By
avanti printing
October
12, 2009
sales-efficiency-istock_000004641268small A great brochure is one of the most versatile marketing tools available, winning old and new customers alike.  A printed brochure can be used for direct mail marketing, given to inquiring customers, handed out at events, and even posted on bulletin boards.  If you want to reach your customers effectively with brochures, then read on to find out how you can make your brochures stand out. Print Photos and Images Your brochure printing job should contain clear, colorful images that promote your product or service without being distracting.  Photos should be produced by a professional and have the following qualities:
  • Lighting – Images should be well lit from all angles and sides.
  • Close on subject – Stay away from wide shots.  Use close-up images that show detail.
  • Crop – Photos and images should be cropped and sized for the best effect and use of space.
Use Clear, Brief Descriptions Brochure printing generally uses only 2 sides of a standard 8-1/2′ x 11″ paper.  If you have a lot to say about your business (and what business owner doesn’t?), you need to carve your copy and use brief descriptions that offer clear word pictures.  A brochure is not the place to write novel-length product descriptions.  Save that for a catalog printing.  Use the brochure to get a customer’s attention and call for more information. Utilize Lists A brochure’s real estate is limited.  Part of a great brochure printing design is the use of white space, or blank space, behind and beside text.  That is why lists make a great pairing with brochures.  Use bullet lists, numbered lists, or any type of list that provide easy-to-read benefits to your potential customers. Highlight with Font The use of font in a brochure is vital.  Font style should match your business.  For instance, a financial services business would not use a script font, but a jewelry designer might.  Font size is also important.  Use large font for headings and subheadings.  Grab the reader’s attention with catchy headings.  Utilize bold and italics for emphasis on lists or other important details in your brochure copy. Good brochure printing choices can turn an unmemorable brochure into a customer catching marketing masterpiece.  Take some time to develop your brochure.  Better yet, hire a professional copywriter and graphic designer who know how to use these techniques to create a winning brochure.

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