4, 2016
5 Things that Could Be Wrong With Your Marketing Campaign You might be wondering why your marketing campaigns don’t seem to be doing well. Here are some of the things you can look into to find out what’s bogging down your campaigns:

Quality of the print materials

The quality of the print materials might be substandard, which can lead to bleeds in your ads. That’s something you need to discuss with the company that prints out your marketing materials. If this is a familiar problem with the company, though, you might want to look elsewhere.

Using images that aren’t suited for CMYK

This is a rookie mistake that many first time marketing companies make. That or a lack of guidance and help from the print company. It’s basic know-how in the industry that RGB (red, green, blue) colors are used only for digital designs and anything that needs to be converted to print must use CMYK (cyan, magenta, yellow, black) colors. This could be why your prints aren’t converting as wonderfully as they should.

Spelling and grammar errors

Rushing through the work to meet deadlines can lead to careless grammar and spelling mistakes that really stand out. It might just be a single word or phrase to you but potential customers, clients or even investors can take that to mean that you’re careless with everything else. That could hurt your chances of landing a contract or an angel investor for your business. So take the time to proofread and quality check your copy before you send it to the printers.

Sending the wrong file formats

The right file format is crucial to getting the results you want from the print company. Make sure you choose the file formats that match the print projects or large format runs you’ve got lined up.

Late materials

Marketing campaigns follow a schedule. If your marketing materials arrive late, this affects the timetable for the rest of your project. If the company that handles your prints is perennially late with deliveries, it might be time to consider partnering with another company. If you’re looking for printing services in Orange County, then we’ve got you covered. You can get in touch with us at Avanti Printing to know more about how we can help you boost your marketing efforts.

So get into the details and find out what’s keeping your marketing campaign stalled. The sooner you fix those problems right up, the sooner you can get back to improving the quality and reach of your marketing materials.

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