By
avanti printing
March
17, 2011
Booklet printing is the ideal way to produce quality marketing and business materials for your business. Booklet printing can be anything from your company’s annual report and newsletter to marketing materials, such as magazines, sales booklets and product catalogues. Although your business’ needs will be highly individualized, there is something that all businesses have in common: a goal to produce quality, printed materials, and that includes booklet printing. Regardless of whether your business’ booklet printing is for business objectives or a creative form of marketing, there are a few things to consider when it comes to booklet printing:
  • Consider what you want to achieve with your business booklet.
  • Consider your intended reader.  Who is this booklet targeted to, and how will your design compliment your target reader?
  • Consider how you will accomplish a booklet that will stand out from the competition; this usually means creating an original, eye-catching design.
  • Consider how many booklets you will need printed. Most of the time, printing more means saving money, so give this idea some serious thought.
  • Decide how you will want your booklet to be bound. Your printer will be able to show you a number of binding ideas (spiral, cerlox, saddle stitching, gluing and stapling), but keep in mind that prices can vary between binding options.
  • Decide the paper stock you will use to produce your booklet. Of course, a heavier paper stock will produce a more professional image, but will also come with a higher price tag, so it is important to keep both of these factors in mind.
  • Consider whether you want or need a full-color booklet or a black-and-white booklet. Remember: the more colors you choose, the more expensive your booklet will be, so choose your colors carefully.
  • Consider the size of your booklet. Your printer will likely be able to produce your booklet in a multitude of sizes, so ask about pricing when it comes to booklet size.
  • Consider turnaround time. Make sure to check with your printer regarding turnaround time, and ask if there are added fees for a rush job.
With these considerations and decisions in place, you will have a booklet that shines with professionalism and converts prospects into customers!

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