Category Archives: Design Tips

By
avanti printing
September
18, 2018

Your business card is your passport to new contacts and more clients. It is the embodiment of your company's brand identity that functions as a two-dimensional representation of your talents and achievements. And yes, it's only a few inches wide.

Are you feeling a little overwhelmed by the prospect of designing new business cards after reading all that? You don't have to be. A good business card conveys lots of information in a small space with a bit of spirit and character. If you've ever wondered what to put on a business card for networking, read on to learn the answers — then contact Avanti Printing to get your new cards.

What Makes an Effective Business Card?

The most essential quality of a good business card is its usability. You want people to be able to look at it and glean all the pertinent information about you, including your name, your company's name and what your business does. You can get caught up in the design elements of the card easily, but in reality, the simpler the business card, the higher the chance someone will use it to contact you.

What to Put on a Business Card

While every business has different goals, the primary aim when you hand out a business card is to get someone to contact you. Because of that, there are some standard pieces of information you should include on every card, such as your:

  • Name
  • Company's name
  • Company's address
  • Phone numbers, including office and cell
  • Email address
  • Company's website URL

Increasingly, people also include their social media account URLs, too — but only add these if they serve a professional purpose. A potential business contact doesn't need the URL of your Instagram account filled with pictures of your adorable puppy. However, they might appreciate the URL for your profile on LinkedIn.

How Do You Make Your Business Card Stand Out?

Of course, there is a fine line between a dull yet proficient business card and a fun one. It's okay to mix in elements of fun, when appropriate. But generally, you want your business card to look professional. Within those constraints, you can find ways to help it be memorable.

For example, you may want to incorporate a company slogan or your motto on your card. Does your company have a mission statement? Print it on the back of your cards. Use an approach that will make you seem distinctive without being gimmicky. Think about your industry and what sets you apart from your competitors, and play off those elements, too. If your industry allows for a non-traditional approach, consider various types of materials other than cardstock; things like plastic, metal or special printing techniques can be used.

Should You Include Images on a Business Card?

Images can be a great way to attract attention and brand yourself. If you have a company logo, you should include it on your business card. By putting your logo on a variety of marketing materials — such as your brochures and banners — you will create a cohesive identity for your company. This improves your trustworthiness to potential customers, who can see you have put time and effort into planning your marketing efforts. That type of organization speaks well of your business.

While including your logo and perhaps another small image can be a good idea, don't get too graphic-focused on your business cards. The things you want to highlight are your contact information and website. If you think graphics may distract from that, then don't include them. Instead, stick to simpler designs that highlight the words on your card.

Finally, make sure any images you do include are high-quality photos that will reproduce well. Sharp pictures work, but blurry or "artsy" ones do not.

Design Guidelines for Good Business Cards

Every useful business card will also follow these design principles:

  • Do not put anything within 5mm of the trim edge, so your words or designs remain intact
  • Use 300 dpi to keep images clear
  • Avoid tiny type size that's hard to read
  • Use a grid to assist you with the layout so everything lines up correctly
  • Do your design in CMYK color

Still not feeling 100 percent confident with your business card design capabilities? Enlist the assistance of Avanti Printing. We offer help with creative and design elements for business cards, as well as other printed products. We can also take care of large orders and offer short turnaround times for our clients. Contact us today to request a quote for your business card project.

By
avanti printing
September
9, 2009

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Brochures are one of the most effective marketing materials that a business can use.  Effective brochure printing can highlight the beauty of a product, clarify a business idea, and promote business services.  If your business brochure is not making the impact you desired, try using these 4 simple yet creative brochure printing ideas.

1. Lively Images

Brochure printing with lively and eye-catching photographs creates great impact.  Be sure to use high-quality photos and images produced by a professional.  A professional photographer can capture your product in the best light and angle.  You might also try incorporating professional stock images easily found on the internet for your brochure printing.

2. Creative Copy

Brochure printing with great images can create a solid impact, but words are what sell people.  Before your brochure goes to the printer, make sure you have quality copy.  Great copy should be succinct, informative, and persuasive.  In addition, be sure to put plenty of white space in a brochure.  A brochure with too many words is distracting to most readers who have little attention or time to read a brochure the size of a novella.  Use professional writers to develop your brochure copy.  The words you use on your brochure printing can be the difference between a glance and a sell.

3. Font Size and Shape

Words make the sell in brochure printing, but they do no good if the reader cannot read them.  Your fonts should be readable and in the style of your business and brochure.  Standard serif fonts are preferred for conservative businesses.  Artsy type companies could use a creative cursive font.  Make sure your headings and subheadings are different size as well.  Headings should be catchy, but not overbearing.  Try different colors for headings to make an even bigger brochure printing impact.

4. Irregular Size and Shape

Who says your brochure printing job has to be standard size?  Some of the best brochures with the most eye-catching impact are of irregular shape.  How about a brochure booklet?  Some businesses commission a brochure printing in booklet size, such as a small photo album.  The booklet is catching, high quality, and represents the unique standards for the business.  Or how about a brochure printing on an 8 x 20 inch paper folded like an accordion?  Some of the best brochure printing is performed on customized paper.  If you can afford it, the extra cost it could add the "oomph" you need to get your brochure noticed.