By
avanti printing
December
9, 2010
Brochures are great for promoting your business because you can carry them with you and hand them out on the elevator, at business conventions or to customers after a meeting. You can make several different types of brochures so that every aspect of your business is covered and customers will have the right information. Following are four ways to ensure your brochures work for you by attracting customers to your business. Use Crisp, Clear Images and Photos Photos and images make brochures stand out and make people want to read them. Therefore, you should choose images that are crisp, clear and relate directly to the concept they are highlighting. Professional-looking photos or images should zoom in on the subject so that customers get a good look, with no distraction, of a product, for instance. Any photo or image should also be cropped so that the important portion is visible. Also, make sure any photos are properly lit. Images that are dark or overexposed will detract from the professionalism of your brochure. Be Concise Just like this subheading, pare down your brochure content to make sure your brochure doesn’t look overwhelmed with words. A brochure is typically the equivalent of both sides of letter-sized paper and is a teaser to get customers to contact you, so you don’t need to be too detailed in your descriptions. Attract Customers With the White Space Again, a wordy brochure will turn off many potential customers, so capitalize on the white (blank) space of your brochure by using lists to enumerate the fabulous qualities of your business. Lists pair well with photos and images; whether you use bullets, numbers or letters, you’ll come across as professional and easy to work with. Choose Your Font Wisely The brochure font needs to be legible, above all, but also have a certain flair that matches the tone of your business. This can range from a formal font for a law firm to a slightly funky font for an art gallery. Make important subheadings bold so they stand out and use color to separate text as well. Following these four tips will ensure that your next brochure, whether you design it yourself or enlist the help of an Orange County Graphic Design Company, will come back from the printer sharp and ready to attract new customers.
By
avanti printing
September
14, 2010
Brochure printing can be an excellent way for small business owners to highlight their products and services.  Brochures are inexpensive to print, can include a lot of information, and are easy to pass out, display, or even mail. How do you create brochures that are eye-catching and effective?  Here are some basic tips to get you started. Find a good printer If you are looking into commissioning brochure printing, one of the first things that you will need to do is to find a printer that you trust. Many small business owners prefer to work with a local printer.  Not only does this make it easier to see the quality of the work they do and get proofs of your work, but it also allows you to build up a working relationship with your business community, something that is lost when you work with an online printer. Turnaround time may also be faster with a local printer, as you will not need to wait as long to have your items shipped to you, and you may even be able to pick them up in person. Decide on a topic Because of their size, brochures can only hold a limited amount of information.  Before you even go to brochure printing, you will need to decide what the most important information that you want to convey to the reader is.  Keeping your brochure limited to one main idea will allow it to be direct and concise and easy for readers to follow. Get amazing images When someone picks up a brochure, the first thing that they will notice is the pictures.  Because of this, you need images that will attract the interest of readers.  If you are unsure how to create these yourself, consider hiring a professional photographer to get the shots that you need.  All images should be sharp, clear, and a high-resolution.  If you are going to go with color images, make sure that you have them set to the appropriate format used by your printer. Simplify your text Large blocks of text are boring to read and are unattractive for brochure printing. Whatever text you plan to include, you should make sure that you break down the content into easy-to-read formats.  Bold headlines, bulleted lists, and picture captions are all quick and easy ways for you to get information across quickly to a reader. Keep in mind that few people will actually sit down and read the entire brochure.  Instead they are going to glance over the headlines, look at the pictures, and maybe take in a caption or two.  By focusing on these main features, you can make sure that you get the most important information to your readers. Include a call to action and your contact information Remember that brochure printing is done with one ultimate goal in mind – to drive up business.  Subsequently, you want to make sure that your brochure includes a call for action to the readers.  Whether you want them to stop by, give you a call, or visit your website, this information needs to be stated. And don’t forget to include your contact information!  Even the best designed brochure will be useless if the reader does not know how to follow up with you.
By
avanti printing
July
29, 2010
In today’s fast-paced and highly visual business environment, most businesses will need to develop graphics to help advertise and market their businesses to potential and current customers. The question is whether you should rely on your own skills or hire a graphic designer to handle your marketing needs. When to Tackle Graphic Design On Your Own If you are a creative type and have a background in graphic design, or the aptitude and desire to pick up the skills required to create your own marketing tools, you can retain complete creative control and save money. You’ll need to develop the graphic design skills needed to create an attractive website, as well as promotional materials, such as brochures and letterhead. Another way to create marketing materials without hiring a graphic designer is to take advantage of the myriad of marketing templates that exist for creating attractive marketing tools like websites, letterhead, brochures, business cards and informational booklets. You can also customize these ready-made templates to create a unique logo without the advanced skills of a graphic designer. Keeping graphic design work in-house will allow you to spend your marketing budget on the tools themselves, rather than on a graphic designer’s skills. When to Hire a Pro Many business owners simply do not have the time to learn even the basics of graphic design, or they recognize that in order to stand out from competition with glittering advertisements, a graphic designer must be hired for the job. A graphic designer is already trained and skilled at creating marketing tools that stand out from the crowd and aren’t derived from a template. A template can be a good starting point for a small business, but once you’re ready to take your business to the next level, you might want to choose a graphic designer to give your business a customized and individual look. A graphic designer will take your initial ideas and run with them to create a specialized look that will not only enhance your company’s image but will give you, the business owner, time to pursue business objectives. A graphic designer is usually worth their price once your marketing campaign starts taking off and attracting new business, which will eventually pay for the efforts of your graphic designer while simultaneously taking your business to the next level.
By
avanti printing
May
11, 2010
The brochure is one of the most popular and effective advertising mediums available to any business. They are very portable, informative, and cost effective. Your brochure can provide all the information a potential customer needs about your business without the need for a full marketing packet. Designing a brochure can be daunting. Why? Sure, there is limited space, but the choices on how to fill that space are endless. You want to make sure that you put all the information you wish to convey into a brochure, but still make it interesting to read. Sometimes it’s just easier to hand off the designing to a professional graphic designer, but oftentimes to save money, you can do it effectively yourself. What can you do to make sure that your brochure design will capture your customers’ attention and deliver the most important information? 1. Know Reader Tendencies Remember to keep readers’ psychological habits in mind when creating a brochure. Readers tend to skim information and read more about something that captures their attention. They will generally look at photos first, any graphics, then headlines, and finally the actual text. Avoid filling your brochure with too much text. Keep headlines in bigger and bolder fonts. Use images sparingly. And even keep text to a minimum by using bullet points. Remember, you want to get readers to want to read further. 2. Make A Logical Progression Your brochure printing project should flow in a logical fashion. What information should your customer know first? What comes next? Avoid giving readers information that is confusing and out of sequence. A logical brochure will more likely be read rather than end up in the trash. 3. Simplify Your Content You now know that readers like to skim and want to read things in a logical fashion.  However, keeping the content simple will help assure that the reader will read on further. Keep in mind that a brochure uses very limited space compared to a booklet or pamphlet. Avoid using industry jargon or detailed specs. Instead, use simple formats like the bullet points already mentioned. Highlight a phrase in a text box. Keep plenty of white space around your content to help make it easy for the reader to catch all the information. You just want to provide the essence of your promotional message in a brochure, and then give them a way to find out more. 4. Provide a Clear Call to Action On the last section of your brochure, be sure to give a clear direction about what your reader should do next. Many businesses fail to provide the important call to action. It could simply be “call now for a free estimate,” or “stop by our store today.” Let customers know if they have a limited time to act. And by all means, give them your phone number, business location, and web address. When you design your next brochure, keep these tips in mind. You’ll have a more attractive brochure that keeps readers attention and give them reason to contact your business.
By
avanti printing
October
12, 2009
sales-efficiency-istock_000004641268small A great brochure is one of the most versatile marketing tools available, winning old and new customers alike.  A printed brochure can be used for direct mail marketing, given to inquiring customers, handed out at events, and even posted on bulletin boards.  If you want to reach your customers effectively with brochures, then read on to find out how you can make your brochures stand out. Print Photos and Images Your brochure printing job should contain clear, colorful images that promote your product or service without being distracting.  Photos should be produced by a professional and have the following qualities:
  • Lighting – Images should be well lit from all angles and sides.
  • Close on subject – Stay away from wide shots.  Use close-up images that show detail.
  • Crop – Photos and images should be cropped and sized for the best effect and use of space.
Use Clear, Brief Descriptions Brochure printing generally uses only 2 sides of a standard 8-1/2′ x 11″ paper.  If you have a lot to say about your business (and what business owner doesn’t?), you need to carve your copy and use brief descriptions that offer clear word pictures.  A brochure is not the place to write novel-length product descriptions.  Save that for a catalog printing.  Use the brochure to get a customer’s attention and call for more information. Utilize Lists A brochure’s real estate is limited.  Part of a great brochure printing design is the use of white space, or blank space, behind and beside text.  That is why lists make a great pairing with brochures.  Use bullet lists, numbered lists, or any type of list that provide easy-to-read benefits to your potential customers. Highlight with Font The use of font in a brochure is vital.  Font style should match your business.  For instance, a financial services business would not use a script font, but a jewelry designer might.  Font size is also important.  Use large font for headings and subheadings.  Grab the reader’s attention with catchy headings.  Utilize bold and italics for emphasis on lists or other important details in your brochure copy. Good brochure printing choices can turn an unmemorable brochure into a customer catching marketing masterpiece.  Take some time to develop your brochure.  Better yet, hire a professional copywriter and graphic designer who know how to use these techniques to create a winning brochure.
By
avanti printing
September
11, 2009

istock_000000052680xsmall_dr0d

Brochures are a staple of business marketing materials.  They are bigger than a business card and contain more detailed information about a business.  They can easily be size of an 8 1/2 x 11 standard letter paper or even special sized for greater impact. There is so much business promotion potential with brochures printing.  However, to make the right impact, one must first decide to design a brochure using color or black and white brochure printing. Impact The impact of your brochures printing depends much upon the purpose of the brochure and the colors used.  Black and white brochures may be best when they are printed frequently with time-sensitive specials and a customer form to fill out.  In contrast, a full promotional color brochures printing by the thousands may be best done in choice for multiple use. If your intention is to grab the eye of the beholder, then a color brochure printing may be the best choice.  Black and white brochures, however, can offer great simplicity and elegance for a business who does not want to seem precocious and overbearing. Design Brochures printing design can be a big color determination.  If your design includes photographs, especially of people and faces, a color brochure is the obvious best choice.  Graphic designs, logos, and illustrations are also best used in color brochures. Black and white brochure printing should not be discounted automatically, however.  High contrast silhouettes or other single color designs and shapes can work very well in a black and white brochure. Cost Cost is an important factor when determining whether to utilize color or black and white brochure printing.  By far, black and white brochures will cost considerably less than full color brochures.  A full color brochures printing may cost three to five times more than a simple black and white. However, the question one must really ask is whether the extra cost for color would translate into greater sales and more customers.  Sure, a black and white brochure may save money, but if it doesn’t drum up business, it is a waste of money. Brochures printing will likely continue to be a major part of any business’s marketing materials.  If you are looking to produce a brochure for your business, be sure to consider the cost associated with printing, as well as the goals for the brochure.  Whether you choose black and white or color, a brochure will be one of the best marketing tools for your business.
By
avanti printing
September
9, 2009

istock_000001912980xsmall

Brochures are one of the most effective marketing materials that a business can use.  Effective brochure printing can highlight the beauty of a product, clarify a business idea, and promote business services.  If your business brochure is not making the impact you desired, try using these 4 simple yet creative brochure printing ideas. 1. Lively Images Brochure printing with lively and eye-catching photographs creates great impact.  Be sure to use high-quality photos and images produced by a professional.  A professional photographer can capture your product in the best light and angle.  You might also try incorporating professional stock images easily found on the internet for your brochure printing. 2. Creative Copy Brochure printing with great images can create a solid impact, but words are what sell people.  Before your brochure goes to the printer, make sure you have quality copy.  Great copy should be succinct, informative, and persuasive.  In addition, be sure to put plenty of white space in a brochure.  A brochure with too many words is distracting to most readers who have little attention or time to read a brochure the size of a novella.  Use professional writers to develop your brochure copy.  The words you use on your brochure printing can be the difference between a glance and a sell. 3. Font Size and Shape Words make the sell in brochure printing, but they do no good if the reader cannot read them.  Your fonts should be readable and in the style of your business and brochure.  Standard serif fonts are preferred for conservative businesses.  Artsy type companies could use a creative cursive font.  Make sure your headings and subheadings are different size as well.  Headings should be catchy, but not overbearing.  Try different colors for headings to make an even bigger brochure printing impact. 4. Irregular Size and Shape Who says your brochure printing job has to be standard size?  Some of the best brochures with the most eye-catching impact are of irregular shape.  How about a brochure booklet?  Some businesses commission a brochure printing in booklet size, such as a small photo album.  The booklet is catching, high quality, and represents the unique standards for the business.  Or how about a brochure printing on an 8 x 20 inch paper folded like an accordion?  Some of the best brochure printing is performed on customized paper.  If you can afford it, the extra cost it could add the “oomph” you need to get your brochure noticed.