A newsletter gives you a direct communication link to your customers, whether you choose to write a weekly, monthly or quarterly newsletter. If you follow these simple tips, your customers will not only look forward to reading your newsletter, but you’ll likely discover the benefit of customer loyalty. Here’s what to include in your next newsletter:
- A greeting from the owner – A short greeting from the president or CEO to begin your newsletter will resonate with customers, especially if a headshot is included. Customers like to feel important, and reading a message from the owner will help personalize the company and create customer loyalty.
- Spin a story – Give each newsletter a specific theme and include a related anecdote or at least write the articles in an engaging manner so that they feel like stories instead of product advertisements. A creative writer can help highlight product points in a lively way that engages readers instead of turning them off.
- Invite customer participation – In the same way that spinning a story makes your newsletter more personable, including real stories from actual customers will also enhance your business. A photo of the happy customer will go a long way towards inspiring other customers to come forward with their positive experiences and help your business grow.
- Let a professional handle the newsletter – A freelance or professional writer can make a world of difference by ensuring your newsletter is well-written, creative and error-free. A professional writer will also see your business objectively and be able to create a newsletter that keeps your customers coming back for more.
- Brighten your newsletter with graphics – A newsletter is designed to both inform and entertain, but it’s not a report and shouldn’t read or present like one. A colorful newsletter that balances written content with relevant graphics will keep readers engrossed without overwhelming them with too many words! Make sure the graphics look professional and so your newsletter retains its professional feel.
An important marketing document is the newsletter. Newsletters can be a great way to stay in touch with your customers, keeping your company at the forefront of their minds. If you want to send out a newsletter to your customers, here are some valuable tips to help you achieve the most out of your newsletter printing.
- A short message from the leader – A brief introduction from the CEO, president or owner of your business keeps them in touch with your customer base. If customers feel that the business leader is approachable, it is likely they will come back.
- Know the difference between providing information and writing a story – People want to read stories. A newsletter that contains a lot of product information and descriptions is not likely to be read in its entirety. Format your newsletter articles with stories that have an angle on a product or creatively describes how a particular service benefits other customers. An article reveals the secrets of a product – not just its two-dimensional description.
- Include customer testimonials – In each newsletter, you should highlight a customer who is willing to provide a stellar testimonial. Include photos if possible. A positive testimonial in a newsletter gives your customers the idea that you provide a valuable service or product and they can benefit just the same.
- Hire professional writers and editors – A newsletter that is poorly written and edited does not gather a lot of attention from customers. You can add that extra edge to your newsletter by hiring a professional writer, or even various contributing freelancers, as well as an editor, who are able to pen fantastic, clean copy free of errors and keeps the reader’s attention.
- Use graphics – A newsletter full of words looks like a daunting task to readers. Don’t just fill your newsletter with words and headlines, but add photos and graphics that help emphasis your message. Try to avoid using cheesy clipart images that are simply cute but have no meaning to an article, and avoid too many graphics that detract from the message. At least one graphic per page is a good standard.