The economy may currently be in the slumps, but new research is suggesting that the forecast will be much sunnier. The remainder of 2009 and early 2010 should mark a recovery, creating more hope for businesses. Rising Consumer Confidence The stock market is set to improve, which generally improves the confidence of the consumers. They buy more, and the inventory that many businesses have starts to decrease. This requires an increase in jobs as businesses have to produce more inventories, allowing for more income – and then the positive cycle continues. Now is the time for businesses to start advertising to spur on even more consumer confidence. Ease in Getting Loans The banking and financial sector is starting to work again, meaning that it is becoming easier for businesses to get loans. If you need a loan to build inventory, buy real estate, or get that new marketing campaign off the ground, now is the time to do so. Remember, in the world of business, you have to spend money to make money – after all, consumers have more confidence in businesses that are appearing to do well. Spending Predicted to Rise The stimulus package from the government has helped consumers to have confidence to continue spending, even when salaries are on the decline and unemployment on the rise. At the same time, spending after a deep recession has historically been strong; this can help boost the economy even further. While overall household wealth is down, the recent liquidation in investments means that there will be a boost in inventory. What This Means for Businesses For most businesses, the outlook is favorable. The worst is behind us, and businesses can start focusing on the future and their recovery. Advertising is strongly suggested, be it brochures, flyers, ads, business cards, or another method of choice. Consumers have more confidence in a business that appears successful and stable, particularly as the market just starts to turn around. No one wants to invest in a business that may not be here tomorrow. Advertising and wise investments can help portray the positive outlook and overall well-being that the consumers desire.