Category Archives: marketing

By
avanti printing
January
3, 2013
For many businesses, there are fewer marketing tools that are more successful than postcards. Postcards are ideal, as they can be used for a number of marketing campaigns or goals, and they are quite effective for both business-to-business campaigns and customer campaigns. Here are just a few reasons why postcards through Orange County postcards printers may be a great idea for your business’ marketing campaign:
  1. Postcards are an inexpensive way to begin your direct marketing campaign. Head to any postcard printer and you will soon find that they are quite inexpensive to print when compared with other printing jobs. In addition, mailing a postcard costs significantly less than mailing a letter, thereby saving you on both the printing end and the mailing end. Plus, you don’t have to waste time stuffing envelopes!
  2. Postcards, through Orange County postcards printers, allow you to catch your customers’ attention right away. A postcard is like a small sign in the mail that instantly gets the word out. Because customers don’t have to open envelopes, they are more likely to read what your postcard has to say.
  3. Postcards are a great way to track your marketing campaign. Use a postcard as both a marketing tool and a coupon, and you will be able to see the effects of your marketing campaign. The more people bringing in the coupons, the more successful your marketing campaign. Further, you can examine where your coupons are coming from, thereby allowing you to better track your demographics for your next postcard campaign.
  4. Postcards show your customers the quality of your business. Ensure the Orange County postcards printers you choose use the highest quality postcards so you can be sure more people will respond to your postcards. Instead of low-quality cardstock, choose something sturdy and glossy, thereby quickly capturing the attention of your customers as soon as they open their mailbox.
  5. Postcards are green! Postcards use far less paper than traditional mailers and envelopes, thereby allowing you to take steps toward saving your marketing budget and saving the environment.
By
avanti printing
December
24, 2012
When designing your company’s brochure, you will want to ensure that the brochure is comprehensive and informative before you head to the Orange County brochure printers with your order. So before you spend a dime on Orange County brochure printers services, make sure that your brochure has everything it should – and nothing that it shouldn’t. You can begin by asking yourself the following question:
  • Who is my target audience? Is it the general public, potential clients, the press, or potential members? Your answer to this question should be kept in mind when asking yourself the following questions:
  • Does my brochure clearly explain my company or organization’s purpose?
  • Does my brochure answer the questions most often asked about my company or organization?
  • Is the brochure easy to read?
  • Is the brochure eye-catching and attractive?
If you can answer “yes” to the above questions, then you are well on your way to a great brochure completed by Orange County brochure printers that will be a fantastic marketing tool for your company or organization. However, what many businesses fail to realize is that there are a number of things that shouldn’t in the brochure, as well, including:
  • Rambling, run-on sentences – The best brochures are those that get the point across with as few sentences as possible. If you find yourself going on and on to make a point, regroup and rid your brochure of run-on or otherwise-wordy sentences.
  • Redundancy – A successful brochure is one that can be read and understood in a matter of minutes. Too much copy or copy that is repeated several times on the brochure is a bad idea, mainly because you will likely lose the interest of the reader.
  • Difficult-to-Understand Language – Unless you are targeting an audience who will understand technical language or language specific to your business or industry, it is important to focus your brochure’s marketing efforts on easy-to-understand language that the masses can easily understand.
  • Too much of anything – Whether it’s logos, pictures, photographs or words, a brochure jam packed with information is one that is often overlooked. It is important to ensure your marketing efforts are successful, and to do so your brochure must be clean, clear cut, and straightforward.
With these tips in mind, you are quickly on your way to printing a fabulous, effective brochure.
By
avanti printing
December
20, 2012
If you are a small business developing your brand and company and you are wondering where you should spend your printing budget, consider that there are a few printing services that no small business should be without: Business Cards Regardless of whether your business has a dozen employees or is a one-man (or woman) show, you must have business cards. Professionally printed business cards serve as your business’ calling card.  A nicely printed business card should have all pertinent information about your company, including your email address, phone number, social network tags, and business hours, if applicable. And, perhaps most importantly, your business cards should clearly identify your company as a professional one committed to excellence. Although some businesses order their business cards from mail order companies or they print their business cards themselves, if quality is a consideration (and it always should be!) then it pays to hire printers in Orange County who can ensure that your business cards are always of the highest quality and best reflect the quality of your company. Posters If you have a small business that is dependent upon passersby and visitors, then you must consider the advantages of color poster printing. Although generally quite inexpensive, posters are great marketing tools, highlighting any sort of relevant information you choose, including sales, promotions, and upcoming events. Let your store windows be your blank canvas and draw in your customers using quality posters from printers in Orange County. Brochures Brochures are a great way to pass information along to your customers about your business. Brochures make an excellent mailer; they are ideal at trade shows and other public events; and they are ideal for passing them along to your customers as they walk in or out the door of your business. Printers in Orange County can often provide you with quality brochures at great prices. Stationery When sending out correspondence to your customers or potential customers, quality stationery printed by a trusted printing services company is a smart move. Your company’s stationery should be crisp and clean and it should display your logo and business name. Let your customers immediately know who is sending them correspondence by securing the services of printers in Orange County.
By
avanti printing
December
14, 2012
Many businesses struggle with whether to cut expenses and keep their Irvine printing services black and white, or bite the bullet and shell out more money for color printing services. In times of economic uncertainty, it may seem like going the black-and-white route is an obvious solution to a tight budget. However, this move may actually backfire on you and result in less business for your company. And here’s why: Color Printing Spells Quality Simply put: a color brochure against a black-and-white brochure will always win in terms of quality. Even if the services your company provides are superior to your competitor, chances customers will view your competitor’s company as offering better or higher quality services or goods. Your company’s marketing efforts are clearly indicative of what people think about your company. If impression is important (and it is!), consider the value of color printing services. Color Printing Catches the Eye If you want to get the attention of your customers or the attendees at your next trade show, you must consider full color Irvine printing. Color printing is, simply put, eye-catching, thereby allowing you to draw in the attention of customers and clients and, hopefully, get a new customer or a repeat customer. Color Printing Provides Brand/Logo Recognition If you’ve worked hard to establish yourself as a local business, you likely want all of your marketing materials to reflect your company name and logo. And, because your logo and company name likely aren’t black and white, you need the power of color to really bring home brand and logo recognition with your customers and potential customers. Color Printing Doesn’t Always Equate to Big Expenses Sure, there are a number of full color Irvine printing services that will cost you a small fortune, but what many small businesses don’t understand is that there are just as many that are quite reasonably priced and cost effective! The key to finding great color printing services that are within your budget is by simply talking with your trusted printer and learning what services are available. You may be pleasantly surprised that color Irvine printing services are within your budget after all!
By
avanti printing
August
28, 2012
Flyers may not be the obvious choice for your marketing efforts, but they shouldn’t be automatically dismissed. A flyer can be any single piece of paper designed and distributed by hand. It can provide information about the opening of a business, a special sale, or a promotion that the business is offering. Flyers can be used by businesses of nearly any variety, and are ideal for dropping into mailboxes or handed out in person.  You may want to consider flyers printing if you are having a grand opening, if you have a special sale to announce, or if you have a promotion that deserves extra attention. In short, flyers printing may be just what you need to get the word out. Here are the top 3 reasons why we love flyers:
  1. Flyers are cost effective – When you consider the cost of other forms of advertising, flyers are a great deal. And when you consider that the only real cost associated with flyers is flyers printing, it’s easy to see why so many businesses choose flyers to spread the word. When deciding on whether flyers fit into your advertising or marketing budget, consider that the type of paper used and the colors used in the printing process will affect the cost of your flyer printing.
  2. Flyers are great for spreading the word, quickly and efficiently – Perhaps the best thing about flyers is that spreading the word couldn’t be easier. Find yourself a great printer with a good turnaround time for your flyer printing services and you could be passing out flyers in no time! Whether you want to distribute your flyers are specific places where you know you target audience will be, or you want to get the word out at your place of business, flyers do the trick, easily and inexpensively!
  3. Flyers can serve as coupons, too – A great way to make sure your flyers are getting to your audience is to turn the coupon into a flyer that can be used to redeem a free gift, promotion or special discount when they turn it in at your place of business. Make sure your target audience gets the message by giving them a reason to come to your place of business, along with one of your flyers!
By
avanti printing
August
16, 2012
We all want to save money and make our marketing and signage efforts go as far as possible. So it only makes sense that using vinyl banners for our outdoor signage needs simply can’t be beat. Why? It’s quite simply, really:
  • Vinyl Banners are Cost Effective – A banner that you can use, time and time again, can save you throughout the year on your signage and marketing costs. Of course, it is best to always find the best quality banner printer possible so you can enjoy your banner or other large-format printing product for a long time to come. A great way to decide which vinyl banner printing company is best for you is to simply look at other business in your town and ask who they used for their printing services.
  • Vinyl Banners are Easy to Make – Although thinking ahead and planning when it comes to your signage needs is always the best policy, chances are you’ve found yourself in a situation where an event or situation pops up and you need a quality vinyl banner printing company to handle your vinyl printing job in a pinch. Luckily, many printers, like Avanti Printing, have the best technology needed to get your vinyl banner printed in record time.
  • Vinyl Banners are Easy to Store and Transport – If you are a business that travels, a vinyl banner is great for you because it can be easily rolled up and transported as needed. In addition, vinyl banners are easy to store, thereby allowing you to take them in and out of storage without taking up a great deal of room in your storage room.
  • Vinyl Banners are Durable and Weatherproof – Whether you are hanging your signage in the front of your store or at your local farmer’s market, one thing’s for sure: weather can be tough on outdoor signage. Vinyl banners, however, are weatherproof, thereby standing up well to a variety of harsh, outdoor conditions, including sun, wind, and rain. They can be easily wiped clean when they get dirty, and the colors do not easily fade. Of course, it is always best to find a quality printer, like Irvine’s Avanti Printing, to handle your vinyl banner printing job so you can be sure your vinyl banner is of the highest quality and is designed to last.
By
avanti printing
August
9, 2012
Although postcards are usually thought of little more than quick notes sent from friends on holiday, for businesses, postcards can prove to be a great marketing tool. If you are a business interested in postcard printing, or if you are have used postcards as a part of your business plan for some time, it pays to really consider the many advantages of using postcards in your marketing efforts:
  • Highly targeted marketing tool – Unlike other forms of advertising, like television and radio, you can only hope that your target audience is watching/listening and paying attention. But postcards, on the other hand, serve as a highly targeted marketing tool that is delivered into your target audiences’ hands – literally! Typically, businesses either mail postcards to their current customers or send postcards to their target customers in hopes of drawing in new business. Whatever the reason for sending out postcards and using them in your marketing plan, they can serve as an effective medium for increasing sales and business.
  • Budget-friendly advertising – Postcard marketing is quite cost-effective, especially for small business looking to pinch pennies. Postcard printing is generally quite inexpensive when compared to other types of printing services, and the postage on postcards is much less expensive than sending out a letter. If you want to find the best deal on postcard printing, ask the experts in the business, Avanti Printing, for a quote on postcards printing.  We can help you decide which type of printing is best for your business needs so you can be sure you are getting the biggest bang for your business dollar.
  • Instant attention-grabbers – Postcards are a great way to capture your audience’s attention quickly and effectively. Because there is no need to open a postcard, customers can quickly see what you are saying or selling. If you have a striking image or photo on your postcard, there is even a better chance that you will grab the attention of your target customer. With this in mind, it is important to ensure that your postcards printing needs are met by visiting a printing business with a history of quality printing services – such as Avanti Printing!
By
avanti printing
August
7, 2012
Although a brochure is generally small, it can pack a big punch. In short, a brochure can explain, in clear, concise language, your organization or brand’s purpose or services. It is often a handy item to grab for customers who want the best information in the easiest fashion. What your brochure says and how it looks directly reflects your brand and your company, so it pays to give your brochure design and layout some serious thought. Here’s what you may want to consider when creating your company or brand’s brochure:
  • The Layout – Brochures can come in a variety of layouts, sizes and folds. Although what you choose may depend on the information you need to include in the brochure, your final decision may ultimately come down to price. It’s always a good idea to price printing services before you begin designing your brochure.
  • The Purpose – What point are you trying to get across in the brochure? And, perhaps more importantly, who is your target audience for the brochure? Although you may have a good idea of your brochure’s purpose and target audience before you even begin designing your brochure, it’s always a good idea to ask yourself the purpose and audience often as you write and design the brochure.
  • The Format – How you design and write your brochure will determine the readability of it. For example, if your brochure is jammed with copy, but little else, you may lose your reader’s attention. Many times, bullet points, FAQs, graphics and photographs are a great way to break up the copy and ensure that your brochure is as attractive as it is informative.
  • Quality Printing – Because a brochure must immediately capture your audience’s attention and be something your target audience wants to pick up and read, it must be attractive, and there’s no better way to accomplish this than with full-color brochures printing. Being able to attract your audience with full-color graphics and photographs is a must, so it is important to consider the many advantages of using full-color brochures printing. Although full-color brochures printing are more expensive than black-and-white printing, you certainly get more bang for your buck.  After all, a brochure won’t do you any good if people don’t want to pick it up and read it.
By
avanti printing
August
2, 2012
Although many businesses don’t put a lot of time and effort into their business card design, it is important to consider that a business card can tell your customers a lot about your brand and your business. In other words, don’t just assume that your business card is simply a place for a telephone number and address. Get creative with your business card and give your customers something great to remember you by!
  1. Your Company Name and Logo – If you’ve spent time and money creating a beautiful logo for your brand or company, then by all means showcase it on your business card! This is where full-color business card printing becomes very useful. If you have a great brand, don’t let it go to waste by printing business cards that aren’t in color. Use full-color business card printing to highlight your brand, your logo, and your company name.
  2. Website and Email – One of the most important pieces of contact information on your business card will be your website and your email address. It always pays to wait until you have both of these up and running before you have your business cards printed. If you choose full-color business card printing, you can be sure that both the website and the email address will stand out on the card. Although most businesses are now on social media, it may be best to leave this information off the business card and instead let them know where they can find you on social media when they visit your website.
  3. Phone and Fax Numbers – Although your primary form of contact with your customers may not be through phone or fax, it is still important to include these forms of communication with your customers so they have options when contacting you. Before full-color business card printing takes place, make sure these numbers – and everything else on the business card – are correct!
  4. Business and Mailing Address – Although, once again, you may not generally communicate with your customers via postal mail, it is still important to provide this information on your business card. If your business is run out of your home and you don’t want to include that information, you may want to consider getting a post office box for your business address.
  5. A Catchy Idea – To really make your business card stand out from the card, consider adding a catchy element to it.  Photographers may include some of their most memorable shots, while a baker may choose a delicious pink as a background color.  Since you have the fabulous benefits of full-color printing, only your creativity is the limit!
By
avanti printing
September
27, 2011
Promotional products are a particularly effective way to increase the visibility of your business at events and right at home. These items serve as a constant reminder of your company to the person who uses them. To make the most of your promotional products, check out these tips for success.   Choose Your Item Wisely There are plenty of great promotional items to choose from today, including pens, mugs, magnets, tote bags, hats and key chains. Choose items your customers will use regularly, so your business name is always fresh in your mind. Think about the items your particular customers might use the most, rather than the promotional products you like best.   Maintain High Quality It won’t speak very well of your business, if your promotional mug cracks the first time it’s washed or your company pen doesn’t write. When you order promotional products, make sure they are the highest quality items you can afford. These items are designed to promote your business; so they should work well and look attractive.   Link Your Item to Special Events One effective way to push promotional products is to link them with a special event. For example, if your company is participating in a walk for Earth Day, choose a promotional item that corresponds with the event, such as water bottles. This allows for bigger distribution and greater appreciation for the items.   Keep Message Simple Like any printed advertising materials, promotional items should keep their message short and sweet. A good guideline is to use seven words or less to describe your business, so the item doesn’t become overwhelmed with text. Be sure to include some basic contact information as well, in case your customer needs to get in touch with you.   Promotional products are an excellent tool for promoting your business. There are so many great promotional products available today; it is easy to customize your promotional item to your specific business and the needs of your customers. Useful items like mugs and pens may get plenty of daily use, so your company name is always at the forefront of your customer’s mind.