Greeting cards are traditionally a great marketing tool because businesses rely on customers to purchase a product or service in order to succeed. Businesses also rely mostly on repeat customers to continue making those purchases and even telling others in order to grow. Sending greeting cards for certain occasions, such as holidays or to celebrate a business anniversary, make existing customers feel appreciated. Customers recognize and remember a custom greeting card, whether it was sent in appreciation or with a special incentive. There is a way around designing a completely customized greeting card, which can help you save money, but still appear like a custom product once printed. Pre-designed greeting cards allow businesses to “design” the greeting card by choosing from ready-made designs and then customizing the card with a logo, business name and message. These hints will help your next greeting card printing go smoothly and stay on budget:
- Be Colorful – In general, choosing a full color greeting card is the best decision because not only will using color make your greeting cards appear more customized, but will enhance the design you choose. Color will make your greeting card will shine.
- Match the Design to Your Business – If you fall in love with a design that features a whimsical garden scene, but you operate a law firm, you might want to skip the flowers and find a design that reflects the tone of your business better. A florist might choose the whimsical garden scene, however, because it meshes perfectly with the business.
- Be Eco-Friendly – Customers respond to ecologically responsible businesses, and one way to show your dedication is to choose eco-friendly greeting cards. These could be printed on recycled paper or plant based renewable paper, or you can even consider using “green” soy ink.
- Save Money on Size – Printing your greeting cards in a standard size will not only save you money in postage, but will reduce the printing cost that comes with larger paper and reduce the cost of creating custom envelopes. Customers will appreciate the custom feel and won’t require a larger than life greeting card.