avanti printing
30, 2011
Whether in your personal or business life, a strong first impression is priceless. The question you will likely want to ask yourself when designing marketing materials for your business is:  am I making the best, possible first impression on my clients? One of the first forms of marketing that will fall into your clients’ hands will likely be a business card. Does your business card evoke a sense of creativity and professionalism, or does the low quality poorly reflect on your business’ image? One of the most important things to consider when designing a great business card is making it a clear reflection of your profession or business. Here are a few types of business cards you may want to consider:
  • Traditional business card – A traditional business card is no muss, no fuss. In other words, it is ideal for clients who simply use business cards as a way to convey simple facts and contact information about their profession or business. Traditional business cards are usually white with black lettering, as it will likely give businesses more bang for their marketing dollar. A traditional business card will likely have a simple message or business logo, along with contact information.
  • Designer business card – If you are in a creative field, you will likely want your business card to reflect your flair for design or style. The colors, images and even the shape of a designer business card will be eye-catching and appealing, and it will speak to the creative field in which you are employed.
  • Multi-purpose business card – Business cards can do more than just serve as contact information for your business. Many businesses get additional use out of their business cards by printing information on the reverse side of the card. From appointment cards and directions to surveys and coupons, consider getting more bang for your marketing buck by using both side of your business cards.
  • Photo business card – Many small businesses choose photographs for their business cards because they add a personalized touch to their marketing materials. Real estate agents, for example, often use their photos, while an interior designer may use a photograph of a beautiful home.
avanti printing
5, 2010
  Business cards are one of the few must-haves for small business owners.  Regardless of the type of business you have, you will need to do business card printing sooner rather than later.  Business cards are the lifeblood of any small business – they allow you to advertise, connect, and reconnect with your clients and potential clients. If you want to succeed in the business world, then you need a business card that is memorable and professional.  Here are some steps to get you started. Get a professional printer We have all seen those kits at the office supply store advertising the ability to do your own business card printing using your desktop printer.  While the price may be tempting, the lack of quality is not.  These card tend to be joined together as a single sheet with perforated edges for separating, giving you a homemade and “fuzzy” edge. Professional business card printing is not much more expensive and yields much better results.  If you can, look for a local printer to do your business card printing so that you can see samples for yourself before you place your order.  While online printing companies can be convenient, you are playing roulette with the final product that you will actually receive. Do some research If you have been in business for any length of time, chances are you have collected a handful of business cards from other businesses already.  Your doctor, your hairstylist, your fitness instructor, and even your dog walker have cards.  Take all of these and spread them out in front of you on your desk.  Which cards stand out the most to you?  What makes them different from the others?  See which elements make cards stand out and incorporate them into your own designs. Find a way to stand out When you are creating professional business cards, you need to find something that makes your card stand out from all the others out there.  When you are designing your card for business card printing, consider some of the following ideas:
  • Go for red – A little red for your name, business name, or logo can really draw the eye.
  • Add your picture – Are you in a business where you will have a lot of face time with your clients?  Consider adding your picture to your card to put a face to your name.
  • Change the layout – Instead of a typical horizontal layout, going vertical allows you to use the same space in a new way.
  • Use a new color scheme – Going for white writing on a dark background will make your card stand out.
  • Try a new material – Really want to stand out?  Ask your business card printer about different card stocks or materials that can be used for your printing project.
A few last things to remember Remember that whatever route you choose for your business card printing, it is important to select a card that defines you and your business.  Don’t be afraid to make a small investment and add those extra features, as you will likely make your money back as your business increases. Make sure that all of your clients get your new card, especially if there is new contact information on it, but don’t pass them out en masse to every random person on the street.  Part of the appeal is being unique, so make every one count!
avanti printing
20, 2010
Despite rapid technological advances and the rising popularity of the digital age, business cards are still an effective and necessary marketing tool. A business card is small, fits neatly into a wallet or purse, and contains all the necessary information a potential client needs from you. Although business cards are easy to hand out, once they are in someone’s wallet, purse or organizer, that person needs a reason to pull it out and remember you. Unfortunately, with the rise of homemade business cards, many risk getting thrown out because they are boring and unmemorable. If you want your business card to stand out and inspire possible customers to contact you, keep in mind that by investing a little time and money with a printing company specializing in business card printing, you will end up with business cards that demand attention instead of divert attention. Here are four ways you can add a little pizzazz to your business cards and inspire potential customers to seek you out:
  • Paper or Plastic? Set your business cards apart and ensure they don’t get ripped or ruined by spilled coffee and print them on plastic. Plastic business cards come in a variety of colors, including transparent or opaque options, and they will showcase your business information the same way a traditional cardstock business card would – except it’s more likely to get noticed among the other business cards. Plastic business cards are the same size as regular ones; they simply stand the test of time better – just like your business.
  • Shapely Options: Most business cards are the traditional size and shape, meaning they are uniformly 3.5 by 2-inches. There is no law that dictates business cards can’t be a square, oval or rectangle with rounded corners, for example. A different shape will show that your business can think outside the box.
  • Add Texture: Instead of printing your business name like most other businesses, add texture by embossing or using a die-cut of your logo or business name to add creativity and liven up your image.
  • Forget Black and White: An easy and budget-friendly way to make your business cards shine is to inject some color. You might make your logo and business name stand out in full color or include a photo.
Moderation is always key, so choose the option that best complements your business and brand, and then go for it!
avanti printing
17, 2010
Don’t overlook business cards as an important informational tool just because of their petite size. Despite the typical 3-inch by 2.5-inch size of a business card, you can still pack in a lot of important information about your business, as long as you plan ahead before printing them. Your business card can be an effective marketing tool if you make the effort to include the following tips that will help your business cards catch customers’ attention.
  • Stand Out From the Crowd With a Centered Logo – You want your business card to stand out from the crowded pile on many people’s desks, so why not center your logo instead of tucking it off to the left side of the business card? Centering your logo is bold, different and gives your business a confident air.
  • Don’t Be Vanilla – Choose a darker paper for your business cards rather than the standard white or ivory. Having a darker background will not only help your business card stand out in a pile but will look creative and innovative and speak volumes for the type of business you have.
  • Give Your Business Cards Shine – Instead of going with the standard matte finish, choose a glossy finish. This will likely cost a bit more, but the point is to help your business cards, and your business, stand out – making this small investment worth it.
  • Include a Quote – Although there’s nothing wrong with including your company’s tagline on your business card, often beneath the logo or after your business name, consider breaking away from the crowd again and including a quote on the back of the business card. Your quote can be from a famous poem, essay or person and will give your business card personality.
  • Don’t Clutter Your Business Card – Resist the urge to make yourself appear more important by including multiple contact numbers and e-mail addresses. Including one contact number and one e-mail address will make you seem approachable instead of arrogant. You don’t want to seem too busy and important for new customers!
As you can see, despite the small size of a business card, with the right style and information in place, your business card will become an effective marketing tool that will help people remember your business.
avanti printing
5, 2010
Your business card is one of the most printed advertising items you have.  While you should always have a supply of business cards in your desk and on your person to give out to potential customers, there are ways you can use business cards as more than just a contact tool. Business cards are generally printed on just one side. That little 3.5” by 2” piece of cardstock real estate is usually just enough to provide your name, title, business name, and contact information. But what about the other side? Should it just remain blank? There is a host of ideas that you can use for the back of your business card to help make it work as a promotional tool and help potential customers remember your company.
  • Coupons – Put a small coupon on the back of your business card. A coupon gives incentive for a potential customer to keep the card and use it when visiting your business. It could be a simply “20% off” coupon or even a free gift on their next visit.
  • Rate List – New customers who may be interested in your business are always curious how much you charge. A simple list of your rates for services could help them decide how to use your services better.
  • Hours of Service – Some business owners find it helpful to provide their hours of operation on the back of a business card. This gives a potential customer an exact range of times they can contact you, especially if your business hours fall during weekends or evenings.
  • Bio – After you meet a new prospective client and hand them a business card, what do they really know about you? Print a brief bio about yourself and your qualifications on the back of your business card to help give additional qualifications and credentials to your specialty.
  • Photo – You can use the back of your business card to place an attractive photo. It could be a photo or drawing of your business office, a photo of your premier product, or even one of two sample photos of your own photography business.
  • Client List – Sometimes a list of previous or existing clients gives that “wow” factor to your company. If you have a list of high-profile clients, don’t hesitate to print them on the back of your business card.
  • Tips – The back of your business card can also be used to provide a helpful tip to your prospective customer. Tell how they can save money, save time, or other benefit with a helpful tip.
  • Menu Special – If you run a restaurant, you could print your “house” specialty on the back of your business card. Whet the appetite of a prospective customer and give them reason to come try your cooking.
Business card printing on both front and back is easy to do for any printer. The extra printing can mean extra dollars for you, so consider using that back space for business  promotion.