avanti printing
15, 2010
The first step towards advertising your business is to create marketing materials to promote your business. Once this is done, however, what is the next step towards distributing them to the right places for maximum exposure? Here are the top three places to hand out your marketing materials. Industry Conventions Attend as many industry conventions that relate to your business that come to your surrounding area, as well as a few national conventions. Industry conventions are perfect for handing out marketing materials because your target demographic will be attending since most conventions are arranged to attract like-minded customers to like-minded businesses. For example, if you operate a catering business, you’ll want to sign up for hospitality conventions, as well as wedding conventions, because all of those people attending will likely need a caterer at some point. You can also make valuable contacts with other vendors who might complement your business. You should always be armed with plenty of marketing materials, even at national conventions, because you never know who might need your services or be able to recommend them to a friend who happens to live in your business location. It’s also a great way to expand your clientele base if your business can operate electronically and serve clients remotely. Sponsor Booths at Local Festivals Get your community behind your business by purchasing booth space at local festivals. Usually, these fees go towards the community itself or a worthwhile charity, either of which will endear you to the attendees. Festivals attract a wide variety of people, and you can easily hand out your marketing materials along with a coupon and even complementary product samples – which could garner a lot of positive publicity and new business. Team Up With Other Businesses Use contacts you make with other vendors at these conventions and festivals and create a team feeling, where complimentary businesses promote each other’s marketing materials to customers. If you team up with two other businesses, for example, your name gets recommended to two additional customer bases. By offering incentives and package deals to customers for using all three businesses, for example, your marketing materials will make it into the hands of more potential customers. Don’t let your printed marketing materials gather dust! Get out there and hand out your marketing materials in places where your customers are most likely to frequent, and you’ll see your business increase.

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