A newsletter gives you a direct communication link to your customers, whether you choose to write a weekly, monthly or quarterly newsletter. If you follow these simple tips, your customers will not only look forward to reading your newsletter, but you’ll likely discover the benefit of customer loyalty. Here’s what to include in your next newsletter:
- A greeting from the owner – A short greeting from the president or CEO to begin your newsletter will resonate with customers, especially if a headshot is included. Customers like to feel important, and reading a message from the owner will help personalize the company and create customer loyalty.
- Spin a story – Give each newsletter a specific theme and include a related anecdote or at least write the articles in an engaging manner so that they feel like stories instead of product advertisements. A creative writer can help highlight product points in a lively way that engages readers instead of turning them off.
- Invite customer participation – In the same way that spinning a story makes your newsletter more personable, including real stories from actual customers will also enhance your business. A photo of the happy customer will go a long way towards inspiring other customers to come forward with their positive experiences and help your business grow.
- Let a professional handle the newsletter – A freelance or professional writer can make a world of difference by ensuring your newsletter is well-written, creative and error-free. A professional writer will also see your business objectively and be able to create a newsletter that keeps your customers coming back for more.
- Brighten your newsletter with graphics – A newsletter is designed to both inform and entertain, but it’s not a report and shouldn’t read or present like one. A colorful newsletter that balances written content with relevant graphics will keep readers engrossed without overwhelming them with too many words! Make sure the graphics look professional and so your newsletter retains its professional feel.