The curb appeal of your restaurant can only go so far in drawing in guests. The actual heavy lifting is done by the menu.
How do you write a menu that drives up your profits? Learning how to make a restaurant menu work like a sales representative requires understanding how much potential your menu has in the first place.
A menu effortlessly accomplishes what all advertising campaigns can only dream of: it holds the attention of every patron or potential patron who wanders into your funnel. This means your menu may be the greatest weapon for increasing profits of any item in your arsenal.
Most restaurants do not take full advantage of their menu's potential. This is astounding, because it is the ultimate low-hanging fruit in the restaurant industry, giving you the chance to thoughtfully showcase both your brand and your food.
Restaurants who engineer their menus can see up to a 15 percent increase in profits right away.
This is because, when customers read menus, they are subconsciously reacting to all its details: the feel of the paper, the mood of the font, the tone of the wording and the cost of the items. These details add up to a visceral experience, and in the case of potential customers, a split-second decision. You want the result of that decision to be, "Let's eat here!"
What is Menu Engineering?
Menu engineering involves taking a strategic, step-by-step approach to maximizing the power of your menu. It starts with paying careful attention to each item and answering the following questions:
- How profitable is the item?
- How popular is the item?
The answers to these questions will affect how you present the item and where you place it on the menu. Re-engineering your menu pays off not only because it is immediately profitable, but also because it is a practice you can apply and continue to perfect as you go along.
The determining factor on whether menu engineering will work does not depend on the type of restaurant — it depends on the amount of time and effort you put into it. There's no doubt about it: taking the following steps will require a time investment. However, at the end of the process, you'll be left with a menu that actively works with your customers' natural tendencies, not against them.
We'll be breaking the menu engineering process into these steps:
- Costing your menu
- Categorizing menu items
- Designing your menu
- Writing effective menu item descriptions
- Menu layout and configuration
- Understanding customer eye movement patterns on menus
- Testing your menus
By following these steps, you put your most profitable and popular items in places where customers naturally tend to look first. There are parts of the menu people avoid and parts they tend to hover on. Having a firm understanding of which items earn the most profit gives you a more proactive ability to decide where they should appear on the page.
Step 1: Costing Your Menu
This first item is the most important part of this whole process. Costing your menu involves taking every menu item and adding up the exact cost of its production. Note that you must account for everything to the nearest penny — how many ounces of meat, rice, spices and everything else that goes into it — in order to do this effectively. Do not take labor into consideration for this step. What you are concerned with is merely the price of the raw materials going into each dish.
We recommend that whoever begins the process of costing the menu should follow-through with the menu engineering process to the end. Having an intricate knowledge of the ingredients comprising each menu item is extremely valuable during the rest of the process. There is also a relativistic factor at play. Different people will not cost menus the same way, leading to inconsistent takes on profitability.
You'll be comforted to know that four out of five restaurants do not cost their menus, and 25 percent of those who do cost their menus do so the wrong way.
This process takes time, but the fortunate side effect is that it puts you ahead of 80 percent of your competition. The more care you put into it, the better off you will be.
Once you have accounted for the costs of every item on your menu, it's time to plan out your sales mix.
What Is a Sales Mix in a Restaurant?
Also referred to as a "menu mix," the sales mix predicts the cost of your food as compared to the margin of profit you'll make off of it. This is a helpful metric for judging the predicted cost of your food and the profit you'll make after you've sold it. Furthermore, it allows you to compare your projected costs to the actual costs after serving the item.
As an example of a sales mix, let's say you are comparing two items: a filet mignon and chicken alfredo. The filet mignon costs $12 to make, but you will sell it for $24. The chicken alfredo costs $4 and you will sell for $12. That means each filet mignon nets you $12, while each chicken alfredo nets you $8.
Let's say you sell 900 filet mignons and just 100 alfredo. That would mean your sales mix showed a net of $11,600. On the other hand, if the filet were a poor seller at just 100 sold and the alfredo flew off the shelves at 900 sold, you'd show a net of just $8,400.
The point of this example is to illustrate that it's not always the best idea to prioritize food that costs you less. There is more overhead with expensive items like filet mignon, but there can be a bigger payoff. Avoid falling prey to the notion that you should always prioritize low-cost food.
Step 2: Categorize the Items on Your Menu
After you've priced out your items, the next step is deciding how to categorize your restaurant menu. Menu item placement is paramount to a successful menu engineering effort, and it starts with organizing your items into categories and sub-categories.
Categories are the top level of organization. For instance, a menu might contain the categories "Starters," "Main Courses," "Drinks" and "Desserts." The next step is to break these into sub-categories. When doing this, keep in mind the branding of your establishment. You can use the sub-categories to emphasize your brand and tie in the whole experience. One example would be an English pub whose menu played on British slang or popular tourist sites.
Some examples of sub-categories are:
- Starters: Hot Starters, Cold Starters
- Main Courses: Salads, Seafood, Pasta Dishes, Sandwiches, Burgers, Vegetarian Dishes
- Drinks: Wine, Beer, Cocktails, Non-Alcoholic Drinks
- Desserts: Tarts, Ice Cream
It can be helpful to make a spreadsheet to organize your menu items accordingly.
How to Create a Priority Graph
A priority graph helps decide the first and last items on a menu. Start with an x-axis and a y-axis. On the x-axis is profitability and on the y-axis is popularity.
In the upper right-hand corner of the graph are dishes that are both popular and profitable, while the lower left-hand corner holds dishes that are neither high in profits nor popular. For the sake of simplicity, we'll give names to four of these quadrants:
- Flagships: In the upper right-hand quadrant of the graph are the Flagship dishes, which are both wildly popular and highly profitable.
- Boardwalk: In the upper left-hand quadrant are the Boardwalk dishes, which are still wildly popular but do not create significant profits.
- Hidden Gems: In the lower right-hand quadrant lie the Hidden Gem dishes, which are quite profitable despite lacking great popularity.
- No Zone: The No Zone dishes lie in the bottom left quadrant and are neither popular nor profitable.
Use this priority graph to group your menu items, but do so in category groupings. That is, place all of your Starters on the quadrants, then your Main Courses, and so on. This allows you to prioritize the items in each category. Then, work through your sub-categories, if applicable.
Once you've identified the most popular and profitable items in each section, it will be clear which items to prioritize on your menu. There is a natural temptation to get rid of No Zone dishes, but consider such decisions carefully. A kid's menu item might be a No Zone dish, and even though it is not making you rich, it may be the reason a parent came in and ordered a $25 filet mignon.
Now that you have your list, you're ready to start designing your menu.
Step 3: Designing Your Menu
The most obvious first step in designing your restaurant menu layout is identifying your star players — that is, your Flagship dishes. However, there is so much more to creating a well-engineered menu than simply highlighting the Flagship dishes.
To start, leave your dishes aside for a moment and consider some qualitative observations about your restaurant. What drives people to dine with you? Is it the happy hour drinks, the seafood, the ambiance? How much time do they spend reading your menu? Is there a general prominent demographic that you serve or is it widely varied? What sort of atmosphere exists in the restaurant? What is the decor like? Spending time giving these questions careful thought will help as we move through the following steps.
Let's now consider how restaurant menu spacing affects readers' perusal of your dishes. The human eye can get easily overwhelmed by a surplus of information. That's why utilizing negative space, or space that contains nothing in it, can actually draw the eye. Many menus attempt to cram in as much information as possible, which leaves the eye yearning for a break from visual stimuli.
The best way to utilize this technique is with moderation. Specifically, if you have a Flagship item and want to draw attention to it, surround it with negative space. This method is a great way to highlight your most profitable and popular item in each sub-category.
How to Use Photographs, Fonts & Lists
Any menu design techniques you use will begin to lose their effectiveness if they are used more than once. Keep that in mind as you begin to lay out photographs, negative spaces and other visual tactics in your menu.
One of the biggest items to consider is the use of photographs. First of all, fancier restaurants should avoid photographs altogether, since they cheapen the menu's overall appearance. They do work, though. If used in the proper scenario — think of a cafe, sports bar or casual restaurant — they have been shown to boost the sales of their respective dishes by up to 30 percent. However, photographs are most susceptible of all to the law of diminishing returns — you should not include more than one per page.
Fonts, sizes and colors can also be used to great effect. The general rules of thumb are to not mix more than two typefaces, to make sure they are sufficiently different so as not to be mistaken for one another and to let one take the lead. Color can also be used as an accent effect. Picking one color to highlight important words or Flagship dishes can provide a nice pop. Avanti Printing offers graphic design services to help restaurants create the perfect layouts.
Readers view lists differently than most people expect. The first items in a list get the most attention, followed by the last item on the list, followed by those in the middle. For this reason, it's a good idea to place your top-rated Flagship item first on the list, then your second-rated item last. Place others in order in the middle of the list. Also, keep lists short. If you have more than six or seven items in one, you should break your menu into more sub-categories. Otherwise, those middle items are going to get no attention whatsoever.
One final important rule of thumb: don't drop a list of prices down the side of the page. Customers' eyes will naturally hover on the prices and may result in them choosing the cheapest one on the menu. You want them to focus entirely on the food descriptions. The price should come at the end of the descriptions and should not include a dollar sign.
Step 4: Writing Effective Menu Item Descriptions
The best menu descriptions use language that paints an image. That's an understatement, though — great menus work hard to make mouths water with the power of the written word. Food descriptions are ultimately what sell the food, and they are responsible for yet another 30 percent increase in sales.
Generally, you want to have some good adjectives on hand. Here are some wonderful food adjectives to describe a range of different dishes:
A "salmon filet" doesn't sound quite as delicious as a "pan-seared salmon filet." Those extra words put an image in our mind that gets our stomachs hungry. Descriptive language should not be overused, however — it's easy to clog up your writing with too many adjectives. Remember the law of diminishing returns.
There are plenty of other useful descriptors besides qualitative adjectives, though. You can attach geographical appeal to food descriptions with words like "Italian," "Mediterranean" and "Cajun." You can also qualify food items with descriptors like "home-style," "age-old recipe" or "small-batch" to add character and appeal to the food items. If a meat or seafood item is grass-fed, free-range, wild-caught or described by any other buzzword, make sure to include it as well.
Learning how to write menu descriptions just takes some practice. Here are some examples of menu descriptions:
- Jumbo Shrimp 'n' Grits: A generous helping of Grandma's steel-cut grits, rich with homemade flavor and topped with five tender, wild-caught jumbo shrimp.
- Meatloaf and Mashed Potatoes: Mouth-watering meatloaf wrapped in crispy bacon and drizzled in a smoky, tangy sauce. Served over a bed of garlic-butter russet mashed potatoes and seared asparagus spears.
Step 5: Menu Layout and Configuration
The menu cover configuration will give the first impression as to what customers will find inside. Make sure the cover reflects the aesthetic of the establishment, as it will be a decoration on every single table until customers pick it up and open it.
Here are the different options for restaurant menu configurations:
- One-Panel Menu: This is a classy move to be sure but looks elegant in both fancy restaurants and casual spots alike. The downside is that it does not seem to encourage people to order multiple items. This ultimately means less profit from your guests.
- Two-Panel Menu: Going by the numbers, the two-panel menu is the best restaurant menu style. If you can fit all of your dishes comfortably into two panels, you should — it's the perfect balance between variety and concision. The two-panel menu also makes dining feel like more of an experience.
- Three-Panel Menu: If you simply have too many items to fit onto a two-panel menu, try to get them onto a three-panel menu. This option makes it easy for guests to read, but it still does not have the track record of the two-panel menu.
- Large Restaurant Menu: A large restaurant menu has many pages to flip through and lots of options to choose from. Let's reiterate something here: menu engineering is the act of guiding and influencing your customers' decisions. The more pages there are, the less effectively you can guide them.
Step 6: Understanding Customer Eye Movement Patterns on Menus
Understanding how we read restaurant menus — or, more specifically, our eye movement patterns and "scan paths" as we peruse them — is a lovely tool to have in your kit. As it turns out, our eyes do somewhat predictable things when they fall on a menu page.
It has long been believed that there is a "sweet spot" in menus — that is, a spot our eyes naturally gravitate towards as soon as we see the page. This sweet spot is thought to be in the upper right-hand quadrant of the page. However, more recent research with retinal eye scanners seems to reveal that we read menus more like a book. We seem to start at the top of the first page and work our way down, doing a bit of scanning mostly on the last page.
This new research has not convinced everyone, though. If you are a believer in the sweet spot, it doesn't hurt to try putting a featured item in the upper right.
Step 7: Testing Your Menus
Your first attempt won't be perfect. Your second one likely won't, either. That's completely normal — and it's why you should continuously test your menus and track their performance.
If you have a multi-chain restaurant, you can test different versions of the same menu simultaneously — but it's generally best to try tweaking the menu every so often and taking note of the results. Remember that your menu is your advertisement and that everyone is going to read it. It's advisable to always seek improvements.
Profitability of a Proper Menu
A properly engineered, improved menu design will increase revenue by driving customers toward your most profitable and popular items. Here are the benefits of a properly conceived menu:
- Increased restaurant profits
- A better understanding of costs with sales mix data
- A basis for comparing projected costs with actual costs
- A more sleek and pleasing menu
- A launchpad for testing new menu designs
Menu Printing With Avanti Printing
Here at Avanti Printing, we're known for completing high-quality restaurant menu printing with quick turnaround times and at the right price. We know that finding a high-quality printer goes a long way toward achieving a certain look and feel for new menus, and we're here whenever you want to test new menus. We love establishing relationships with our clients and working with them to produce the perfect product.
Contact us online or give us a call for a custom quote for your next menu design. Looking for help with the design? We can do that too! Our professional designers are available to help put together a new menu layout.
While Metal Printing is not new, it is quickly gaining popularity as the premium printing method by photographers and their clients. Keep in mind not all metal printing is alike. Some companies print directly onto the metal or mount a glossy print to metal, both of these options are inferior to dye-infused metal printing. Dye infused metal prints are not only beautiful but are waterproof and scratch-resistant. For the highest quality metal printing, we have been referring our customers to Artbeat Studios in Irvine because of their process and exceptional attention to detail. They call their metal prints HD Metal Prints because of the amazing depth and High Definition qualities of their dye sublimation process. You really have to see these in person to appreciate their beauty. They offer white metal and silver metal, with a glossy or matte finish. The most popular option is Glossy White because of it's simplistic vibrance that makes any photo come to life but you really have to see their Gloss Silver option as well. The whites of your image become the brushed silver showing through creating a unique luminescence that seems to change at every angle. B&W photos look amazing on silver as do photos with a lot of white showing through. Give them a try and you'll love what they produce for you! You can upload your photos
When you think of catalog advertisements, Office Depot and Cabela’s come to mind. These large companies use this marketing technique because it's a simple way for them to get their name out there while also providing helpful information about products that may interest customers who buy from other businesses or even individuals looking on the internet at random. Smaller business owners should consider taking advantage too-following some basic tips will make sure your mail-order advertising materializes into sales.
Get Proper Information About Your Printer
It's always important to know what you want out of a printing company. You should prepare for the visit by knowing how many catalogs we need, the number desired, and the size of your favorite magazine will be before visiting any printing locations. Make sure color choices fit with the tone that is already established in the brand style guides as well as paper types since some papers have different finishes depending on who supplies them - but don't worry too much because it doesn't take long before they start feeling just right at home working alongside all those other pieces that make up your business identity including content accuracy.
Choose Right Printing Company
Finding a reputable, reliable printing company is perhaps the first step to success when it comes to catalogs. Not only does your choice need to be one that can provide quality service for all types of business needs but also includes professional features such as promptness and expertise in order to reach their full potential within customer satisfaction rates.
Choice of the Right Binding is Important
You may like to think of the type of binding as a matter of preference, but it actually depends on what you are binding. There are three main types:
Saddle-stitched for catalogs around 120 pages, perfect-bound when gluing together your cover and backbone with high-end products in mind; or cloth/perfect bound where both materials were used so that no holes show through at all during the production process.
Select Proper Cover of the Catalog
A good cover design can make or break a catalog. Potential customers will form an impression of your business and the contents from just looking at it, so you want to do everything in your power for that first impression to count. The paper should also be thicker than what’s inside; this is referred to as "cover stock". If possible try getting thinner pages printed on heavier weight textured papers like velvet finish saddle brown rice or even higher quality offset printing with embossed lettering which lasts much longer when exposed carelessly
Design the Proper Body of the Catalog
The interior pages of a catalog are usually printed on lighter-weight paper than the cover. However, you should choose what is best for your company's products and offerings if they vary greatly in type or number. For example, an industrial-type business may want to go with something more durable while high-end brands such as jewelry require heavier duty stock that can withstand frequent handling without undergoing breakage due to damage over time especially when kept out by customers who handle items carefully only after seeing them up close.
Protect your catalog printing date by making sure that all the details are in place ahead of time. You can schedule it at least a couple of weeks before you need to send them off, so there will be no delays.
Effective and efficient promotion is the requirement of every company. No matter if you run a medium or small-sized business or an insignificant budget for promotion, this old-fashioned method of promoting your business with flyers has been in use for many years and can certainly assist your business in reaching clients. When you've introduced new products on the marketplace or have an offer on a specific product, flyers are always helpful in providing the necessary information to consumers.
Although many believe that because of social networks, promoting through digital media is an effective alternative, the method of promotion with flyers works. As you stroll down the street you come across an advertisement. What are you going to do? Did you read it correctly? This old-fashioned method is still effective and is most suitable for small or startups that want to establish themselves on the marketplace.
First, we have an advertisement flyer that promotes sales and discounts that are limited in time. The flyers focus on the content more than the style. Everything is succinct and easy to read due to high-quality fonts. What should a flyer have to announce a special sale? It should include contact information, details about the product, and prices in striking colors. A picture of the product you're selling is an essential requirement.
The corporate flyers to help promote brand awareness contain a great deal of content while maintaining an elegant design. Select flyer colors with neutral tones. For these kinds of flyers, the designers employ the grid in a balanced way to arrange the elements on the page. For example, what should a flyer have in case you prefer flat designs to promote your business? Flyers for work should include logos of your company as well as contact information, and pictures of your brand's signature item or services.
Flyers that are photo-centric are the best to promote networks through events. They include colors for flyers with attention-grabbing vibes, similar to what those you see in advertising nightclubs. How do you determine what to include on a flyer to promote your event? It's as simple as that. Begin by choosing bright and appealing color schemes. In a great illustration of an event flyer to promote an event those who view the flyer must be able to imagine themselves going back to that event, and envision what the experience of the event would be like when looking at the flyer.
Find out what you want to put on your flyer to promote an event by taking into consideration the special features of your venue and the topic of the event. Select photos that highlight these aspects.
Advantages of Flyers
Flyers are wonderful objects for your business development. Some of the benefits that you can reap when you use flyers to promote your business are.
Flyers are Simple to Read
Flyers are made to pass important information and persuade customers towards buying a particular product or service. They're generally simple, with few catchy words as well as large fonts in order to keep the heading prominent so it can be easily digested by readers who might need more than just one page before deciding whether this is something worth their time reading about further on down below.
Flyers are quite Affordable
Flyers are an excellent marketing tool for any company looking to reach its customer base. The low cost and ease of production make them the perfect fit, but there's more! Flyers don't need printing resources as other forms do- all you'll need is a computer with design software on hand as well as copies from your local printer who can provide high-quality prints at cheap rates when producing many copies or color flyers inks too if necessary.
Flyers can Help You Reach More Audience
Flyer marketing is a great way to reach more people than any other promotional tool. You can print many copies and share your business information with those who might not have noticed you before- it's perfect for getting the word out!
Booklets are dominant marketing tools that can be used by established businesses as well as startups. This is a proven marketing technique that has been used for many years. It can be used to establish brand names and make products and services well-known to a certain set of customers. This type of marketing material consists of valuable information and creative content ideal for an efficient, time-saving presentation that summarizes the business goal. In the internet age, other marketing techniques need to be competitive enough for your business campaigns to be successful; booklet printing for marketing purposes is no exception.
Once you have developed a booklet-marketing strategy that mainly involves the creatives you will need to find a printing company that can supply the materials you need for your campaign. Professional printing shops offer the benefit of high-quality printing and quick turnaround.
How to Get Executive Booklet Binding
Many binding and commercial printing companies offer high-quality services in design, layout, and production. Creative ideas are available for all types of clients by binding and printing specialists. They can even tailor the projects according to your business needs. Some commercial printing services firms also provide proofreading services to produce expert content that reflect your business image. If you want to ensure your printing documents are error-free, you should hire a professional printer.
The final look of your finished project can be affected by how you choose to bind it. Before making your final decision, make sure to thoroughly research the options.
Spiral binding is another popular binding option. It's versatile enough to be used for many print applications. Business professionals especially love its simple design, which allows it to easily "dress up," small print projects with just a few pages.
Also known by the term coil binding, spiral binding holds pages and covers together using a flexible plastic coil that looks like a long spring. The coil is inserted through the holes punched into each page and cover's spine. After the coil is inserted completely, both ends must be crimped to prevent it from coming undone.
The plastic coils are available in a wide range of colours, including black. They are also available in different sizes to suit the number of pages in the book. The wider the circle, the more pages are in the book.
Spiral Binding can be used with both pocket-sized and larger books. The plastic binding allows portrait or landscape paginating and can have the binding coil on the top of a book rather than the side. You can use the plastic binding for everything from instructions manuals, books, and directories to guide you through your trip, PowerPoint presentations, textbooks or calendars.
The soft-bound printing service typically includes paper materials like plain text in black and white, full-colour glossy pictures, paperback notebooks/books or booklets etc. Softbound printing can be used for business purposes as well. This includes manuals, reports and newsletters, flyers, catalogues and pamphlets, business presentations, business manuals, manuals, reports and newsletters.
Traditional hard-bound binding is another popular option for binding products. Our convenient hardcopy service can be used to produce professional-looking business items such as business cards and letterheads. Hard-bound printing may also look-alikes like spiral-bound notebooks, books or booklets printing. The process involves folding a standard-sized piece of paper in half, then layering it over the other. Many binding and printing shops offer the preparation of hard-bound products. These can be either bare or laminated. The craftsman will use the laminated edges of hard-bound materials as a guide in creating the output covers. This guarantees that the material remains perfectly bound even after prolonged use. There are many manufacturers who offer pre-made hardbound covers to customers who like to make their own.
How To Lay Out Pages For Booklet Printing
The booklet template is first created. To ensure the correct printing arrangement, it is best to include page numbers on the booklet pages. Before printing, make sure that all pages are properly organized.
To arrange multiple pages for booklet printing, you will need to set a setting in the PDF file reader. This will allow you to change it to automatic printing. Choose the "Booklet" option in the page sizing & handling menu. Next, assign the sheet numbers to the booklet subset, and then choose landscape or portrait orientation. Finally, check the box for Auto-rotate pages within each sheet. Before proceeding, confirm that you have set the settings in the printing preview.
Quick and Inexpensive Printing and Binding Services
For small and medium-sized businesses printing and binding is worthwhile. It can also be used for personal purposes. Printing and binding services for professionals are available in all price brackets, so no matter how large or small your orders may be, they can still be affordable. It is important to choose the right service to meet your needs and to offer the best value for money.
Many people seek out affordable binding and printing services that offer high quality, high-quality printing and binding services that meet their needs. Experts use their innovative equipment and unique skills to create documents. This can be found at a professional printing studio, which offers a wide range of services, including spiral binding, traditional binding, full-colour coil binding, and matte finish glossy bindery. Foil stamping is also available.
Benefits of Booklet Printing For Business Marketing
Professional quality printing can produce the best booklets. Individuals and businesses can create effective marketing tools with minimal investment by printing spiral-bound, soft-bound, and hard-bound booklets. Booklet printing and binding for marketing campaigns have several advantages which are as follows:
- These products are quite economical, especially when printing is involved.
- Your marketing messages will be effective if you have the right printing materials, product sizes, or binding methods.
- They are a great way to promote your company.
The booklet is a powerful marketing tool that can be used to promote your business. It is possible to find inexpensive booklet printing packages that do not compromise on quality. The key is to find the right printing or binding shop that will offer excellent service at an affordable price.
Home printing technology has improved considerably since the days of dot matrix. Today you can buy a consumer brand inkjet printer for a reasonable price and perform your own home-based desktop printing. For a considerably greater investment, a laser printer can improve your home printing even more. However, whether it's an inkjet or laser printer, they still have limitations that you simply cannot get without professional offset printing.
The Offset Difference
Offset printing is a printing technique that uses printing plates, rollers, and a three-color dye process to get the most colorful, vibrant, and professional-looking printing job possible. In fact, offset printing is the most-used printing process today, with over 40% of all printing jobs performed by offset printing. Anytime you pick up a magazine, newspaper, or see a poster for your favorite band, you are seeing offset printing done at its best.
What can offset printing offer that you cannot get with a regular consumer inkjet printer? Here is a short list:
Higher Quality Images
Graphics and image printed with offset printing are more vibrant and higher quality. An offset printing job produces sharper images, and the color process offers more richer colors than you can get in an inkjet cartridge.
"Bleeding" is the process of printing images or text to the very edge of the paper. Only offset printing can get your business card, post card, catalogue, or poster with full color on every square inch of the paper.
More Paper Options
Consumer inkjet printers can handle regular sized papers of typical thickness, but only offset printing can get your printing job done on extra glossy paper and larger sizes. When was the last time you could print a full 24x36 inch poster in an inkjet? Offset printing can get the job done on virtually any size paper you need, even custom sizes.
Inkjet printing can look good - for a while. Unfortunately, inkjet inks will fade over time, especially when exposed to direct sunlight. Offset printing will last much longer.
Cheaper Over the Long Run
Ultimately, the inks used in inkjet printing are much more expensive over the long run. Consider a full-color printing using an inkjet cartridge that costs $70. You may only get 70 to 100 prints from the cartridge, costing you up to $1.00 per printed page. With offset printing, your costs are reduced considerably to only cents per page.
For your professional printing needs, choose a printer wisely. Offset printing is the hands-down best choice for getting your printing job done efficiently and cheaply.
Brochures are one of the most effective marketing materials that a business can use. Effective brochure printing can highlight the beauty of a product, clarify a business idea, and promote business services. If your business brochure is not making the impact you desired, try using these 4 simple yet creative brochure printing ideas.
1. Lively Images
Brochure printing with lively and eye-catching photographs creates great impact. Be sure to use high-quality photos and images produced by a professional. A professional photographer can capture your product in the best light and angle. You might also try incorporating professional stock images easily found on the internet for your brochure printing.
2. Creative Copy
Brochure printing with great images can create a solid impact, but words are what sell people. Before your brochure goes to the printer, make sure you have quality copy. Great copy should be succinct, informative, and persuasive. In addition, be sure to put plenty of white space in a brochure. A brochure with too many words is distracting to most readers who have little attention or time to read a brochure the size of a novella. Use professional writers to develop your brochure copy. The words you use on your brochure printing can be the difference between a glance and a sell.
3. Font Size and Shape
Words make the sell in brochure printing, but they do no good if the reader cannot read them. Your fonts should be readable and in the style of your business and brochure. Standard serif fonts are preferred for conservative businesses. Artsy type companies could use a creative cursive font. Make sure your headings and subheadings are different size as well. Headings should be catchy, but not overbearing. Try different colors for headings to make an even bigger brochure printing impact.
4. Irregular Size and Shape
Who says your brochure printing job has to be standard size? Some of the best brochures with the most eye-catching impact are of irregular shape. How about a brochure booklet? Some businesses commission a brochure printing in booklet size, such as a small photo album. The booklet is catching, high quality, and represents the unique standards for the business. Or how about a brochure printing on an 8 x 20 inch paper folded like an accordion? Some of the best brochure printing is performed on customized paper. If you can afford it, the extra cost it could add the "oomph" you need to get your brochure noticed.
Whether you're just trying to find a business card printer or a full advertising and marketing service to aid expand your service; you come to the right place. We are a full-service commercial printing company serving Irvine, California. Avanti Printing Inc provides whatever from digital printing, offset printing, to wide format printing and also direct-mail advertising. Avanti Printing offers a vast selection of solutions to aid expand your company.
Here Are The Steps To Get High-Quality Printed Material From Our Irvine, California Printing Facility
Check out our products and services if you are looking for printing. We have worked hard to prove that the saying "print is dead" is wrong. Print creates emotions that can be converted into sales and business.
Despite the changes in the media landscape, print remains as popular as ever.
Make Prints That Tell Stories
"Think about what story you are telling. Sometimes the story will drive you to innovative production. Selling has always been about using emotion to generate sales. These are our top 3 tips to help create stories that sell and get clients.
● Avoid Gimmicks Everywhere - Business Cards And Brochures, Banners.
Skepticism, suspicion, or mistrust can't strip good content. You should give the customer accurate information. But you must also allow them to tell their story. Depending on your company's size, you may be able to be more or lesser vague in your sales tags and punchlines. Nike's tagline says, "Just Do it", while Google's tagline reads "Don't be Evil". This makes sense as Google is an all-encompassing company, so the tagline could also apply in some cases. However, this idea is not good for any other purpose. It might be "Be Seen. We’ll Help." for a clothing shop because it plays on the actual function of the company.
As an Orange County printing agency, we know that spam mail and printing ads are not new. We want you to succeed but remember that there are many false promises in the Los Angeles and Orange County areas, like heat, and we will try to be sincere.
It is important to convey the need for pain relief in sales points.
● Use Print to Communicate Like a Human
You should combine a rational, logical approach to defining a communication strategy with a human touch. Just like we do. Extravagance is difficult to relate with unless you are extravagant. Real photos, real people, and real stories to share your world.
If the flyer is still resembling the content from their spam folder, no one likes looking at it. Personalize your flyers to keep customers. Give your customers something they would be willing to listen to.
● Have A Strategy in Mind?
What emotions are you actually solving for? What are the causes of the emotions? Did they make mistakes to get to this point? You can comfort them. This is normal.
Why do people want printed material? To succeed. To prosper and show the world what their business has done. Printing is more than just about selling. This is about improving your image and strategies so that they resonate with people you want to help. Sell solutions, not lies. You'll hear this from any sales mentor, but it's important to remain focused in urban areas that have a negative reaction to the advertising world.
The Power of Presentation
Over the years of working with large corporations, we have learned that spreadsheets are often dull and dry. It also fails to capture the essence behind the data and transform it into thoughts, ideas, and emotions that can drive change or seal business deals. Badly constructed decks can distract your audience from the true message you want to communicate.
Because we understand that engaging information is motivating, attractive, and engaging, we will work with you to craft your information. These qualities are what piques people's interest before they even get to the actual content. The ability to attract attention is not just for superficial reasons. How better to effectively present your agenda than with a printed custom presentation folder? There are many options available, including foil stamping, embossing, metal inks, and die-cutting. We also offer custom shapes, pockets, and cut-outs.
So, what are you waiting for? You can make a compelling presentation to clients, customers, and general audiences with an innovative presentation folder.
You are in dire need of printed materials for your company. Avanti Printing Inc. offers many print services including brochures and flyers, postcards, holiday greeting card printing, and more. Our pre-designed templates allow you to create your own presentation folder or upload your blueprint. We'll take care of everything else. No matter if you live in Orange County, CA, or Irvine, you can quickly request a quotation, upload files quickly, or proof your project online. Request a quote now!
Where to get Professional Graphic Designing Service for Timesaving In Irvine?
Graphic design is only possible with the creativity and imagination of a graphic designer. Graphic designers should be able to visualize the company's marketing strategy. The graphic designer should be able to illustrate the logo and brand of the company in a way that attracts and appeals to the customers. Avanti Printing Inc. recognizes the importance and role of design in today's technological age.
Printing Business Cards: Delivering Brand Messages
Avanti Printing Inc. has a long history of successfully working with Irvine's top brands to tell their story. This includes great corporate business card designs. We assist businesses in designing and printing business cards that are engaging for clients and customers. This will not be a piece of paper that you hand out, but a tangible part of your brand that each client can take with them. Our options include a variety of size options, vertical layouts as well as matte and glossy finishes. We also offer black and white and full color on either one or both sides. There are additional options such as foil accents or embossing. We encourage you to take advantage of our years of experience in branding. Avanti Printing Inc. will be happy to help get to the heart and message of your company story on business cards.
While New Year’s resolutions may seem like history, don’t fall behind in 2009. Here are the three bright ideas for marketing materials in the New Year.
- Deals and Steals – The economy is not likely to instantly improve just because the number on the calendar has changed. Deals and steals will be a huge concept for marketing in the first quarter of 2009. However, it is important to remember some key concepts when promoting your special deals and savings. Keep the language positive at all times. Avoid mentioning the sour economic climate because all it does is cause the customer to associate your product with something negative. Rather, promote your deals the same way you would have five years ago – simply because it is truly great to save money on a splendid product. This is the approach you should take, saying nothing more, nothing less.
- Go Digital – Technology booms louder and louder every day. Don’t fall behind in the digital era. Make sure that your business or brand has a memorable website, and be sure to include your URL in all marketing materials. But don’t just stop with links to a website. Try sending DVDs rather than flyers to promote your products in 2009. A well made short commercial or demonstrative video is a great advertising tool. This method can be more expensive, but the results will pay for themselves. Think about it: the customer will put the DVD into their player or computer, if for no other reason than for curiosity. Even if they don’t watch it start to finish, they still took the time to take it out of the sleeve and pop it into the player. That is three minutes of them focusing on your brand, versus twenty seconds skimming a flyer.
- Happiness – No matter how you spin it, regardless how depressing the recession is, the world is gradually changing. Our political and economic climate is slowly improving, and people long to be cheerful again. In mid 2009, the trends in marketing will be cheerful, happy, and upbeat. We have been dwelling in doom and gloom for far too long now. It is time to be content again, and your marketing materials should reflect this. Go for bright colors and positive messages, and remind your customers of how just plain fun your product is.
While the economy may not be growing by leaps and bounds, with the right marketing strategies, you can still maintain a healthy and growing bottom line.
However, it is very important to not let your clients know that your discounts are a result of the recession. First of all, the recession is depressing, and the customer will instantly associate your brand with unpleasant feelings about the economy. Secondly, it is best if customers view you as being impervious to the economic downfall. If customers view your brand as being recession-proof, they may begin to subconsciously associate your product and brand with durability and survivability.
Let’s review some tips on marketing a new discount without sounding desperate.
- Make Them Think It Was Planned All Along – If you are promoting a sudden sale or dramatic discount, choose language in your marketing materials that gives the customer the impression that it was in your plan all along. Phrases like “It’s finally here” and “Annual” can give the image that the new sale is completely standard procedure.
- Positive Budget Talk – It is acceptable to use words like “budget” and “efficient.” Encouraging customers to buy your product because it is being offered at a great deal is fine – but just avoid telling them to capitalize on the good deal because the economy is faltering and they have no other choice. The point is to encourage exercising fiscal responsibility and purchasing your product to save money. Just don’t feel the need to follow those claims up with negative discussions of the current economic climate.
- Avoid Threats – Believe it or not, many businesses resort to language that comes off as threatening. Don’t use phrases like “Capitalize on this great deal or you’ll be sorry tomorrow!” Especially in these trying times, customers don’t like to feel excessively pressured. You want to ensure that customers will purchase your product because they genuinely want to, not because they have to. If they purchase because of the latter, you are essentially guaranteed a return on your product.
In an economic recession, it is important to work to maintain existing relationships with solid customers. Even in your efforts to obtain new acquisitions, don’t forget to encourage positive, continuous relationships with your tried and true old customers.