By
avanti printing
April
5, 2011
Marketing is all about being creative. It’s all about getting word out about your business in new and inventive ways.  The question is: Have you considered the power of door hangers printing for your business? Here are just a few of the reasons why you should consider door hangers for your business:
  • They are inexpensive to print – Door hangers will likely fit easily into your annual printing budget, as they are generally quite cost effective to print. Some of the factors that may affect the pricing of your door hangers include: number of colors, type of card stock, and printed images or photographs. And, of course, you will likely enjoy savings if you order a larger number of door hangers.
  • Door hangers can convey important information about your company – Of course, door hangers can provide inexpensive advertising for your business, but they may also serve more practical purposes for some businesses. If you need to convey information to a large number of clients or customers, door hangers may be quite convenient. From charities to churches, door hangers allow organizations to spread the word.
  • Door hangers are a great way to market to your local community – If you want to garner the attention of your local community then it pays to invest in door hangers. Most people, as they have to remove them from their door, give door hangers at least some of their attention. Because of this, you have already captured the attention of your potential customers simply by hanging your marketing efforts on the door.
  • Door hangers convey a better sense of quality than do flyers. If you want to focus your marketing efforts on your local community, printing door hangers will likely produce better results than flyers, as they are generally more attractive, they are more likely to be read, and they don’t blow away as easily!
  • Door hangers can be useful for new businesses that want to introduce themselves into a neighborhood. In addition, door hangers may also be used to welcome new residents into a neighborhood. In other words, a door hanger is like the welcome wagon, either for you or your customers!
By
avanti printing
December
23, 2010
  If your clientele is made up of local residents in your area, such as a regional retail or service business, then you might consider adding door hangers to your marketing tool arsenal. Door hangers are inexpensive to print and are delivered to all your potential customers in your area. Door hangers are perfect for local businesses because after you choose a few target neighborhoods, you simply order an ample supply of door hangers and send a few people to hang them door to door. It’s important that your door hangers look professional, however, otherwise they’ll be thrown out. Using a professional printer will help you distribute a final door hanger that will catch people’s attention, using the following tips. Using Door Hanger Borders to Your Advantage Your printer will tell you your border options, meaning your door hanger content can be printed within a border or they can “bleed” it all the way to the edge. Bleed printing is more expensive, but getting a quote for both methods will help you determine whether the extra money is worth it. Although bleed printing looks very professional, the right printer can make sure your border doesn’t detract from your design so that you can save money and still appear professional to potential clients. Get Your Door Hangers Noticed People often come home juggling kids, groceries or are just in a rush. To catch their attention with your door hanger, use a bold, colorful headline to make them add your door hanger to their pile to read inside. Examples of headlines that work are offering a product or service for free or highlighting a huge sale. Nothing keeps people reading like the thought of a free product. Keep the content beneath your headline simple and concise as well. Door hangers are meant to be teasers, not full catalogs, so give people a reason to check your business out. Also, door hangers should be printed on both sides, even if you simply include directions on the reverse. That way, if it gets flipped over by the wind, for instance, the customer won’t think it’s blank and throw it away. Door hangers, if designed following these tips, are the perfect way to connect with your local customer base and increase your sales.
By
avanti printing
May
18, 2010
Setting up a new business or moving to a new location can be challenging for business owners to get new customers. Generally, a local retail business wants to be known in the neighborhood they occupy and hopes to gain a loyal following from their neighbors.  How can you introduce yourself to your neighborhood and give them reason to try your business? Door hangers are one of the most effective ways to get a simple business message out to local residents. You’ve seen them used as political tools during election campaigns. Canvassers or even the candidate will go door to door trying to convince voters to vote for them. In most cases, the resident is not home, so they leave a simple door hanger with their message. You can use this method, too, as a way to get your business introduced and offer special deals to your local customers. Door Hangers are Easy to Print The shape of door hangers made it a challenge for printers in the past.  However, newer technology makes it easy for printers to utilize digital imaging and automatic paper cutters to create a great-looking door hanger. Check with your printer for the specs they need. You will usually need to provide a simple image file in the dimensions required. Then the printer will do the rest. Door Hangers are Cost-Effective Printing door hangers is cheaper than ever. You can order a few hundred or even thousands of door hanger advertisements for just pennies per item. In addition, you can save a lot of money on postage with door hangers. Rather than sending a sales letter via mail and having most recipients throw it away without even looking at it, you can hand-deliver door hangers in person. Door Hangers Get Seen More Than Other Advertisements If you send a sales letter or put an advertisement in the local newspaper, there is a far chance that your local neighbors will read it.  However, having a door hanger advertisement on their door makes it certain that it will be seen. Every resident will have to pass by your door hanger the next time they enter their home or apartment. Door Hangers Make a Bold Statement In order to make your door hanger introduction more effective, use big, bold headlines. Make it clear what you want to say at a first glance. Remember, your neighbors will see your door hanger as they enter their dwelling, but give them a reason to read it. Give a Special Discount for Your Neighbors Use your door hanger as an introduction to your neighbors, but also give them a special deal. Remember, you want to create loyalty with your local customers. Offer an exclusive deal for your neighbors as an incentive to try your business. Door hangers are a great way to get your new business introduced to the neighborhood effectively and cheaply. Talk to your printer and start inviting your neighbors to your new business today.
By
avanti printing
October
28, 2009
istock_000001695300xsmall Are you a local service business or retail store?  One of the most effective types of business promotion is the door hanger.  These simply advertisements are distributed door-to-door in the hopes of attracting neighborhood customers to your store or office. Door hanger printing is easy and relatively inexpensive as a promotional expense.  Typically, you might find door hangers used when a new business opens and wants to give an introductory price for items or services to local residents.  A new restaurant could use door hanger printing as a way to offer special deals on meals. Whatever your promotional idea, door hanger printing requires an attractive design and professional printing to let potential customers know that you mean business.  Here are some tips to consider: Border or Bleed? Door hanger printing can be designed with simple text and images that exist within a border or simple white space around the edge of the hanger.  Bleed printing creates color images that appear all the way to the edge.  Depending on your budget and promotional needs, choose the best one that will work for you.  Bleed printing will be more expensive, but will give your door hanger a more zestful and professional appearance.  Border printing can work just fine as well and will save money on the final cost. Big Headlines For your door hanger printing to get noticed, use big headlines.  An attractive headline in bold font will get the reader the most important information quickly.  This is where you can say, “Free Dinner” or “Now Open.”  Get your reader’s attention quick and entice them to read on. Keep it Simple Remember, you want potential customers to read on past the headline.  Don’t fill a door hanger with too much copy.  Write simple copy with bullet points that provides a solution to problem or need, and gives a call to action.  Offer a coupon so they hold onto the door hanger. Use the Flip Side Don’t neglect the other side of a door hanger printing job.  The back of a door hanger can be used to include other important details, such as a map to your business location, diagrams, coupons, or a bold and highlighted call to action.  Don’t forget a teaser line on the front to encourage the holder to read the other side. Door hanger printing is a great way to promote your business.  Get the design right and trust a professional printer to produce a stock of usable door hangers that will bring customers to you.