Brochures are great for promoting your business because you can carry them with you and hand them out on the elevator, at business conventions or to customers after a meeting. You can make several different types of brochures so that every aspect of your business is covered and customers will have the right information. Following are four ways to ensure your brochures work for you by attracting customers to your business. Use Crisp, Clear Images and Photos Photos and images make brochures stand out and make people want to read them. Therefore, you should choose images that are crisp, clear and relate directly to the concept they are highlighting. Professional-looking photos or images should zoom in on the subject so that customers get a good look, with no distraction, of a product, for instance. Any photo or image should also be cropped so that the important portion is visible. Also, make sure any photos are properly lit. Images that are dark or overexposed will detract from the professionalism of your brochure. Be Concise Just like this subheading, pare down your brochure content to make sure your brochure doesn’t look overwhelmed with words. A brochure is typically the equivalent of both sides of letter-sized paper and is a teaser to get customers to contact you, so you don’t need to be too detailed in your descriptions. Attract Customers With the White Space Again, a wordy brochure will turn off many potential customers, so capitalize on the white (blank) space of your brochure by using lists to enumerate the fabulous qualities of your business. Lists pair well with photos and images; whether you use bullets, numbers or letters, you’ll come across as professional and easy to work with. Choose Your Font Wisely The brochure font needs to be legible, above all, but also have a certain flair that matches the tone of your business. This can range from a formal font for a law firm to a slightly funky font for an art gallery. Make important subheadings bold so they stand out and use color to separate text as well. Following these four tips will ensure that your next brochure, whether you design it yourself or enlist the help of an Orange County Graphic Design Company, will come back from the printer sharp and ready to attract new customers.