By
avanti printing
March
11, 2010
istock_000004433967xsmall-300x299 With the advancement in digital printing technology, you can get high-quality printing.  However, digital printing does not fully replace professional offset printing, which has been used for hundreds of years and is still the leading method of most printing jobs. How do you know which printing method is right for your project? Below are advantages of both digital printing and offset printing to give you an idea which direction you should take. Offset Printing As mentioned, offset printing is widely used for professional printing jobs. Offset printing is best used for the following uses:
  • Bleed printing – Any document, poster, business card, or other printing surface that has color all the way to the edge of the paper should be performed with offset printing. Offset printing is the only way to ensure your printing gets full bleed with sharp, vivid colors.
  • Long-lasting – Does your printing job need to be long-lasting? Will it be exposed to sunshine? Will it be outside in the elements? Offset printing will provide you with a printed product that is long-lasting and resistant to fading.
  • Cost effective – Offset printing is cheaper over the long term. If you need hundreds or even thousands of the same printed document, offset printing will provide the most cost-effective way to create your printing job.
Digital Printing You can design many of your own projects and have them printed straight from the file with digital printing, but when is digital printing better than offset?
  • No plates required – Digital printing does not require unique printing plates used for offset printing. You can simply send a digital file to a printer, and it re-creates your project from memory.
  • Less waste – With offset printing, there is the potential for much waste of paper and materials in the beginning of a printing job. If the color is off, images are not lined up, or plates are out of position, you get a lot of wasted prints until all the corrections are made. Digital printing, on the other hand, is usually aligned and color-corrected the first time.
  • Less initial setup – A short-run print job can easily be done via digital printing. If you need rapid reproduction or just a few copies, digital printing is the way to go.
  • Personal printing – Do you produce individualized products like a children’s book with custom names and other information? Digital printing allows you to easily update information with each printed page.
You can see there are a host of benefits for either offset printing or digital printing. Consider your printing job carefully and choose the best method of printing that will give you the best results for the lowest cost.

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