By
avanti printing
August
7, 2012
Although a brochure is generally small, it can pack a big punch. In short, a brochure can explain, in clear, concise language, your organization or brand’s purpose or services. It is often a handy item to grab for customers who want the best information in the easiest fashion. What your brochure says and how it looks directly reflects your brand and your company, so it pays to give your brochure design and layout some serious thought. Here’s what you may want to consider when creating your company or brand’s brochure:
  • The Layout – Brochures can come in a variety of layouts, sizes and folds. Although what you choose may depend on the information you need to include in the brochure, your final decision may ultimately come down to price. It’s always a good idea to price printing services before you begin designing your brochure.
  • The Purpose – What point are you trying to get across in the brochure? And, perhaps more importantly, who is your target audience for the brochure? Although you may have a good idea of your brochure’s purpose and target audience before you even begin designing your brochure, it’s always a good idea to ask yourself the purpose and audience often as you write and design the brochure.
  • The Format – How you design and write your brochure will determine the readability of it. For example, if your brochure is jammed with copy, but little else, you may lose your reader’s attention. Many times, bullet points, FAQs, graphics and photographs are a great way to break up the copy and ensure that your brochure is as attractive as it is informative.
  • Quality Printing – Because a brochure must immediately capture your audience’s attention and be something your target audience wants to pick up and read, it must be attractive, and there’s no better way to accomplish this than with full-color brochures printing. Being able to attract your audience with full-color graphics and photographs is a must, so it is important to consider the many advantages of using full-color brochures printing. Although full-color brochures printing are more expensive than black-and-white printing, you certainly get more bang for your buck.  After all, a brochure won’t do you any good if people don’t want to pick it up and read it.
By
avanti printing
December
9, 2010
Brochures are great for promoting your business because you can carry them with you and hand them out on the elevator, at business conventions or to customers after a meeting. You can make several different types of brochures so that every aspect of your business is covered and customers will have the right information. Following are four ways to ensure your brochures work for you by attracting customers to your business. Use Crisp, Clear Images and Photos Photos and images make brochures stand out and make people want to read them. Therefore, you should choose images that are crisp, clear and relate directly to the concept they are highlighting. Professional-looking photos or images should zoom in on the subject so that customers get a good look, with no distraction, of a product, for instance. Any photo or image should also be cropped so that the important portion is visible. Also, make sure any photos are properly lit. Images that are dark or overexposed will detract from the professionalism of your brochure. Be Concise Just like this subheading, pare down your brochure content to make sure your brochure doesn’t look overwhelmed with words. A brochure is typically the equivalent of both sides of letter-sized paper and is a teaser to get customers to contact you, so you don’t need to be too detailed in your descriptions. Attract Customers With the White Space Again, a wordy brochure will turn off many potential customers, so capitalize on the white (blank) space of your brochure by using lists to enumerate the fabulous qualities of your business. Lists pair well with photos and images; whether you use bullets, numbers or letters, you’ll come across as professional and easy to work with. Choose Your Font Wisely The brochure font needs to be legible, above all, but also have a certain flair that matches the tone of your business. This can range from a formal font for a law firm to a slightly funky font for an art gallery. Make important subheadings bold so they stand out and use color to separate text as well. Following these four tips will ensure that your next brochure, whether you design it yourself or enlist the help of an Orange County Graphic Design Company, will come back from the printer sharp and ready to attract new customers.