By
avanti printing
August
11, 2014
In this digital age, a great deal of emphasis has been placed on developing a significant web presence to market your business. While websites and a strong presence on social media is important, businesses cannot forget about the sales and marketing materials needed to close the sale. A full service printing company can help design, print and even distribute the sales and marketing materials that keep businesses selling and customers responding, by producing beautiful full color posters, brochures, flyers, postcards and a host of other marketing tools that generate leads. California residents have many options when finding a good, reliable printer, but choices narrow when extra services are required. When a company begins their search for Printers In California, they should determine exactly what printing services they need. Big jobs of the highest quality require off-set printing. This technique involves etching an image onto a metal plate which then transfers the image to a rubber blanket. This blanket is able to press the ink deeply into the paper, producing stunning results. Because of the cost of set-up, offset printing is ideal for large runs and is considered the industry standard for big jobs. Digital printing is a better choice for orders of less than 1000 pieces. The results are beautiful and much more cost effective for small orders. Digital printing is ideal for brochures, catalogs, booklets, posters and more. Digital printing also offers a quicker turn around time since there is little set-up involved, as compared to offset printing. Most Printers In California offer both digital and offset printing, but it is the extra services that cause some printers to pull ahead of the pack. Those extra services are things like professional graphic designs to bring your ideas to life, quick turn around times and special services like direct mail campaigns. Businesses might want to consider a printer who can help create direct mail marketing materials and send them directly to customers, often for less than the cost of a traditional stamp. Another consideration is shipping costs of completed print jobs. Avantiprinting.com is located in Southern California and can handle both large and small jobs, offset and digital printing, offers professional graphics design help, direct mail programs, quick turn around and even free delivery in the Orange County area. Learn more about Avanti Printing by visiting their website avantiprinting.com to see how they can help you grow your business.
By
avanti printing
August
20, 2011
Marketing your business often begins with printed materials distributed to current and potential customers. There are plenty of options, from stationary you use in your office to signage used to broadcast your business to the outside world. Savvy business owners learn how to use various printing options to their benefit, ensuring every piece is used to expand the business. Inside the Office When it comes to printed materials used inside your office, the possibilities are nearly endless. Moving beyond traditional company letterhead, consider office supplies like:
  • Business Cards – the standard cards now come in more sizes, shapes and styles than ever before
  • Brochures – whether educating customers about your company or alerting them to your services, brochures are an excellent mode of communication
  • Product Sheets – promotional material used to highlight a specific product and provide instructions for use
  • Presentation Folders – organizes materials for a presentation with your business identity all over them
  • Annual Reports – make boring reports more interesting to board members with personalized printing
  • Special Event Brochures – big events should be marketed in a big way and a snazzy brochure listing details of the event can be an effective approach
  • Recruitment Materials – attract top notch talent to your team with the most eye-catching recruitment materials in your industry
Outside the Office Marketing is not strictly an internal affair, so here are some ideas for moving your marketing out of the office:
  • Direct Mail – a tried but true approach that is still effective for many companies today
  • Magazines and Newsletters – educate potential customers about your industry while enticing them into your business
  • Posters – designed big to get noticed, posters can be placed nearly anywhere potential customers might lurk
  • Promotional Calendars – a great way to remind customers of your business all year long
  • Promotional Products – from coffee cups to pens, these items get passed to plenty of potential clients
  • Trade Show Graphics – make your industry booth stand out from the rest with printing designed for impact
This is just a smattering of the printing options available to companies today. When you choose your printed materials with promotion in mind, the money spent on printing will translate into a bigger bottom line for your company.