Booklet printing is the ideal way to produce quality marketing and business materials for your business. Booklet printing can be anything from your company’s annual report and newsletter to marketing materials, such as magazines, sales booklets and product catalogues. Although your business’ needs will be highly individualized, there is something that all businesses have in common: a goal to produce quality, printed materials, and that includes booklet printing. Regardless of whether your business’ booklet printing is for business objectives or a creative form of marketing, there are a few things to consider when it comes to booklet printing:
- Consider what you want to achieve with your business booklet.
- Consider your intended reader. Who is this booklet targeted to, and how will your design compliment your target reader?
- Consider how you will accomplish a booklet that will stand out from the competition; this usually means creating an original, eye-catching design.
- Consider how many booklets you will need printed. Most of the time, printing more means saving money, so give this idea some serious thought.
- Decide how you will want your booklet to be bound. Your printer will be able to show you a number of binding ideas (spiral, cerlox, saddle stitching, gluing and stapling), but keep in mind that prices can vary between binding options.
- Decide the paper stock you will use to produce your booklet. Of course, a heavier paper stock will produce a more professional image, but will also come with a higher price tag, so it is important to keep both of these factors in mind.
- Consider whether you want or need a full-color booklet or a black-and-white booklet. Remember: the more colors you choose, the more expensive your booklet will be, so choose your colors carefully.
- Consider the size of your booklet. Your printer will likely be able to produce your booklet in a multitude of sizes, so ask about pricing when it comes to booklet size.
- Consider turnaround time. Make sure to check with your printer regarding turnaround time, and ask if there are added fees for a rush job.
Booklets are perfect for those in-between jobs where you need to include more information than a brochure, but less bulk than a catalog. Booklets are versatile and allow you to attractively print an annual report, employee handbook, sales presentation or a business plan, for example. Following are three tips for printing the best booklet possible to ensure you end up with a cost-effective, eye-catching booklet. Choosing Your Booklet Binding You should weigh your printing options ahead of time by deciding which of the following booklet binding options will best show-off your booklet. You might choose a coil binding, which simply binds the pages using a coil along the spine. However, coil binding makes it easier for pages to rip out accidentally, so this method isn’t recommended for a booklet that needs to make a lasting impression. Another casual and easy binding option is using 3-ring, which is less permanent and allows you to amend the booklet by adding or removing pages. Or, you could choose to have your booklet stapled down the center. The booklet is then folded in half, and you have a professional booklet that won’t come apart. Two more attractive and durable, yet often slightly more expensive, binding options include saddle stitching and perfect binding. Perfect binding uses glue to adhere the pages to a spine within a cover and has a professional, high-quality appeal, much like a glossy magazine. Should You Use Color? Booklets printed in black and white can still maintain an air of professionalism and even look classy if printed on a heavier paper (vs. regular computer paper). Printing booklets in black and white will always cost less than using colored inks, so think about the booklet’s purpose. For example, if your booklet is for an important sales presentation, you might want those product graphs in full color, while an internal employee handbook will probably still get the job done printed without color. Get Your Numbers Right the First Time Printing booklets can add expenses to your bottom line, especially if you need reprints because your quantity was wrong. It’s essential that you be honest when evaluating how many copies you’ll need and then add a ten percent surplus for those extra people you’ll likely overlook. That way, you’ll always come out ahead.