By
avanti printing
December
27, 2012
Your business card is your business’ calling card, so it pays to give it your time and attention. A business card that doesn’t convey vital information, one that is of poor quality, or one that can’t be easily read will get you nowhere in terms of getting the word out about you and your business. With that said, there are a few things you can do to ensure your business card is the valuable marketing tool it should be:
  1. 1.    Consider using more than basic card stock.
Yes, it is tempting to purchase inexpensive card stock from your local office supply store and make your own business cards from home, but you really aren’t doing yourself any favors going this route. Your business card needs to reflect the same quality and attention that your customers hope you give to your business’ goods or services. Inexpensive business cards feel inexpensive and the ink may very well bleed at the first drop of water. Instead, head to trusted Orange County business card printers and order business cards that are of a substantial weight and quality, and consider adding such distinctive marks as an embossed logo and company name. When it comes to business cards, always remember that you get what you pay for in terms of Orange County business card printers.
  1. 2.    Make sure your business card clearly reflects your business’ purpose.
If readers don’t clearly understand the purpose of your business when they look at your business card from Orange County business card printers then you are not taking full advantage of this ideal marketing tool. If you have a business that specializes in resume writing services, for example, and your business name does not indicate this, then it is certainly vital to include language on your business card that spells out, in clear and concise language, your business’ purpose. Otherwise, your business card becomes much less effective as a marketing tool.
  1. 3.    Think creatively.
If you are in the creative field, or even if you are in a not-so-creative field but you want to set yourself apart from your competitors, it pays to consider an eye-catching business card that will draw in people’s attention. Think in terms of bold colors and brilliant graphics, for example. However, always keep in mind that your business card must first inform, so don’t let your graphics or colors outshine your business’ purpose and contact information.

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