By
avanti printing
March
28, 2011
One of the easiest ways to stay visible in the marketplace is to produce a number of high-quality marketing materials. If your marketing budget allows, why not consider bookmarks? Bookmarks may not seem like an obvious choice for marketing materials, but the truth is that the intrinsic value afforded by bookmarks is often overlooked. Consider that a bookmark used by a reader will be looked at every time the reader opens and closes his or her book. In fact, bookmarks are a great way to achieve the all-important marketing concept of brand imaging. If you want to explore the idea of bookmarks for your business’ marketing efforts, you will likely need to consider the following:
  • Decide upon the size of your bookmark. Printers should be able to offer you a number of bookmark sizes, although the size of your bookmark will largely depend on the image on your bookmark, the information you want to include on your bookmark and, of course, your budget.
  • Consider the type of paper stock your printer will use in your bookmark printing. Of course, the higher the stock, the more expensive your bookmark printing costs will be, but a better stock will also produce a better-quality product that will likely be used longer by your customers.
  • Consider the design and message you want for your bookmark printing. The number of images or words found on a bookmark is a bit of a tricky proposition; this is because you want to convey your message or your business contact information and its products or services, but you don’t want to cram too much information into one small space. The best rule of thumb is to think simple in terms of bookmark design, but to also get your message across loud and clear.
  • Consider adding something valuable during your bookmark distribution. Many small businesses will offer discounts, coupons, promotions or even giveaways with their bookmarks, thereby ensuring that their bookmarks are making a lasting impression on their customers. Other things you may want to consider include: attractive photographs, pictures, designs or sayings, as this will better ensure your customers will use your bookmarks for a longer period of time.
By
avanti printing
December
21, 2010
  Bookmarks are the perfect promotional giveaway because they are easy and inexpensive to create and print, and their intrinsic value, if done correctly, is much higher to your customers. Bookmarks come in handy for most people, and if they’re attractive, are often passed on to others. Bookmarks are easy to transport and can be easily printed in bulk so that you can give them away with every purchase, include them in mailers or even bring them along to business conventions and include them in a goodie bag. Follow these tips, and your next promotional bookmark printing will go a long way towards inspiring customer loyalty. Choosing the Right Bookmark Paper Cardstock should be at the top of your list when planning your bookmarks with your printer. Premium 14pt cardstock is ideal because the bookmark needs to be both professional looking and strong. Cheap, thin bookmarks that tear after one use won’t inspire goodwill in your customers. Choosing the Right Bookmark Finish Once you’ve chosen your cardstock, you need to choose your bookmark finish. Should it be glossy or matte or should you not use a coating, but laminate your bookmarks? A glossy or matte coating will both make your bookmarks professional looking if you don’t want the extra cost of laminating, so choose according to your budget. Choosing the Right Color Scheme Black and white bookmarks can be made to look artsy, but if your business is a pet store, you might be perceived as cheap. Full color bookmarks will stand out to customers, especially if you include graphics. You also need to choose whether you want a border around the edge of your bookmark, which is the cheapest printing method, or whether you want bleed printing. Bleed printing takes your bookmarks to the next level by having the color extend all the way to the edge with no white border. Maximizing Space Your bookmarks can be printed on both sides so that customers connect with your business, no matter which side of the bookmark faces up. You might also consider adding a tassel, making it more useful as a bookmark, simply by having a hole punched at the top of your bookmarks. Bookmarks are great giveaways, and if printed with care, will impress your customers as long as they continue to use it.
By
avanti printing
October
21, 2009
Red and black hardback book In any company’s promotional printing arsenal, bookmarks are a great way to keep your business name in the minds of current and potential customers.  Bookmark printing is easy and inexpensive – yet quite useful for a customer. Bookmark printing jobs can be used for multiple promotional endeavors.  Drop one in the bag with every customer purchase.  Hand them out at conventions.  Include one in every sales letter mailing.  Promote holiday sales, or include as a gift with every customer purchase during the holiday seasons. Bookmark printing is a cost-effective way to get your business name to a large audience and improve branding.  The ROI is usually very positive when you consider the goodwill customers receive. Here are a few important things to consider when designing a bookmark printing order: Card Stock Make sure your bookmark printing order has sufficient and quality cardstock.  At least a 14pt premium cardstock should be used.  If you want your bookmark to be sturdy and have a professional look, choose a premium card stock. Glossy, Matte, or Laminate? Depending on your needs or how you want your bookmark to look, you can choose a glossy UV or smooth matte coating.  Another option is simply to laminate the bookmark, which requires additional steps and costs, but will last much longer. Black & White or Color? If you are using bookmark printing as a promotional device, you should consider full color.  Color adds brilliance and charm to a bookmark.  Use a well-designed graphic or photo. Bleeds Simple bookmark printing can be designed with a simple border. However, if you want to add an additional impact, consider bleed printing.  Bleeding means the color and images are printed to the edge of the bookmark.  This may be a little more expensive because more paper is used to get the bleed effect, but the cost can be worth it if you want to impress customers. Double Sided Why print on only one side?  Use both sides of a bookmark printing to elaborate on your business, make a call to action, inform of upcoming events, or include a coupon or a simple inspiring message. Tassels Add a tassel for a great bookmark characteristic.  Bookmark printing jobs can include a hole punch at the top for the ribbon or string of your choice.  While tassels cost more, if you want your bookmarks to stand out, it’s worth the cost.