When designing your company’s brochure, you will want to ensure that the brochure is comprehensive and informative before you head to the Orange County brochure printers with your order. So before you spend a dime on Orange County brochure printers services, make sure that your brochure has everything it should – and nothing that it shouldn’t. You can begin by asking yourself the following question:
- Who is my target audience? Is it the general public, potential clients, the press, or potential members? Your answer to this question should be kept in mind when asking yourself the following questions:
If you can answer “yes” to the above questions, then you are well on your way to a great brochure completed by Orange County brochure printers that will be a fantastic marketing tool for your company or organization. However, what many businesses fail to realize is that there are a number of things that shouldn’t in the brochure, as well, including:
- Does my brochure clearly explain my company or organization’s purpose?
- Does my brochure answer the questions most often asked about my company or organization?
- Is the brochure easy to read?
- Is the brochure eye-catching and attractive?
- Rambling, run-on sentences – The best brochures are those that get the point across with as few sentences as possible. If you find yourself going on and on to make a point, regroup and rid your brochure of run-on or otherwise-wordy sentences.
- Redundancy – A successful brochure is one that can be read and understood in a matter of minutes. Too much copy or copy that is repeated several times on the brochure is a bad idea, mainly because you will likely lose the interest of the reader.
- Difficult-to-Understand Language – Unless you are targeting an audience who will understand technical language or language specific to your business or industry, it is important to focus your brochure’s marketing efforts on easy-to-understand language that the masses can easily understand.
- Too much of anything – Whether it’s logos, pictures, photographs or words, a brochure jam packed with information is one that is often overlooked. It is important to ensure your marketing efforts are successful, and to do so your brochure must be clean, clear cut, and straightforward.
Brochures are great for promoting your business because you can carry them with you and hand them out on the elevator, at business conventions or to customers after a meeting. You can make several different types of brochures so that every aspect of your business is covered and customers will have the right information. Following are four ways to ensure your brochures work for you by attracting customers to your business. Use Crisp, Clear Images and Photos Photos and images make brochures stand out and make people want to read them. Therefore, you should choose images that are crisp, clear and relate directly to the concept they are highlighting. Professional-looking photos or images should zoom in on the subject so that customers get a good look, with no distraction, of a product, for instance. Any photo or image should also be cropped so that the important portion is visible. Also, make sure any photos are properly lit. Images that are dark or overexposed will detract from the professionalism of your brochure. Be Concise Just like this subheading, pare down your brochure content to make sure your brochure doesn’t look overwhelmed with words. A brochure is typically the equivalent of both sides of letter-sized paper and is a teaser to get customers to contact you, so you don’t need to be too detailed in your descriptions. Attract Customers With the White Space Again, a wordy brochure will turn off many potential customers, so capitalize on the white (blank) space of your brochure by using lists to enumerate the fabulous qualities of your business. Lists pair well with photos and images; whether you use bullets, numbers or letters, you’ll come across as professional and easy to work with. Choose Your Font Wisely The brochure font needs to be legible, above all, but also have a certain flair that matches the tone of your business. This can range from a formal font for a law firm to a slightly funky font for an art gallery. Make important subheadings bold so they stand out and use color to separate text as well. Following these four tips will ensure that your next brochure, whether you design it yourself or enlist the help of an Orange County Graphic Design Company, will come back from the printer sharp and ready to attract new customers.