When you think of catalog advertisements, Office Depot and Cabela’s come to mind. These large companies use this marketing technique because it's a simple way for them to get their name out there while also providing helpful information about products that may interest customers who buy from other businesses or even individuals looking on the internet at random. Smaller business owners should consider taking advantage too-following some basic tips will make sure your mail-order advertising materializes into sales.
Get Proper Information About Your Printer
It's always important to know what you want out of a printing company. You should prepare for the visit by knowing how many catalogs we need, the number desired, and the size your favorite magazine will be before visiting any printing locations. Make sure color choices fit with the tone that is already established in the brand style guides as well as paper types since some papers have different finishes depending on who supplies them - but don't worry too much because it doesn't take long before they start feeling just right at home working alongside all those other pieces that make up your business identity including content accuracy.
Choose Right Printing Company
Finding a reputable, reliable printing company is perhaps the first step to success when it comes to catalogs. Not only does your choice need to be one that can provide quality service for all types of business needs but also includes professional features such as promptness and expertise in order to reach their full potential within customer satisfaction rates.
Choice of the Right Binding is Important
You may like to think of the type of binding as a matter of preference, but it actually depends on what you are binding. There are three main types:
Saddle-stitched for catalogs around 120 pages, perfect-bound when gluing together your cover and backbone with high-end products in mind; or cloth/perfect bound where both materials were used so that no holes show through at all during the production process.
Select Proper Cover of the Catalog
A good cover design can make or break a catalog. Potential customers will form an impression of your business and the contents from just looking at it, so you want to do everything in your power for that first impression to count. The paper should also be thicker than what’s inside; this is referred to as "cover stock". If possible try getting thinner pages printed on heavier weight textured papers like velvet finish saddle brown rice or even higher quality offset printing with embossed lettering which lasts much longer when exposed carelessly
Design the Proper Body of the Catalog
The interior pages of a catalog are usually printed on lighter-weight paper than the cover. However, you should choose what is best for your company's products and offerings if they vary greatly in type or number. For example, an industrial-type business may want to go with something more durable while high-end brands such as jewelry require heavier duty stock that can withstand frequent handling without undergoing breakage due to damage over time especially when kept out by customers who handle items carefully only after seeing them up close.
Protect your catalog printing date by making sure that all the details are in place ahead of time. You can schedule it at least a couple of weeks before you need to send them off, so there will be no delays.