avanti printing
21, 2009
Giving a card Your business card is one of the most versatile and most used networking tools.  Each time you meet someone and talk about your business, politely hand them your card so they have a way to remember the conversation and contact you. However, with the advent of home computer printing, there is an overabundance of plain and boring business cards, most of which get tossed when the receiver cleans his pockets.  What can you do to make your business card stand out and still deliver a clear message? Nowadays, graphic design and printing companies have the technology to design and produce a multitude of creative business cards.  If you choose to spend the extra time and money on a creatively designed business card, people will take notice – and you could end up acquiring more business because of it. Here are just four creative ideas that are affordable and can make your business card “pop” out and in a potential customer’s hand:
  • Plasticize – Why go with flimsy cardstock that will fade, tear and wear out?  Create a business card printed on durable plastic in any color, including clear or opaque.  Plastic business cards have the same dimensions and thickness of regular cards and can easily be slipped into a wallet or purse.  However, they give the receiver a strong impression and a reason to take a second look.
  • Out Of Shape – 99% of business cards are 3.5 X 2 inches with square corners.  Why not have your card stand out with a different shape?  Even simple rounded corners or oval shape can give your business card a stand out.  Or why not go 4 X 1.5 inches?  Changing the shape of your business card makes you look different from the rest of the crowd.
  • Skip The Print – One growing trend in creative business cards is stencil cutting your info or logo through the card.  Make sure the cardstock is durable.  However, with a creative and eye-catching stencil design people take notice.
  • Colorize – One of the most affordable ways to make your business card pop is the use of color.  A colorfully designed logo or even a full photo printed to the edges of the card is attractive and noticeable.
Remember, you want your business card to stand out and be memorable.  Don’t go overboard on a creative design that looks snazzy, but is not practical for the receiver to carry or store.  When you provide some dazzle on your business card, expect the returns with calls to your business.
avanti printing
1, 2009
inexpensive-marketing Whether you are trying to start up a new business or keep a struggling one afloat, even in a downturned economy, you still must market yourself.  However, how can you spread the word about your business when profits are soft and costs are high?  Here are some ideas of way you can expand your marketing without expanding your budget. Build your identity If you are starting a business, you must have an identity to which customers can relate.  The most important part of this is having a set logo, color palette, or slogan that is easy for your customers to remember.  This identity will be placed on every business card, piece of stationery, brochure, or advertisement that you publish.  If you don’t have a definitive identity, your printer may be able to help you come up with a logo design that works for you. Business cards If you spend money on nothing else, you should always invest in business cards.  Business cards allow you to share the identity you have created with everyone you meet.  You can hand them out to people that visit your business, give them away to contacts you meet on the street, and stick them into every single envelope that leaves your business.  They are inexpensive to produce, can start the brand recognition process, and provide the recipient with all the contact information that they need to reach you. Create a presentation You can easily create a slide presentation on your own computer or have a marketing company put one together for you.  This presentation should briefly go over the products and/or services that your company offers.  It should be short enough that you can email the link to prospective clients or show it at sales meetings.  Remember to have your business cards and other marketing materials handy to present as well. Brochures Brochures are another marketing tool that are relatively simple to produce and not too expensive to have printed.  Your brochure should highlight specific products or services that you offer and include eye-catching pictures.  Text should be short, easy to read, and to the point, and the entire brochure should be visually attractive.  Brochures can be sent in the mail to interested clients, set out on a counter for customers to pick up, or left behind after you have given a sales pitch. Website A website is one of the ways that you can tie all of the previous items together.  Domain names are relatively inexpensive, and you can print your website information on your business card.  Once on the site, customers can learn more about your business, order brochures, view your presentation, or contact you. It allows you to have a constant presence on the internet to garner clients once unreachable through traditional methods, as well as a way for customers to contact you without having to pick up the phone. With a little planning, a good printer, and some well thought out designs, you can have a marketing plan that is inexpensive to implement yet highly successful.
avanti printing
14, 2009

woman with a business card in her hand If you are investing in promotional materials for your business or brand, chances are that you would like to maximize the amount of information that you can convey, no matter how small the individual document.

Believe it or not, you can truly say a lot on a business card – if you’re savvy enough to do so. Effectively making a statement and successfully marketing your brand on a small business card can be difficult, but here are some tips and tricks one can use to achieve do so.

  • Centered Logo – The standard format on most business cards is to place the company or brand logo on the left hand side. Instead, try centering your logo. It really gives a bold statement.
  • Color Matters – Avoid white backgrounds and opt instead for darker hues. Black can be eye catching, but avoid metallic lettering; it tends to look unprofessional.
  • Glossy Finish – Spend a little extra and go for a glossy finish. It looks extremely striking and professional, and the results will pay off.
  • Use the Back for Quotes – Many people will put a quick quote at the bottom of their business card (i.e. “Smiths: The Fast and Quick Sandwich Shop!”), hoping that it will add a little something extra. However, try placing a quote on the back on the card next time you order a new batch. You can even use a profound quote from a favorite author or activist, rather than a boring company tagline. It not only personalizes the card, but renders you an interesting individual, rather than just another company drone.
  • One Phone, One E-Mail – Too many people fall into the trap of littering their business cards with a plethora of phone numbers and e-mail addresses in a misguided attempt to come off as a busy professional. Instead, opt for only one phone number and only one e-mail address. It makes you look more efficient and less pretentious.

Business cards may be small, but with the right concept, you can express a big idea!