By
avanti printing
March
15, 2011

 

We all want to make environmentally sensitive decisions these days, whether in our personal lives or our small business affairs.  There are a number of ways we can promote our small businesses while making smart choices that are kind to the environment.

Enter the world of green printing!

What toll does it take on the environment to produce virgin paper and chlorine-bleached paper? Razing forests, leaking carcinogens into ground water and adding toxins to the environment, for starters.  However, there are ways for us to embrace the concept of green printing so our carbon footprint is reduced.

If your small business can reduce the amount of paper you use, you’re the lucky few, as most small businesses rely on printed marketing materials to effectively run their business and make money. However, printing green can send a strong message to your clients and customers.

In addition to doing something good for the environment, green printing can do wonders for your business reputation, and it may even be able to save you on your printing costs.

Here are just some of the ways in which you can turn green printing into a positive endeavor for your company:

  • Choose printing paper that is made from 100 percent post-consumer waste. This paper should be chlorine-free and should be uncoated. In addition, there are also several paper companies that use renewable energy sources to produce their paper, thereby further helping the environmentally friendly cause.
  • When printing, choose vegetable-based inks or soy inks instead of their petroleum-based counterparts. Vegetable and soy-based inks are not only VOC-free, but they are often easy on the wallet.
  • Consider eliminating bindings, adhesives or foil stamps in your packaging.  The fewer resources you use in your marketing materials, the greener the result.
  • Save paper (and money in the process) by asking your printer to use standard, press-sheet sizes.  Both your budget and the earth will thank you.
  • Reduce the number of inks you use in your marketing materials. Choose a design with just one or two colors; this will save the amount of ink used to produce your marketing materials and will also likely cut down on your printing costs.

Who knew that being green could also add more green to your bottom line?  Talk to Avanti Printing today to learn more about how you can enjoy greener printing.

By
avanti printing
March
2, 2010
recycle-graphic-0309-istock5023421xs How do your printing projects fit with your carbon footprint reduction? If you are like millions of other Americans, you are taking steps to reduce energy use, reduce the amount of carbon emissions you produce, and reduce the amount of natural resources you use. That is why eco-friendly printing is a good strategy to complement your action-plan to help the environment. Eco-friendly printing, or “green” printing, encompasses many facets, and one of the main strategies of green printing is using recycled paper. But there are many debates about using recycled paper. Here are some thoughts about why you should use recycled paper. Using Recycled Paper Does Make a Difference Many people debate whether using recycled paper is actually helpful for the environment. The fact is that using recycled paper can make a significant impact toward protecting the environment. Green printing on recycled paper reduces that amount of trees needed to produce new paper stock. This saves our forests, a precious natural resource we need for producing the oxygen we breathe. Additionally, using recycled paper on your eco-friendly printing projects reduces the amount of energy and waste produced in processing. New paper requires 60 percent more water in the manufacturing process. Using post-consumer materials helps reduce the amount of waste water during the processing, and it reduces the amount of air pollutants by 73 percent. Additionally, recycled paper saves up to 70 percent of the energy needed to manufacture paper from raw materials. Green printing not only helps the environment during the processing, but it also saves landfill space. Every ton of paper that is recycled saves 3.3 cubic yards of landfill space. Americans are on a strong road to using recycled paper. By 2007, we recovered 56 percent of all the paper consumed in America, and the paper industry has set a goal of 60 percent by 2012. Your Customers and Clients Will Notice People are noticing when recycled paper is used – and decision-makers are also taking note of who uses recycled paper and performing eco-friendly printing. The best way to show your commitment to the environment is to use 100% recycled paper and print a small line on your paper that says so. Your efforts to perform eco-friendly printing are a big contribution toward improving the environment. Do your part and use recycled paper for all your printing needs.