-between jobs where you need to include more information than a brochure, but less bulk than a catalog. Booklets are versatile and allow you to attractively print an annual report, employee handbook, sales presentation or a business plan, for example. Following are three tips for printing the best booklet possible to ensure you end up with a cost-effective, eye-catching booklet. Choosing Your Booklet Binding You should weigh your printing options ahead of time by deciding which of the following booklet binding options will best show-off your booklet. You might choose a coil binding, which simply binds the pages using a coil along the spine. However, coil binding makes it easier for pages to rip out accidentally, so this method isn’t recommended for a booklet that needs to make a lasting impression. Another casual and easy binding option is using 3-ring, which is less permanent and allows you to amend the booklet by adding or removing pages. Or, you could choose to have your booklet stapled down the center. The booklet is then folded in half, and you have a professional booklet that won’t come apart. Two more attractive and durable, yet often slightly more expensive, binding options include saddle stitching and perfect binding. Perfect binding uses glue to adhere the pages to a spine within a cover and has a professional, high-quality appeal, much like a glossy magazine. Should You Use Color? Booklets printed in black and white can still maintain an air of professionalism and even look classy if printed on a heavier paper (vs. regular computer paper). Printing booklets in black and white will always cost less than using colored inks, so think about the booklet’s purpose. For example, if your booklet is for an important sales presentation, you might want those product graphs in full color, while an internal employee handbook will probably still get the job done printed without color. Get Your Numbers Right the First Time Printing booklets can add expenses to your bottom line, especially if you need reprints because your quantity was wrong. It’s essential that you be honest when evaluating how many copies you’ll need and then add a ten percent surplus for those extra people you’ll likely overlook. That way, you’ll always come out ahead.

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