In this digital age, a great deal of emphasis has been placed on developing a significant web presence to market your business. While websites and a strong presence on social media is important, businesses cannot forget about the sales and marketing materials needed to close the sale. A full service printing company can help design, print and even distribute the sales and marketing materials that keep businesses selling and customers responding, by producing beautiful full color posters, brochures, flyers, postcards and a host of other marketing tools that generate leads. California residents have many options when finding a good, reliable printer, but choices narrow when extra services are required. When a company begins their search for Printers In California, they should determine exactly what printing services they need. Big jobs of the highest quality require off-set printing. This technique involves etching an image onto a metal plate which then transfers the image to a rubber blanket. This blanket is able to press the ink deeply into the paper, producing stunning results. Because of the cost of set-up, offset printing is ideal for large runs and is considered the industry standard for big jobs. Digital printing is a better choice for orders of less than 1000 pieces. The results are beautiful and much more cost effective for small orders. Digital printing is ideal for brochures, catalogs, booklets, posters and more. Digital printing also offers a quicker turn around time since there is little set-up involved, as compared to offset printing. Most Printers In California offer both digital and offset printing, but it is the extra services that cause some printers to pull ahead of the pack. Those extra services are things like professional graphic designs to bring your ideas to life, quick turn around times and special services like direct mail campaigns. Businesses might want to consider a printer who can help create direct mail marketing materials and send them directly to customers, often for less than the cost of a traditional stamp. Another consideration is shipping costs of completed print jobs. Avantiprinting.com is located in Southern California and can handle both large and small jobs, offset and digital printing, offers professional graphics design help, direct mail programs, quick turn around and even free delivery in the Orange County area. Learn more about Avanti Printing by visiting their website avantiprinting.com to see how they can help you grow your business.