Booklet printing is the ideal way to produce quality marketing and business materials for your business. Booklet printing can be anything from your company’s annual report and newsletter to marketing materials, such as magazines, sales booklets and product catalogues. Although your business’ needs will be highly individualized, there is something that all businesses have in common: a goal to produce quality, printed materials, and that includes booklet printing. Regardless of whether your business’ booklet printing is for business objectives or a creative form of marketing, there are a few things to consider when it comes to booklet printing:
- Consider what you want to achieve with your business booklet.
- Consider your intended reader. Who is this booklet targeted to, and how will your design compliment your target reader?
- Consider how you will accomplish a booklet that will stand out from the competition; this usually means creating an original, eye-catching design.
- Consider how many booklets you will need printed. Most of the time, printing more means saving money, so give this idea some serious thought.
- Decide how you will want your booklet to be bound. Your printer will be able to show you a number of binding ideas (spiral, cerlox, saddle stitching, gluing and stapling), but keep in mind that prices can vary between binding options.
- Decide the paper stock you will use to produce your booklet. Of course, a heavier paper stock will produce a more professional image, but will also come with a higher price tag, so it is important to keep both of these factors in mind.
- Consider whether you want or need a full-color booklet or a black-and-white booklet. Remember: the more colors you choose, the more expensive your booklet will be, so choose your colors carefully.
- Consider the size of your booklet. Your printer will likely be able to produce your booklet in a multitude of sizes, so ask about pricing when it comes to booklet size.
- Consider turnaround time. Make sure to check with your printer regarding turnaround time, and ask if there are added fees for a rush job.
Booklets are perfect for those in-between jobs where you need to include more information than a brochure, but less bulk than a catalog. Booklets are versatile and allow you to attractively print an annual report, employee handbook, sales presentation or a business plan, for example. Following are three tips for printing the best booklet possible to ensure you end up with a cost-effective, eye-catching booklet. Choosing Your Booklet Binding You should weigh your printing options ahead of time by deciding which of the following booklet binding options will best show-off your booklet. You might choose a coil binding, which simply binds the pages using a coil along the spine. However, coil binding makes it easier for pages to rip out accidentally, so this method isn’t recommended for a booklet that needs to make a lasting impression. Another casual and easy binding option is using 3-ring, which is less permanent and allows you to amend the booklet by adding or removing pages. Or, you could choose to have your booklet stapled down the center. The booklet is then folded in half, and you have a professional booklet that won’t come apart. Two more attractive and durable, yet often slightly more expensive, binding options include saddle stitching and perfect binding. Perfect binding uses glue to adhere the pages to a spine within a cover and has a professional, high-quality appeal, much like a glossy magazine. Should You Use Color? Booklets printed in black and white can still maintain an air of professionalism and even look classy if printed on a heavier paper (vs. regular computer paper). Printing booklets in black and white will always cost less than using colored inks, so think about the booklet’s purpose. For example, if your booklet is for an important sales presentation, you might want those product graphs in full color, while an internal employee handbook will probably still get the job done printed without color. Get Your Numbers Right the First Time Printing booklets can add expenses to your bottom line, especially if you need reprints because your quantity was wrong. It’s essential that you be honest when evaluating how many copies you’ll need and then add a ten percent surplus for those extra people you’ll likely overlook. That way, you’ll always come out ahead.
As a small business owner, you know how important it is to make sure that your products stand out from the competition. The difficulty that you have is that your competition can be fierce – not only do you have to worry about competing against fellow small business owners, but often the “big box” stores will also be trying to woo your clients away. If you want to get information into the hands of your clients in an inexpensive and fun format, booklet printing is one smart option. What makes booklets special? With so many printing options available for marketing, you might wonder what makes booklet printing a better choice over another format. Booklet printing can offer you several advantages, including:
- A semi-permanent item that your clients can retain. Since booklets are bound, they last longer than sales flyers or pamphlets.
- An item that can convey a lot of information to the reader. Booklets allow you to inform a customer about your products or services in great detail, more so than you can do with a brochure, flyer, or poster.
- A way to make ordering easier. Don’t have quite enough products for a full-fledged catalog? Want to provide shoppers with special coupons or offers? Booklet printing allows you to do all this and more.
- Text – Large blocks of text can be difficult to read. Break the text up by highlighting important information through the use of bolding, underlining, and headlines. If you have a lot of information to convey, consider dividing it into chapters and creating a Table of Contents so that readers can quickly find what they need.
- Pictures/Graphics – Images can help to break up large areas of text, highlight ideas, give a better explanation of a product, and make your booklet printing more appealing to your readers. Any time that you will be using images in printing, you will need to make sure that you use sharp, focused, high-resolution images. Consult with your printer the type of color format that images need to be submitted in and whether there are any special considerations needed for your printing project, such as bleed areas or cropping.
- Color – Four-color printing is always more attractive to the reader. However, if you plan on using color for more than just your images, make sure that you are using a palette that is attractive. Too many colors or colors that are not coordinated to each other can cause your booklet to appear unprofessionally made.
As a business owner, you have a lot to say in an advertising or printed material piece –much more than can fit on a regular flyer or tri-fold brochure. When you’re in a situation that calls for more printing space, try a booklet as a way to help you get more business. A booklet can be printed on high-quality glossy paper in various sizes. You could print a booklet with as few as eight pages or just about however many you would like to add. Remember that a booklet works best when it is formatted attractively for the customer, which may require the expertise of a graphic designer to make the information ‘pop’ off the page. How can a booklet work as a promotional tool? Here are seven ways it can help:
- Full Product Catalog – The full product catalog is probably the best-known method of booklet printing. A catalog with full color and catchy descriptions helps make your products jump off the page and assist your customers in making confident buying decisions.
- Seasonal Catalog – In addition to your full product catalog, you can also make seasonal or holiday catalogs. These are shorter than full product catalogs and contain the products you want to highlight as promotional, such as new seasonal clothing, holiday gift ideas, or regular menu specials.
- Informational Booklet – A booklet printing with informational content can be a great way to share additional and more detailed information about a certain product or even just about your company. The informational booklet helps your customers understand your products better and can provide an additional bond toward your company.
- New Product Release – A new product can provide great curiosity for your existing and potential customers. Give them the satisfaction of quenching that thirst for knowledge with a new product release booklet printing. Explain how and why it was created. Explain the careful manufacturing process. And most importantly, explain how your customers can make a purchase themselves.
- Instruction Manual – For some products or services, a customer may require additional information. To help assure that your customer is satisfied and will want to return, consider printing a brief instruction manual booklet for more complex products.
- Cookbook – A cookbook is easily printed as a booklet. If your business is in food service, consider a cookbook booklet printing to give to customers as a thank you gift for complementary use with your food products.
- Workbooks – Design a booklet printing project as a way to learn. You could develop workbooks for kids with projects like coloring, a wordcross puzzle, or other ways to teach them about your products.
Larger than a brochure and flyer, yet smaller than a catalog, booklets are an ideal solution when you might need an employee handbook, sales piece, event program, or even a short investor report. However, booklets can come in many designs and can be fraught with mistakes along the way. Here are a few important things to consider when you design your booklet printing. Booklet Printing Binding The binding of a booklet can be in many forms.
- 3-ring – This type of notebook binding is popular because it allows the maker to remove or add pages when necessary.
- Saddle stitching – Saddle stitching is very durable and used for booklets that should last and have a professional feel. However, pages cannot lay flat with this type of binding.
- Staple – One of the most popular bindings for business booklet printing, staple binding booklets are designed with an even number of pages. They are then stapled in the center and folded.
- Spiral – Also called coil binding, spiral binding should not be used for booklet printing jobs that need to last. Pages tend to tear and binding can have a tendency to uncoil.
- Thermal – Also known as “perfect” binding, this form uses heated glue to attach pages together, along with a cover spine. This option is usually more expensive, but comes with the feel of a paperback book or magazine.