An important marketing document is the newsletter. Newsletters can be a great way to stay in touch with your customers, keeping your company at the forefront of their minds. If you want to send out a newsletter to your customers, here are some valuable tips to help you achieve the most out of your newsletter printing.
- A short message from the leader – A brief introduction from the CEO, president or owner of your business keeps them in touch with your customer base. If customers feel that the business leader is approachable, it is likely they will come back.
- Know the difference between providing information and writing a story – People want to read stories. A newsletter that contains a lot of product information and descriptions is not likely to be read in its entirety. Format your newsletter articles with stories that have an angle on a product or creatively describes how a particular service benefits other customers. An article reveals the secrets of a product – not just its two-dimensional description.
- Include customer testimonials – In each newsletter, you should highlight a customer who is willing to provide a stellar testimonial. Include photos if possible. A positive testimonial in a newsletter gives your customers the idea that you provide a valuable service or product and they can benefit just the same.
- Hire professional writers and editors – A newsletter that is poorly written and edited does not gather a lot of attention from customers. You can add that extra edge to your newsletter by hiring a professional writer, or even various contributing freelancers, as well as an editor, who are able to pen fantastic, clean copy free of errors and keeps the reader’s attention.
- Use graphics – A newsletter full of words looks like a daunting task to readers. Don’t just fill your newsletter with words and headlines, but add photos and graphics that help emphasis your message. Try to avoid using cheesy clipart images that are simply cute but have no meaning to an article, and avoid too many graphics that detract from the message. At least one graphic per page is a good standard.