- Highly targeted marketing tool – Unlike other forms of advertising, like television and radio, you can only hope that your target audience is watching/listening and paying attention. But postcards, on the other hand, serve as a highly targeted marketing tool that is delivered into your target audiences’ hands – literally! Typically, businesses either mail postcards to their current customers or send postcards to their target customers in hopes of drawing in new business. Whatever the reason for sending out postcards and using them in your marketing plan, they can serve as an effective medium for increasing sales and business.
- Budget-friendly advertising – Postcard marketing is quite cost-effective, especially for small business looking to pinch pennies. Postcard printing is generally quite inexpensive when compared to other types of printing services, and the postage on postcards is much less expensive than sending out a letter. If you want to find the best deal on postcard printing, ask the experts in the business, Avanti Printing, for a quote on postcards printing. We can help you decide which type of printing is best for your business needs so you can be sure you are getting the biggest bang for your business dollar.
- Instant attention-grabbers – Postcards are a great way to capture your audience’s attention quickly and effectively. Because there is no need to open a postcard, customers can quickly see what you are saying or selling. If you have a striking image or photo on your postcard, there is even a better chance that you will grab the attention of your target customer. With this in mind, it is important to ensure that your postcards printing needs are met by visiting a printing business with a history of quality printing services – such as Avanti Printing!
Postcards are inexpensive to print and inexpensive to mail, which is why many businesses take advantage of this important marketing tool. What better way to get information about your latest sale or promotion to customers than by sending a well-designed postcard? The key is to make sure your postcards are doing their job: attracting customers to your business. Follow these tips, and your next postcard mailing should drum up extra business.Choose the Right Graphic Using Stock Photos Postcards are compact, meaning that you must be concise and choose your graphics carefully. Stock photos are plentiful, inexpensive (usually), and come in high resolution, which is perfect for printing postcards. It’s best to have a specific image in mind to enhance your postcard and then perform a search for the right stock photo. Stock photos mean you don’t have to hire a professional photographer just for a simple postcard mailing, which can cost hundreds to thousands of dollars. As long as you choose a well-taken, relevant stock photo, your postcard will stand out — in a good way! When to Commission Photos and Graphics If you need professional shots of your specific products, place or business or services, then you should consider hiring a professional photographer to do the job. You might also want to hire a model to show off your product. Make sure if you’re paying for a photo shoot that the photos can be used not only for your postcards, but for your website and other marketing materials. Custom graphics are also a possibility. Instead of hiring a professional photographer, you can hire a graphic artist to create a unique and eye-catching original illustration of your product or service. The sky is the limit with custom graphics, and you can then re-use the image on other promotional materials. Choose the Right Font You can use a single font or mix a pair of fonts to boost the aesthetic appeal of your postcard design. Your headlines might be a large, bold block print in a different color from the rest of the content. As long as the font is legible, you can be as creative as you need to be to create an eye-catching design for your postcards. Postcards that are designed to impress, whether you use a stock photo, hire a photographer or commission custom graphics, will inspire customers to visit your business.
- The headline – Most postcards begin with a headline designed to catch the customer’s attention. This should be bold, colorful and concise so that someone flipping through the mail is inspired to pause and read your holiday postcard.
- Choose a product theme – If you are trying to move a particular item this holiday season, make it the focus of your postcard. That product should be featured and its features highlighted to inspire customers to come check it out this season. Since postcards are small, focusing on a single item or a dynamic duo of related products streamlines your design and is more likely to draw the customers in.
- Entice with an incentive – Your holiday postcards need to inspire your customers to take action with a strong incentive to visit or order from your business NOW! Whether you give customers a time period to use an extra discount or emphasize low inventory, your postcard must give customers a sense of urgency to buy from you.
- The first line is the most important – The postcard headline is the one line of words that catches a customer’s attention. It could mean the difference between the recipient reading the postcard or tossing in the recycle pile. Spend a lot of time making a great headline that really stands out.
- Punch the product – Try designing a postcard with an emphasis on a particular product you want to promote. Get the product idea in the customer’s head and highlight why that would make the perfect gift.
- Limit the postcard idea – Postcards are great for promoting a single product or idea. Don’t get caught up in trying to list a catalog on a single postcard. There’s just not enough space. However, by limiting your postcard to one idea, you have a better chance of getting a response.
- Give a call to action – All sales advertising include a call to action that tells the customer what they need to do next. Include in your postcard printing a clear call to action explaining how the customer can take advantage of the offered deal. A simple “Order now – supplies are limited” is a simple call to action that gets the customer to act fast.