By
avanti printing
December
30, 2012
A print catalog is a superb marketing tool, particularly for people who need to reach many customers outside of the Internet. But in order to ensure catalog printing is a successful endeavor, businesses need to keep a few things in mind: Catalog Printing is More Than a Simple Order. Because catalog printing can be a costly project, businesses need to consider a number of factors to not only ensure their print catalogs are of exceptional quality, but to also ensure they are staying within their budget. A catalog, with all of its printing, design and color options, can get really expensive really fast. With this in mind, it is always in your best interest to find trusted Orange County catalog printers and arrange to meet with them to customize and price out your catalog printing options. Quality Orange County catalog printers are able to meet with you and guide you on every aspect of your catalog, including size, paper stock, and color schemes. The Concept of your Catalog Must Be Clear. Before heading to Orange County catalog printers to begin making selections for your catalog, you must have a game plan in mind. In other words, the overall concept and theme of the catalog must accurately reflect your business and the goods or services being offered. Therefore, it is best to have a general idea of your color scheme and graphics so the printer can better understand what you are trying to achieve. Hire Designers, Photographers, or Illustrators to Give your Catalog a Custom Feel. A beautiful catalog should always be accompanied by pristine graphics, photographs and/or designs. Unless you are a master photographer, illustrator or designer, it is best to hire out these services to ensure that your catalog is of the highest quality. Your printer may be able to refer professionals who can provide these services for you, and many Orange County catalog printers have a number of artists or designers on staff to ensure your catalog looks crisp, clean and professional. Remember: The time and effort you put into your catalog will almost always pay off in the form of increased exposure and sales, so take the time to make sure your catalog is something of which to be proud.
By
avanti printing
April
12, 2011
Even with the advent of online shopping, beautiful catalogs are still coveted by any business selling products, goods or services. After all, a beautiful catalog printing can display your wares in an attractive light and provide your customers with a wealth of information. Here are just a few reasons why catalogs still reign supreme in the world of sales:
  • A catalog, regardless of your business, is the most effective way of providing your customers with precise details regarding your goods or services. Best of all, the quality photographs entice them into buying your goods or services. A catalog allows you to print details about your goods or services; details you may otherwise have difficulty getting across to your customers.
  • Catalogs are easily distributed to your customers or clients.  Regardless of whether you are selling to retailers, distributors or customers, catalogs are the easiest way to get your information and services into the right hands. Plus, catalogs are a great way to gain valuable exposure.
  • Catalogs convey your company sales information better than any other type of medium. Radio and television ads are splashed in front of consumers’ eyes for seconds, and Web quality pales in comparison to the overall quality of a catalog. A catalog can stay in front of a consumer for as long as needed, thereby allowing them to make better, more thoughtful decisions.
  • Catalogs, when compared to other forms of marketing or advertising, are incredibly cost effective. In other words, think of the number of catalogs you could print and distribute for the cost of one television commercial! In addition, businesses with small advertising and marketing budgets will often turn to catalogs because they give them the most bang for their buck.
  • Catalogs are an investment for your business. Unlike other forms of marketing or advertising, quality, printed catalogs can produce income for your business for an extended period of time. Consider that, simply by producing one catalog design per year, you can reap the benefits for an entire calendar year. Not many other forms of marketing or advertising have the longevity that catalogs have.