A great brochure is one of the most versatile marketing tools available, winning old and new customers alike. A printed brochure can be used for direct mail marketing, given to inquiring customers, handed out at events, and even posted on bulletin boards. If you want to reach your customers effectively with brochures, then read on to find out how you can make your brochures stand out. Print Photos and Images Your brochure printing job should contain clear, colorful images that promote your product or service without being distracting. Photos should be produced by a professional and have the following qualities:
- Lighting – Images should be well lit from all angles and sides.
- Close on subject – Stay away from wide shots. Use close-up images that show detail.
- Crop – Photos and images should be cropped and sized for the best effect and use of space.