One of the easiest ways to stay visible in the marketplace is to produce a number of high-quality marketing materials. If your marketing budget allows, why not consider bookmarks? Bookmarks may not seem like an obvious choice for marketing materials, but the truth is that the intrinsic value afforded by bookmarks is often overlooked. Consider that a bookmark used by a reader will be looked at every time the reader opens and closes his or her book. In fact, bookmarks are a great way to achieve the all-important marketing concept of brand imaging. If you want to explore the idea of bookmarks for your business’ marketing efforts, you will likely need to consider the following:
- Decide upon the size of your bookmark. Printers should be able to offer you a number of bookmark sizes, although the size of your bookmark will largely depend on the image on your bookmark, the information you want to include on your bookmark and, of course, your budget.
- Consider the type of paper stock your printer will use in your bookmark printing. Of course, the higher the stock, the more expensive your bookmark printing costs will be, but a better stock will also produce a better-quality product that will likely be used longer by your customers.
- Consider the design and message you want for your bookmark printing. The number of images or words found on a bookmark is a bit of a tricky proposition; this is because you want to convey your message or your business contact information and its products or services, but you don’t want to cram too much information into one small space. The best rule of thumb is to think simple in terms of bookmark design, but to also get your message across loud and clear.
- Consider adding something valuable during your bookmark distribution. Many small businesses will offer discounts, coupons, promotions or even giveaways with their bookmarks, thereby ensuring that their bookmarks are making a lasting impression on their customers. Other things you may want to consider include: attractive photographs, pictures, designs or sayings, as this will better ensure your customers will use your bookmarks for a longer period of time.