18, 2018

Your business card is your passport to new contacts and more clients. It is the embodiment of your company's brand identity that functions as a two-dimensional representation of your talents and achievements. And yes, it's only a few inches wide.

Are you feeling a little overwhelmed by the prospect of designing new business cards after reading all that? You don't have to be. A good business card conveys lots of information in a small space with a bit of spirit and character. If you've ever wondered what to put on a business card for networking, read on to learn the answers — then contact Avanti Printing to get your new cards.

What Makes an Effective Business Card?

The most essential quality of a good business card is its usability. You want people to be able to look at it and glean all the pertinent information about you, including your name, your company's name and what your business does. You can get caught up in the design elements of the card easily, but in reality, the simpler the business card, the higher the chance someone will use it to contact you.

What to Put on a Business Card

While every business has different goals, the primary aim when you hand out a business card is to get someone to contact you. Because of that, there are some standard pieces of information you should include on every card, such as your:

  • Name
  • Company's name
  • Company's address
  • Phone numbers, including office and cell
  • Email address
  • Company's website URL

Increasingly, people also include their social media account URLs, too — but only add these if they serve a professional purpose. A potential business contact doesn't need the URL of your Instagram account filled with pictures of your adorable puppy. However, they might appreciate the URL for your profile on LinkedIn.

How Do You Make Your Business Card Stand Out?

Of course, there is a fine line between a dull yet proficient business card and a fun one. It's okay to mix in elements of fun, when appropriate. But generally, you want your business card to look professional. Within those constraints, you can find ways to help it be memorable.

For example, you may want to incorporate a company slogan or your motto on your card. Does your company have a mission statement? Print it on the back of your cards. Use an approach that will make you seem distinctive without being gimmicky. Think about your industry and what sets you apart from your competitors, and play off those elements, too. If your industry allows for a non-traditional approach, consider various types of materials other than cardstock; things like plastic, metal or special printing techniques can be used.

Should You Include Images on a Business Card?

Images can be a great way to attract attention and brand yourself. If you have a company logo, you should include it on your business card. By putting your logo on a variety of marketing materials — such as your brochures and banners — you will create a cohesive identity for your company. This improves your trustworthiness to potential customers, who can see you have put time and effort into planning your marketing efforts. That type of organization speaks well of your business.

While including your logo and perhaps another small image can be a good idea, don't get too graphic-focused on your business cards. The things you want to highlight are your contact information and website. If you think graphics may distract from that, then don't include them. Instead, stick to simpler designs that highlight the words on your card.

Finally, make sure any images you do include are high-quality photos that will reproduce well. Sharp pictures work, but blurry or "artsy" ones do not.

Design Guidelines for Good Business Cards

Every useful business card will also follow these design principles:

  • Do not put anything within 5mm of the trim edge, so your words or designs remain intact
  • Use 300 dpi to keep images clear
  • Avoid tiny type size that's hard to read
  • Use a grid to assist you with the layout so everything lines up correctly
  • Do your design in CMYK color

Still not feeling 100 percent confident with your business card design capabilities? Enlist the assistance of Avanti Printing. We offer help with creative and design elements for business cards, as well as other printed products. We can also take care of large orders and offer short turnaround times for our clients. Contact us today to request a quote for your business card project.