Whether in your personal or business life, a strong first impression is priceless. The question you will likely want to ask yourself when designing marketing materials for your business is: am I making the best, possible first impression on my clients? One of the first forms of marketing that will fall into your clients’ hands will likely be a business card. Does your business card evoke a sense of creativity and professionalism, or does the low quality poorly reflect on your business’ image? One of the most important things to consider when designing a great business card is making it a clear reflection of your profession or business. Here are a few types of business cards you may want to consider:
- Traditional business card – A traditional business card is no muss, no fuss. In other words, it is ideal for clients who simply use business cards as a way to convey simple facts and contact information about their profession or business. Traditional business cards are usually white with black lettering, as it will likely give businesses more bang for their marketing dollar. A traditional business card will likely have a simple message or business logo, along with contact information.
- Designer business card – If you are in a creative field, you will likely want your business card to reflect your flair for design or style. The colors, images and even the shape of a designer business card will be eye-catching and appealing, and it will speak to the creative field in which you are employed.
- Multi-purpose business card – Business cards can do more than just serve as contact information for your business. Many businesses get additional use out of their business cards by printing information on the reverse side of the card. From appointment cards and directions to surveys and coupons, consider getting more bang for your marketing buck by using both side of your business cards.
- Photo business card – Many small businesses choose photographs for their business cards because they add a personalized touch to their marketing materials. Real estate agents, for example, often use their photos, while an interior designer may use a photograph of a beautiful home.