- Plasticize – Why go with flimsy cardstock that will fade, tear and wear out? Create a business card printed on durable plastic in any color, including clear or opaque. Plastic business cards have the same dimensions and thickness of regular cards and can easily be slipped into a wallet or purse. However, they give the receiver a strong impression and a reason to take a second look.
- Out Of Shape – 99% of business cards are 3.5 X 2 inches with square corners. Why not have your card stand out with a different shape? Even simple rounded corners or oval shape can give your business card a stand out. Or why not go 4 X 1.5 inches? Changing the shape of your business card makes you look different from the rest of the crowd.
- Skip The Print – One growing trend in creative business cards is stencil cutting your info or logo through the card. Make sure the cardstock is durable. However, with a creative and eye-catching stencil design people take notice.
- Colorize – One of the most affordable ways to make your business card pop is the use of color. A colorfully designed logo or even a full photo printed to the edges of the card is attractive and noticeable.
If you are investing in promotional materials for your business or brand, chances are that you would like to maximize the amount of information that you can convey, no matter how small the individual document.
Believe it or not, you can truly say a lot on a business card – if you’re savvy enough to do so. Effectively making a statement and successfully marketing your brand on a small business card can be difficult, but here are some tips and tricks one can use to achieve do so.
- Centered Logo – The standard format on most business cards is to place the company or brand logo on the left hand side. Instead, try centering your logo. It really gives a bold statement.
- Color Matters – Avoid white backgrounds and opt instead for darker hues. Black can be eye catching, but avoid metallic lettering; it tends to look unprofessional.
- Glossy Finish – Spend a little extra and go for a glossy finish. It looks extremely striking and professional, and the results will pay off.
- Use the Back for Quotes – Many people will put a quick quote at the bottom of their business card (i.e. “Smiths: The Fast and Quick Sandwich Shop!”), hoping that it will add a little something extra. However, try placing a quote on the back on the card next time you order a new batch. You can even use a profound quote from a favorite author or activist, rather than a boring company tagline. It not only personalizes the card, but renders you an interesting individual, rather than just another company drone.
- One Phone, One E-Mail – Too many people fall into the trap of littering their business cards with a plethora of phone numbers and e-mail addresses in a misguided attempt to come off as a busy professional. Instead, opt for only one phone number and only one e-mail address. It makes you look more efficient and less pretentious.
Business cards may be small, but with the right concept, you can express a big idea!